Product Education & Adoption Specialist

Perplexity; San Francisco (CA); On-site; USD 135,000 - 180,000; Full time

Job summary

Perplexity is seeking an Associate Product Marketing Manager to bridge product work and world learning, developing deep product understanding and translating it into webinars and education materials that drive adoption and growth.

If you love making complex things simple, this role builds a world-class product education engine to turn new users into power users and to sustain growth across teams.

Qualifications

• 2-3 years of experience in product marketing, customer education, business development, or a related role.
• Proven ability to synthesize complex technical concepts into simple explanations that travel across new users, power users, and admins.
• Genuine obsession with product: you explore every setting, test every new feature, and can explain what a product does better than the team that built it.
• Sharp teaching and storytelling skills grounded in data, with the ability to summarize how a feature works in a single sentence and demonstrate it live.
• High slope: you learn unfamiliar products and domains fast, and your rate of improvement is your standout trait.
• Extreme comfort delivering clarity in high-velocity, ambiguous environments.

Responsibilities

• Know the product cold. Develop a deeper working knowledge of our products than anyone else in marketing, using every feature the day it ships, building the workflows yourself, and staying close to the teams that built them.
• Turn complexity into clarity. Transform complex product capabilities into simple, specific, and accurate explanations, defining not just what we built, but how it works, when to use it, and why it matters.
• Teach at scale. Own product webinars end to end, from content and live demos to delivery and follow-up, spanning onboarding series, feature deep-dives, and use-case walkthroughs.
• Build the education engine. Create the product education materials our users learn from: how-to guides, demo flows, video walkthroughs, and use-case libraries that make customers materially better at their jobs.
• Obsess over the user. Maintain a sharp, real-time view of what users misunderstand and where they get stuck, ensuring our education remains grounded in how people actually use the product rather than how we assume they do.
• Measure outcomes, not just outputs. Tie webinars and education content to tangible activation, adoption and retention, running lightweight experiments to iterate fast on format, content, and delivery.
• Get products to launch. Own and coordinate the cross-functional workstreams that take products from built to launch, keeping teams aligned on dependencies, timelines, and the work needed to bring each launch to market.

Skills

Product marketing

Customer education

Business development

Job description

Perplexity is seeking an Associate Product Marketing Manager to bridge product work and world learning, developing deep product understanding and translating it into webinars and education materials that drive adoption and growth.

If you love making complex things simple, this role builds a world-class product education engine to turn new users into power users and to sustain growth across teams.