Product Management Intern: Parts & Accessories (Hybrid)

Mercury Marine; Fond du Lac (WI); Hybrid; USD 25,000 - 37,000; Full time

Job summary

Mercury Marine, headquartered in Fond du Lac, Wisconsin, is seeking a Product Management Intern for the Parts & Accessories team. You will conduct competitive research, identify market gaps, and help develop dealer catalogs and content for Mercury and Quicksilver parts, while collaborating with cross-functional teams.

The internship offers hands-on experience in the marine industry, exposure to marine engines, parts, and oils, and regular communication with multiple departments and suppliers.

Qualifications

• Student pursuing a Bachelor's degree in business, management, marketing, or CPG in retail.
• Minimum 3.0 GPA required.
• Proficient Microsoft Office (Outlook, PowerPoint, Excel).
• Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization.
• Excellent interpersonal skills for building and maintaining productive working relationships.
• Proficiency in data analysis and management, with the ability to present findings clearly and effectively.
• Project management experience or skills, with the ability to prioritize tasks and meet deadlines (preferred).
• Ability to collect, analyze, and derive insights from market and consumer data.

Responsibilities

• Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis.
• Conduct competitive analysis across various product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets.
• Perform market assessments to identify new growth opportunities and assist in business development initiatives.
• Maintain and update cross-reference lists, pricing data, and competitive positioning insights.
• Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts.
• Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives.
• Analyze industry trends and competitor data to identify opportunities for product line enhancements.
• Review current product offerings and present recommendations for improvement in a final presentation.

Skills

Verbal and written communication

Data analysis

Interpersonal skills

Microsoft Office

Cross-functional collaboration

Education

Bachelor's degree in business, management, marketing, or CPG in retail

Tools

MS Office Suite

Job description

Mercury Marine, headquartered in Fond du Lac, Wisconsin, is seeking a Product Management Intern for the Parts & Accessories team. You will conduct competitive research, identify market gaps, and help develop dealer catalogs and content for Mercury and Quicksilver parts, while collaborating with cross-functional teams.

The internship offers hands-on experience in the marine industry, exposure to marine engines, parts, and oils, and regular communication with multiple departments and suppliers.