Product Manager

RealSelf; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Paid time off

Cosmetic treatment reimbursement

Hybrid NYC office

Job summary

RealSelf is seeking a product leader to own end-to-end provider growth, including provider tools, profiles, leads, and reputation, while optimizing how consumers discover and connect with providers.

You’ll partner with leadership to define strategy, translate it into requirements, and drive prioritization across both provider-facing and consumer initiatives, backed by data and experimentation.

Qualifications

• 4+ years of product management experience on complex products.
• Experience with two-sided marketplaces.
• Comfort operating across consumer and B2B (provider-facing) use cases.
• Experience building or evolving trust-heavy products.
• Strong instincts around search, recommendations, personalization, or AI-powered experiences.
• Comfort operating as a lead or solo PM in ambiguous environments.
• Excellent written and verbal communication—especially when pushing back with data.
• Bonus qualities: healthcare or regulated environments.

Responsibilities

• Define and drive the roadmap for provider growth, in partnership with the VP of Product and cross-functional leads.
• Translate strategy into clear product requirements, specs, and execution plans.
• Own roadmap prioritization across provider and provider-facing consumer initiatives.
• Partner with UX agency to ensure designs meet real user needs and business goals.
• Use data, experimentation, and research to inform decisions and influence stakeholders.
• Collaborate with engineering to ship continuously—A/B tests, features, and platform improvements.
• Shape how AI, search, personalization, and recommendations show up in provider discovery and matching.
• Bring product discipline to the area without slowing momentum.
• Partner with Sales on go-to-market for new provider-facing capabilities.

Skills

Product management

Two-sided marketplaces

Search & AI

Experimentation

Data-informed decisions

Job description

Location: New York City (Hybrid)

Salary Range: $140,000–$160,000/year

Employment Type: Full-time

About RealSelf

For two decades, RealSelf has been the most trusted authority in the aesthetics space. Now we’re a dynamic digital ecosystem that puts consumers at the center of their aesthetic journey. As the only destination combining verified patient experiences, guidance from board-certified experts, and cutting-edge technology, RealSelf empowers millions to make confident decisions about their aesthetic goals.

About RealSelf

For two decades, RealSelf has been the most trusted authority in the aesthetics space. Now we’re a dynamic digital ecosystem that puts consumers at the center of their aesthetic journey. As the only destination combining verified patient experiences, guidance from board-certified experts, and cutting-edge technology, RealSelf empowers millions to make confident decisions about their aesthetic goals.

What You'll Own

You’ll have end-to-end ownership of RealSelf’s provider growth product area, including:

• Provider tools and monetization surfaces — profiles, leads, and reputation.
• How consumers discover and connect with the right provider for them.
• Advertising and booking product decisions where they intersect with provider growth.

You won’t do this alone — but you’ll be accountable for provider growth strategy, prioritization, and outcomes within your area.

Key Responsibilities

• Define and drive the roadmap for provider growth, in partnership with the VP of Product, Head of Sales, Data Analytics Lead, and Head of Engineering.
• Translate strategy into clear product requirements, specs, and execution plans.
• Own roadmap prioritization across provider and provider-facing consumer initiatives.
• Partner with our UX agency to ensure designs meet real user needs and business goals.
• Use data, experimentation, and research to inform decisions and influence stakeholders.
• Collaborate closely with engineering to ship continuously — A/B tests, features, and platform improvements.
• Shape how AI, search, personalization, and recommendations show up in provider discovery and matching.
• Bring product discipline to your area without slowing momentum.
• Partner with Sales on go-to-market for new provider-facing capabilities.

Success Metrics

You won’t own growth alone, but you’ll build the product foundation that enables it. You’ll be most accountable for driving:

• Provider revenue driven by leads and bookings.
• Conversion from consumer discovery to qualified provider leads.
• Provider tool adoption and satisfaction.

If You’re Wildly Successful After 12 Months

• Providers see RealSelf as a meaningful, growing revenue channel.
• Provider tools feel intuitive and drive measurable lead and booking growth.
• Consumers reliably find and connect with the right provider for their needs.
• Your roadmap is clear, focused, and grounded in data.

Team & Environment

• 16 engineers (frontend, backend, full-stack), DevOps, and data engineers.
• Dedicated data analysts and external data governance support.
• UX design via a capable agency.
• Reports to the VP of Product; partners closely with Sales, UX, Analytics and Engineering leadership.
• No TPM, no dedicated researcher, this role is scrappy and may need to wear multiple hats.
• High autonomy, fast iteration, curious, strong opinions backed by data.

Requirements

• 4+ years of product management experience on complex products.
• Experience with two-sided marketplaces.
• Comfort operating across consumer and B2B (provider-facing) use cases.
• Experience building or evolving trust-heavy products.
• Strong instincts around search, recommendations, personalization, or AI-powered experiences.
• Comfort operating as a lead or solo PM in ambiguous environments.
• Excellent written and verbal communication — especially when pushing back with data.
• Track record of shipping and learning fast, with a strong experimentation mindset.
• Bonus qualities: background in healthcare or regulated environments.

Why RealSelf?

• RealSelf exists to help people make confident, informed decisions about procedures that can change how they see themselves, and how the world sees them.
• Our reviews are raw and honest. Our Q&A connects people directly with verified experts. We care deeply about trust, safety, and transparency in an industry where those things matter.
• On the heels of a major rebrand, RealSelf is entering a new era of rebuilding and reinvention. This role is an opportunity to help shape the future of a culturally relevant, deeply useful product — and leave a lasting mark on a platform that genuinely matters.

Perks & Benefits

• You’ll work alongside our inspiring world‑class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
• Health benefits: We offer comprehensive benefits for medical, dental and vision — 100% paid for by RealSelf at the employee level.
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent.
• 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience's shoes. That's why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company‑wide holidays + no work on your birthday!
• Hybrid NYC office: We recognize that there’s no one size fits all with office culture. That's why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in‑person collaboration in our office as well as deep work time while remote at home.

*Compensation will be evaluated based on experience.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

More About RealSelf

• Beautymatter: RealSelf's New “Omnichannel Content Flywheel” Is Quickly Paying Off
• Forbes: Inside RealSelf’s Rebrand
• Adweek: Cosmetic Surgery Platform RealSelf Appoints New CEO to Spur Editorial Expansion
• Tech Crunch: RealSelf, a community for cosmetic treatments, raises $40 million