Product Manager

2KDIRECT, INC; San Luis Obispo (CA); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental and Vision

401k with employer match

Paid holidays

Job summary

iPromote, a California-based omnichannel digital advertising platform, is seeking a Product Manager to guide day-to-day execution of the product roadmap, identify opportunities, define requirements, and partner with Engineering to ship customer- and business-value improvements. This role emphasizes problem-solving and cross-team collaboration.

The ideal candidate has 2–3 years in product management, experience with software teams, and comfort writing user stories and acceptance criteria.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 2 to 3 years of product management or associate product management experience.
• Experience working with software development teams.
• Experience writing user stories, product requirements, or functional specifications.
• Strong analytical, problem-solving, organizational, and communication skills.
• Comfort using AI tools to improve productivity and decision-making.

Responsibilities

• Gather, evaluate, and prioritize product enhancements based on customer feedback, product data, business needs, and company strategy.
• Write clear product requirements, user stories, acceptance criteria, and supporting documentation.
• Partner with Engineering across the full development lifecycle, including planning, backlog refinement, team check-ins, testing, and delivery reviews.
• Support roadmap planning, product launches, feature rollouts, and post-launch evaluation.
• Conduct customer interviews, analyze product usage, and research competitors, industry trends, and emerging technologies.
• Serve as the voice of the customer, balancing user needs, business priorities, and technical constraints.
• Collaborate with Partner Management, Support, Sales, Marketing, and Leadership to define and deliver product improvements.
• Coordinate user acceptance testing and validate new functionality before release.
• Create product documentation, training materials, and internal communications for new features.
• Use AI tools to accelerate research, analysis, documentation, and requirements work, and identify practical opportunities to bring AI and automation into iPromote's products and internal workflows.
• Track product issues, enhancement requests, product performance, and feature adoption.
• Assist with product configuration, process improvements, and other duties as needed.

Skills

Analytical thinking

Communication

Organizational skills

Collaborative

AI tools usage

Education

Bachelor's degree or equivalent professional experience

Tools

Jira

Azure DevOps

Asana

Job description

Description

Product Manager

About iPromote

iPromote's omnichannel digital advertising platform helps partners create, manage, and grow omnichannel digital advertising campaigns at scale. Our automated, white-labeled, performance-driven technology is purpose-built for the small business market, helping partners increase revenue and deliver measurable results for their customers.

Watch these videos to learn more about who we are and what we do:

• https://vimeo.com/691172804
• https://vimeo.com/694657317/ce01d966b6
• https://www.youtube.com/@iPromoteAdvertising/videos

About the Role

The Product Manager drives day-to-day execution of iPromote's product roadmap: identifying opportunities, defining requirements, partnering with Engineering and shipping improvements that deliver value for customers and the business.

This role is ideal for someone with 2 to 3 years of product management experience who enjoys digging into problems, translating business needs into clear requirements, and collaborating across teams to deliver measurable results.

What You'll Do

• Gather, evaluate, and prioritize product enhancements based on customer feedback, product data, business needs, and company strategy
• Write clear product requirements, user stories, acceptance criteria, and supporting documentation
• Partner with Engineering across the full development lifecycle, including planning, backlog refinement, team check-ins, testing, and delivery reviews
• Support roadmap planning, product launches, feature rollouts, and post-launch evaluation
• Conduct customer interviews, analyze product usage, and research competitors, industry trends, and emerging technologies
• Serve as the voice of the customer, balancing user needs, business priorities, and technical constraints
• Collaborate with Partner Management, Support, Sales, Marketing, and Leadership to define and deliver product improvements
• Coordinate user acceptance testing and validate new functionality before release
• Create product documentation, training materials, and internal communications for new features
• Use AI tools to accelerate research, analysis, documentation, and requirements work, and identify practical opportunities to bring AI and automation into iPromote's products and internal workflows
• Track product issues, enhancement requests, product performance, and feature adoption
• Assist with product configuration, process improvements, and other duties as needed

Who You Are

• Curious and analytical. You ask why, dig into data, and aren't satisfied with surface-level answers.
• A clear communicator. You can translate between business stakeholders and engineers without losing anything in the middle.
• Organized and detail-oriented. You keep multiple priorities moving in a fast-paced environment without dropping threads.
• Collaborative by default. You build trust across teams and know that great products are a team effort.
• AI-forward. You already use AI tools to work smarter and are excited to find new ways to apply them.

Qualifications

Required

• Bachelor's degree or equivalent professional experience
• 2 to 3 years of product management or associate product management experience
• Experience working with software development teams
• Experience writing user stories, product requirements, or functional specifications
• Strong analytical, problem-solving, organizational, and communication skills
• Comfort using AI tools to improve productivity and decision-making

Preferred

• Experience in SaaS, AdTech, MarTech, or digital advertising
• Familiarity with Meta Ads, Google Ads, or other digital advertising platforms
• Experience with Jira, Azure DevOps, Asana, or similar project management tools
• Basic understanding of APIs, integrations, and software development concepts
• Experience analyzing product metrics and customer feedback

Success in This Role

Within the first year, a successful Product Manager will:

• Deliver high-quality product enhancements aligned with business priorities
• Build strong partnerships across Engineering and business teams
• Maintain a well-prioritized product backlog
• Improve the customer experience through thoughtful product improvements
• Support successful launches and drive feature adoption
• Find real opportunities to apply AI and automation across our products and processes

Location & Work Environment

• Preference is for candidates located on California's Central Coast who can work a hybrid schedule
• Fully remote candidates will be considered
• Willingness to travel periodically (quarterly, semi-annually, or as needed)

Compensation & Benefits

• Compensation based on experience with a salary range of $70,000 – $100,000 annually
• Comprehensive medical, dental, vision, life insurance and long term disability benefits
• 4% employer matched 401k plan upon hire
• Competitive vacation and sick pay along with generous paid holidays and office closure days