Product Manager

AlphaGraphics US 219; United States; Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Bonus based on performance

Parental leave

Paid time off

Training & development

Vision insurance

Dental insurance

Employee discounts

Flexible schedule

Free food & snacks

Company parties

Job summary

Fortidia, the parent company of AlphaGraphics, PostNet, and World Options, seeks a Product Manager for Shipping & Logistics in the United States. You will drive pricing, product roadmaps, carrier relationships, and GTM for services across its brands, influencing franchise adoption and profitability.

You will partner with Marketing, Sales, Operations, and Technology to translate business needs into actionable requirements and launch ready materials.

Qualifications

• Bachelor's degree in Marketing, Business, Logistics, or related field.
• Excellent mastery of written and spoken English.
• Minimum of 5 years' experience in product management, product marketing, or business development within shipping, parcel, logistics, or supply chain.
• Working knowledge of carrier economics, including rate cards, zones, dimensional weight, and surcharge structures.
• Experience owning pricing for a product or category, including pricing analysis and margin management.
• Experience leading go-to-market initiatives, including positioning, messaging, and channel planning in partnership with a marketing team.
• Proven track record of launching products and driving adoption.
• Advanced proficiency in Microsoft Excel.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and presentation skills with franchise owners, cross-functional teams, and executive leadership.
• Franchise or indirect channel experience preferred.
• Direct carrier negotiation experience preferred.
• Experience in e-commerce fulfillment or returns preferred.

Responsibilities

• Set pricing structure and margin targets for shipping services.
• Own the product roadmap, including evaluating new services, retiring existing offerings, and prioritizing future initiatives.
• Track competitive pricing across retail shipping, e-commerce fulfillment, and returns, identifying risks and opportunities.
• Report category revenue, margin, and adoption with recommendations to improve business performance.
• Manage carrier and third-party vendor relationships, negotiate agreements, and ensure partner commitments are met.
• Lead the development roadmap for Hub4PostNet, translating business needs into technical requirements.
• Build launch packages for new products and services, including pricing tools, training materials, collateral, and customer-facing resources.
• Develop go-to-market plans for new launches, including positioning, messaging, target customers, channels, and timing.
• Write product positioning and messaging and partner with Marketing to ensure consistency across campaigns.
• Partner with Marketing to strengthen the shipping category across channels.
• Work with Operations and Learning & Development to increase service adoption.
• Gather direct feedback from franchise owners to understand adoption challenges.
• Collaborate with Global Product team in Milan to align strategy and initiatives.
• Partner cross-functionally with Sales, Operations, Marketing, Technology, and Learning & Development.

Skills

Analytical thinking

Strategic thinking

Problem-solving

Communication skills

Presentation skills

Go-to-market experience

Pricing strategy

Leadership in GTM

Cross-functional collaboration

Franchise experience

Education

Bachelor's degree in Marketing, Business, Logistics, Supply Chain, or related field

Tools

Microsoft Excel

Job description

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks

Company: Fortidia

Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday

We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.

For our Lakewood office, we are searching for a Product Manager, Shipping & Logistics, mainly focused on managing the shipping and logistics product category across our AlphaGraphics, PostNet, and World Options brands while driving pricing strategy, product development, and franchise adoption.

Shipping is one of the largest revenue categories across the PostNet and AlphaGraphics networks, and it is the one that moves the most. Carriers publish a general rate increase every year, adjust surcharges throughout the year, and periodically change how dimensional weight gets calculated. We need someone who tracks all of that closely and can translate it into what our centers should charge and what they will actually make to ensure they maximize business profitability.

The role owns the shipping and logistics category. That includes the product roadmap, the pricing structure, the carrier and vendor relationships, and everything required to get centres offering and selling these services.

The last part deserves some explanation. Our centres are independently owned, which means no one at headquarters can require an owner to sell anything. Adoption comes from building services that improve their economics, then handing them pricing and materials they can put to use the same week they receive them. Most of the job is that second half.

Since most of our shipping strategy is executed through our proprietary system, Hub4PostNet, this role will also lead the development roadmap to better align the system with Sales & Operations needs.

The Product Manager will report to the Lead Product Manager.

Main Tasks And Responsibilities

Product Strategy & Pricing

• Set the pricing structure and margin targets for shipping services and update pricing guidance as carrier rates and surcharges change.
• Own the product roadmap, including evaluating new services, retiring existing offerings, and prioritizing future initiatives.
• Track competitive pricing across retail shipping, e-commerce fulfillment, and returns, identifying risks and opportunities.

Report on category revenue, margin, and adoption with recommendations to improve business performance.

Carrier & Vendor Management

• Manage carrier and third-party vendor relationships, negotiate agreements, and ensure partner commitments are met.
• Monitor industry changes including carrier rate increases, surcharge updates, and pricing structures to maintain competitive offerings. Product Development & Go-to-Market
• Lead the development roadmap for Hub4PostNet, partnering with Sales & Operations to translate business needs into actionable technical requirements for the Technology team.
• Build launch packages for new products and services, including pricing tools, training materials, in-center collateral, and customer-facing resources.
• Develop go-to-market plans for new launches, including positioning, messaging, target customers, channels, and launch timing.
• Write product positioning and messaging and partner with the Marketing team to ensure consistency across campaigns, digital content, social media, email, and web.
• Partner with Marketing to strengthen the shipping category across customer-facing channels throughout the year.

Franchise & Cross-Functional Partnership

• Work closely with Operations and Learning & Development to increase service adoption and attach rates across the franchise network.
• Gather direct feedback from franchise owners to understand adoption challenges and identify opportunities for improvement.
• Collaborate with the Global Product team in Milan to align product strategy and initiatives.
• Partner cross-functionally with Sales, Operations, Marketing, Technology, and Learning & Development to successfully execute product initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Logistics, Supply Chain, or a related field.
• Excellent mastery of written and spoken English.
• Minimum of 5 years' experience in product management, product marketing, or business development within shipping, parcel, logistics, or supply chain.
• Working knowledge of carrier economics, including rate cards, zones, dimensional weight, and surcharge structures.
• Experience owning pricing for a product or category, including pricing analysis and margin management.
• Demonstrated experience leading go-to-market initiatives, including positioning, messaging, and channel planning in partnership with a marketing team.
• Proven track record of launching products and driving adoption.
• Advanced proficiency in Microsoft Excel.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and presentation skills with the ability to work effectively with franchise owners, cross-functional teams, and executive leadership.
• Franchise or indirect channel experience preferred.
• Direct carrier negotiation experience preferred.
• Experience in e-commerce fulfillment or returns preferred.
• Collaborative spirit, with appreciation of diverse perspectives.
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions.

What We Offer

• A vibrant international environment in a continuously growing company, with many professional and personal development opportunities
• Extensive training and development opportunities within the group
• A multicultural organizational structure and team.
• Competitive health and welfare offerings including; Medical, Dental, Vision, Paid Time Off, volunteer time off, 401(k) with company match, EAP, Health Savings Accounts with company contribution.
• Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member.

Flexible work from home options available.

Compensation: $80,000.00 - $100,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Fortidia, we empower businesses to grow through innovative marketing, print, and business solutions. As the parent company of leading brands like AlphaGraphics, PostNet, and World Options, we support entrepreneurs and organizations of all sizes with the tools, technology, and expertise they need to succeed.

Our approach blends creativity, data-driven strategy, and operational excellence to deliver meaningful results for our customers and franchise partners. We are passionate about helping businesses connect with their audiences, streamline their operations, and unlock new opportunities for growth.

At Fortidia, our people are at the heart of everything we do. We foster a collaborative, forward-thinking culture where ideas are encouraged, careers are developed, and impact is recognized. Whether supporting local communities or driving global initiatives, we are committed to making a difference—for our customers, our partners, and each other. We believe there’s a place for everyone to grow. Whether you’re just starting your career, looking for our next big opportunity, or ready for a change, we offer a variety of roles to match your goals.