Product Designer

Asana; California (MO); Hybrid; USD 182,000 - 207,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching & support

Inclusive family building benefits

Long-term savings/retirement plans

In-office culinary options

Job summary

Asana is seeking a Senior Product Designer to shape onboarding and user adoption in the AI era. You will craft intelligent, adaptive experiences, leveraging AI-powered workflows, guidance, and personalization to help new users realize value quickly.

You'll work at the intersection of product design, AI interaction design, and rapid prototyping, partnering with PMs, engineers, researchers, and data scientists to explore ideas, test hypotheses, and iterate in a collaborative, ambiguity-tolerant

Qualifications

• 5+ years of product design experience with strong onboarding/growth/AI-focused work.
• Portfolio showing craft, iteration, and impact in interfaces.
• Experience presenting concepts to cross-functional teams and stakeholders.
• Excellent maker mindset with strong prototyping skills.

Responsibilities

• Design onboarding and AI-powered adoption experiences.
• Rapidly prototype concepts and product directions for feedback.
• Collaborate with PMs, engineers, researchers, and data scientists.
• Stay current on AI/LLM capabilities and translate into product experiences.
• Contribute to a cohesive design system across surfaces.

Skills

AI product design

Prototyping

Cross-functional collaboration

Portfolio examples

Job description

Asana is looking for a Senior Product Designer to help shape the future of onboarding and user adoption in the age of AI. In this role, you’ll design intelligent, adaptive experiences that help new users quickly realize value through AI-powered workflows, guidance, and personalization.

You’ll work at the intersection of product design, AI interaction design, and rapid product exploration, partnering closely with product managers, engineers, researchers, and data scientists to prototype, test, and evolve ideas quickly. We’re looking for a designer who is energized by ambiguity, excited about emerging AI capabilities, and eager to explore ideas collaboratively through making.

This role is ideal for someone who thrives in fast-moving environments, loves using prototypes to think and communicate, is energized by experimentation and iterative learning, and is excited by a highly collaborative product development process where ideas evolve continuously across disciplines.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

About the design team

We design the future of teamwork. Asana has a bold, ambitious mission: help humanity thrive by enabling the world’s teams to work together effortlessly. Our design team is at the heart of that mission.

Asana Design is an inclusive and collaborative community. We’re a diverse group of designers from different backgrounds (product, brand and content design, design operations, producers, motion design, film, copywriting). We are a team that loves combining research, data insights, and peer feedback into a human-centered design process to produce designs that are core to the power of our applications. We partner with people across Asana to create our product, shape our brand, and drive greater impact through design. We use design to solve challenges and create experiences that customers love. We also take the time to get weird and have fun along the way.

Learn more about our team:

• Asana Design

• Asana Design Medium

• Asana Design Instagram

• Asana Dribbble

Asana culture:

• Diversity, Inclusion, & Belonging

• How we’ve designed a culture that fuels our business results

• How I advanced my career through AsanaUP

What you’ll achieve

• Design and iterate on onboarding and adoption experiences that help users quickly discover value in Asana (where design craft and clarity are especially critical), including AI-powered and personalized workflows.

• Rapidly prototype concepts, interactions, and product directions to explore ideas, communicate thinking, and accelerate learning across the team.

• Partner closely with product managers and engineers in a highly iterative product development process, building on ideas together through continuous experimentation and refinement.

• Stay current on emerging AI and LLM capabilities, translating new interaction patterns and technologies into thoughtful product experiences.

• Use qualitative insights, experimentation, and product data to inform design decisions, optimize user journeys, and uncover new opportunities for growth.

• Contribute to the evolution of our design system and interaction patterns, ensuring experiences remain cohesive, scalable, and high quality across surfaces.

About you

• 5+ years of experience in product design, with a portfolio that demonstrates strong thinking, craft, and iteration across onboarding, growth, or AI-powered product experiences.

• Deep curiosity about AI products and interaction patterns, with an active interest in the latest LLM capabilities, tools, and emerging user behaviors.

• Strong prototyping skills and a maker mindset. You use prototypes regularly to explore ideas, test concepts, and drive collaboration.

• Excited by highly collaborative product development and comfortable working closely with PMs and engineers throughout ideation and iteration.

• Comfortable navigating ambiguity, moving quickly, and balancing incremental optimization work with longer-term product exploration.

• Exceptional visual and interaction design craft, with the ability to create polished, intuitive, and high-quality product experiences across every stage of the user journey.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $182,000-$207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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