Product Designer, tvOS

Apple, Inc.; Cupertino (CA); On-site; USD 216,000 - 325,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Employee Stock Purchase Plan

Job summary

Apple’s tvOS Design team seeks an experienced Product Designer to craft innovative, beautiful, and intuitive big-screen experiences. You’ll solve complex problems, communicate clearly, and drive high-quality design across TV, mobile, and connected devices.

As a hands-on design leader, you’ll shepherd concepts from sketches to customers’ hands, aligning with Apple’s design standards and evolving tools and design systems to push the limits of what’s possible on the biggest screen.

Qualifications

• 6+ years of digital product design experience shipping high-impact software across consumer platforms (TV, mobile, web, or connected devices).
• Demonstrated portfolio excellence spanning end-to-end craft, including UX/UI, interaction design, motion and micro-interactions, and pristine visual polish.
• Proven track record of taking products from concept through final release, with 0-to-1 initiatives.
• Experience building and evolving scalable design systems with consistency, craft, and accessibility.
• Ability to articulate and validate design concepts through sketches, high-fidelity comps, interactive prototypes, and executive-level presentations.
• Proficiency in modern design and prototyping environments with speed to visualize, test, and iterate.

Responsibilities

• Lead high-impact design initiatives to reimagine and refine TV platform interactions.
• Oversee the full design lifecycle from concept exploration to high-fidelity visuals and interactive prototyping.
• Collaborate with engineering, product, and business partners to deliver compelling living-room experiences.
• Embrace design systems and AI-assisted workflows to push boundaries of what’s possible on the TV screen.

Skills

Product design

UX/UI design

Motion & micro-interactions

Prototyping & interactive prototypes

Design systems

Executive storytelling

Communication skills

AI-assisted workflows

10-foot UI design

Education

Bachelor’s degree in Design or HCI

Tools

Figma

Job description

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.Apple’s tvOS Design team is seeking an experienced Product Designer to work on creating innovative, beautiful and intuitive experiences for the big screen. You are a brilliant problem solver, self-starter, and excellent communicator with a passion for great design and the ability to achieve it. We’ll provide you with unparalleled levels of opportunity and resources, with the goal of creating expressive, creative, and collaborative experiences that set new standards for the TV industry, and entertain people in meaningful ways. By constantly focusing on the consumer, you’ll create products that are not only amazing to look at, but also intuitive and useful to billions of people worldwide. Join this team if you’re committed to making each human interaction amazing for our customers.

Description

The ideal candidate is a visionary designer and a craftsperson with a deep passion for building elegant living-room and multi-device experiences. Your work will span the entire design lifecycle—from early 0-to-1 concept exploration and strategic UX architecture to high-fidelity visual execution, motion design, and interactive prototyping.In this role, you will lead high-impact design initiatives to reimagine and refine how people interact with the TV platform with a multitude of partners. You thrive in fast-paced, highly dynamic environments, moving with agility through rapid change and delivering extraordinary work under demanding timelines. You navigate ambiguity with confidence, effortlessly distilling complex technical and product challenges into clear, intuitive, and cinematic solutions.As a hands-on design leader, you shepherd experiences from initial sketches all the way into our customers’ hands with impeccable attention to detail. You understand Apple’s high standards and design aesthetic to the core, while proactively embracing modern tools, design systems, and emerging AI-assisted workflows to push the boundaries of what is possible on the biggest screen.

Minimum Qualifications

• 6+ years of digital product design experience shipping high-impact software across consumer platforms, including TV, mobile, web, or connected devices.
• Demonstrated portfolio excellence spanning end-to-end craft, including UX/UI, interaction design, motion and micro-interactions, and pristine visual polish.
• Proven track record of taking products from early concept through final release, with demonstrated success driving 0-to-1 initiatives forward.
• Deep experience leveraging, contributing to, and evolving scalable design systems with rigorous attention to consistency, craft, and accessibility.
• Demonstrated ability to articulate and validate design concepts through sketches, high-fidelity comps, interactive prototypes, and executive-level presentations.
• High proficiency and agility in modern design and prototyping environments, with the speed to rapidly visualize, test, and iterate on complex ideas.
• Active experience integrating modern, AI-assisted tools and emerging design methodologies into daily workflows to increase creative exploration and velocity.
• History of thriving in an iterative, highly collaborative design culture driven by constructive critiques and continuous refinement.
• Exceptional written, verbal, and visual communication skills, with comfort presenting work and design rationale to large teams and senior leadership.
• Bachelor’s degree in Design, Human-Computer Interaction (HCI), or equivalent practical experience.

Preferred Qualifications

• Experience designing cohesive experiences that bridge hardware capabilities, physical peripherals, and digital software interfaces.
• Familiarity with or passion for emerging interfaces, spatial computing, ambient displays, conversational UI, and multimodal input models.
• Understanding of how machine learning and intelligent models can power contextual UI, dynamic discovery, and adaptive personalization.
• Prior experience designing for living-room or non-touch 10-foot interfaces, such as tvOS, smart TVs, game console UI, or remote-driven hardware systems.
• Proven ability to build consensus and advocate effectively for user-centered design decisions alongside engineering, product, and business partners.
• Passionate for Apple, its design philosophy, products, and customers.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $216,200 and $324,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple’s workplace Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.