Product Associate — Employee Activation

Baylor Scott & White Health; Columbia (SC); On-site; USD 74,000 - 111,000; Full time

Job summary

Levanto is seeking a Product Associate on the Employee Activation team to drive enrollment in Levanto virtual care programs. You will contribute to both product delivery and marketing operations, including roadmap execution, sprint management, data analysis, cross-functional coordination, and campaign execution.

The role offers exposure to digital health, growth marketing, and collaboration with leadership; travel to Dallas is expected ~10% of the year.

Qualifications

• Bachelor's degree in STEM, business, communications, or health-related field.
• 1 year of work experience in product, marketing operations, or a closely related role.
• Experience writing user stories and managing sprint processes.
• Experience with digital marketing campaigns and audience segmentation.
• Proficiency with Amplitude, SQL/KQL or equivalent analytics tools.
• Strong written and verbal communication; ability to distill complex information clearly.
• Willingness to travel to Dallas office ~10% of the year.

Responsibilities

• Drive product execution and roadmap delivery.
• Manage sprint goals and backlog with cross-functional teams.
• Collaborate with engineering, design, and QA; write user stories and acceptance criteria.
• Plan and coordinate digital marketing campaigns to drive enrollment.
• Track activation KPIs and build dashboards for insight.
• Identify issues and propose data-driven solutions.

Skills

Sprint management

User stories

Analytics tools

Digital marketing

Education

Bachelor's degree in STEM/Business/Communications/Health

Tools

Amplitude

Azure Data Explorer

SQL

KQL

Job description

Background:

Employers play a vital role in the health and well-being of their people, funding a significant portion of healthcare spending in the U.S. Costs continue to rise while outcomes and experiences lag, and employees struggle to navigate a maze of disconnected digital tools, providers, and benefits.

Levanto was born out of Baylor Scott & White Health (BSWH), the largest and most trusted not-for-profit health system in Texas. We're building something rare: an integrated suite of digital health and hybrid care solutions that helps employers give their teams what they want - great care, personalized, integrated and accessible when & where they want it.

As an internal startup within the health system, the Levanto team enjoys unparalleled access to the executives at BSWH, major investors, and other cutting-edge startups across the industry. Entrepreneurial-minded candidates will find a challenging environment, a supportive team, and an opportunity to develop a broad skillset while affecting meaningful change in health care.

We are looking for people to join this exciting new team who are passionate problem solvers who want to develop and transform how customers access care.

Position Summary:

The Product Associate will be a dual-role contributor on the Employee Activation team, responsible for both product delivery and marketing operations that drive enrollment into Levanto virtual care programs. Responsibilities may include roadmap execution, sprint management, data analysis, cross-functional coordination, campaign execution, push notification strategy, and/or channel performance analysis. The Product Associate will report to the Product Manager and will have high visibility with Customer Solutions leadership.

This is an exciting opportunity to join an innovative team at the intersection of digital health, product, and growth marketing - in an environment that rewards curiosity, analytical rigor, and bias toward action.

Salary

The pay range for this position is $35.58/hour ($74,006/year) for those with entry-level qualifications up to $53.60 ($111,488/year) for those highly experienced. The specific rate will depend upon the successful candidate's specific qualifications and prior experience.

Jobs to Be Done:

1. Product Execution & Roadmap Delivery


2. Execute sprint goals aligned to the Employee Activation roadmap, communicating progress and blockers to leadership regularly


3. Participate in agile ceremonies and collaborate with engineering, design, and QA to develop features, write user stories, and define acceptance criteria


4. Manage the product backlog, triage incoming requests, and ensure prioritization reflects business objectives and activation targets


5. Own program initiatives end-to-end, coordinating across cross-functional partners (e.g., digital, operations, data engineering, clinical) to ensure seamless releases


6. Build and maintain detailed workflows that translate product strategy into executable delivery plans


7. Develop materials and communications to represent product decisions and release updates to stakeholders


8. Marketing Operations & Campaign Execution


9. Help plan and coordinate digital marketing campaigns (push notifications, in-app campaigns, etc) across employer groups to drive


10. enrollment into Levanto care programs


11. Support A/B testing design and execution for campaign messaging, managing variant setup and documentation of test conditions


12. Track campaign performance against activation KPIs and synthesize results into clear, actionable summaries


13. Manage employer-specific content customization workflows, including asset coordination with design and stakeholder approval


14. Analytics & Performance Monitoring


15. Pull, compile, and interpret product and marketing data using Amplitude and Azure Data Explorer (KQL) to track enrollment funnels, campaign performance, and feature adoption


16. Build and maintain dashboards and charts that surface key activation metrics - including eligibility form completion rates, enrollment conversions, and channel contribution


17. Proactively identify and elevate issues - from instrumentation gaps to funnel drop-off - with a clear point of view on root cause and recommended resolution

Preferred Candidate Profile:

• 2-4 years of professional experience in digital product management, product operations, growth marketing, or a similar role - preferably in a healthcare, health-tech, or consumer digital environment -


• Demonstrated ability to manage sprint processes, write user stories, and collaborate with engineering and design teams


• Experience with digital marketing campaigns, including audience segmentation and performance analysis


• Comfort with analytics tools - Amplitude, SQL/KQL, or equivalent - with the ability to go from data pull to insight independently


• Strong written and verbal communication skills; can distill complex information into clear, concise stakeholder updates


• Exhibits a growth mindset - nimble, curious, willing to test, learn, and iterate quickly


• Thrives in ambiguity; comfortable holding multiple workstreams simultaneously without sacrificing quality


• Structured approach to troubleshooting: identifies problems clearly, escalates with context, and proposes solutions


• Ability to travel to Dallas office approximately 10% of the year

Minimum Requirements:

• EDUCATION - Bachelor's Degree, preferably in a STEM, business, communications, or health-related field, or equivalent experience


• EXPERIENCE - 1 year of work experience, preferably in product, marketing operations, or a closely related role

As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.