Product Growth Analyst

Meta; Baton Rouge (LA); On-site; USD 134,000 - 189,000; Full time

Job summary

Meta is seeking a Growth Analyst to lead end-to-end growth initiatives for products like Facebook, Instagram, WhatsApp, and Oculus. The role is embedded within product teams and blends data analysis, ideation, and cross-functional collaboration to drive measurable impact.

You will own growth strategies, design experiments from concept to launch, and translate user behavior trends into product improvements that scale across communities worldwide.

Qualifications

• 4+ years in analytics or product roles.
• 4+ years with SQL and data querying.
• Experience solving analytical problems with quantitative approaches.
• Ability to collaborate across technical and non-technical teams.
• Experience with multi-disciplinary product teams (engineers, designers, PMs, data scientists).

Responsibilities

• Lead growth strategy across a large product area and drive cross-team alignment.
• Drive long-term growth through data analysis, ideation, and experimentation to optimize product experiences.
• Understand trends in user behavior and product usage to influence growth strategy.
• Identify opportunities to drive growth and prioritize them for long-term impact.
• Execute projects with engineering and product teams; design tests and analyze results for launch decisions.

Skills

SQL

Data analysis

Experiment design

Cross-functional collaboration

Product ideation

Tools

AI tools

Job description

Summary:

We’re looking for growth leaders for products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp and Oculus. This is a leadership opportunity to drive impact end-to-end through the product development life cycle. The product growth analyst role is embedded within product teams and requires using a mix of skills including analysis, product ideation, and cross-functional collaboration. Success in the role is tied directly to product goals and the team rewards results-based performance.The Growth practice was started right here at Meta, putting you at the forefront of the industry with great opportunity to learn about growth from experts. It is a lean and highly regarded team with an emphasis on regular sharing of successful strategies, tactics and insights across products. Our team values are to own the outcome, focus on driving sustainable impact, and put team success first. There is great opportunity to be a leader and influence the direction of high-visibility and high-impact initiatives, and to have your work come to life in some of the most widely used apps in the world.

Required Skills:

Product Growth Analyst Responsibilities:

1. Lead growth strategy across a large product area and drive cross-team alignment

2. Drive long term growth of Meta Inc products through a combination of data analysis, product ideation, and experimentation to optimize product experiences

3. Understand trends in user behavior and product usage to influence growth strategy

4. Identify opportunities to drive growth and prioritize them to maximize long-term growth

5. Execute on projects by working closely with engineering and other members of product teams to land impact on product goals. Lead experimentation from designing tests to analyzing results that lead to launch decisions

Minimum Qualifications:

Minimum Qualifications:

1. 4+ years of experience working in an analytical or product role

2. 4+ years of work experience in analytics, data querying languages such as SQL

3. 4+ years of experience solving analytical problems using quantitative approaches, understanding ecosystems, user behaviors & long-term product trends, and leading data-driven projects from definition to execution, including defining metrics, experiment design, and communicating actionable insights

4. Proven to effectively collaborate across variety of technical and non-technical functions to drive towards common product goals

5. Experience working with and influencing multi disciplinary product teams consisting but not limited to software engineers, designers, product managers and data scientists

6. Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets

7. Experience performing exploratory analysis with minimal direction to answer ambiguous open ended questions

8. Experimentation experience to design multivariate tests, synthesize test results and build frameworks to make data-informed launch decisions

9. Product ideation skills to apply growth tactics broadly to different product areas and think through detailed elements of a product experience

10. Experience working on a product or service used by a wide-range of communities

Preferred Qualifications:

Preferred Qualifications:

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

2. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

3. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$134,000/year to $189,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Aff…? We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].