Private Client Advisor

KeyCorp; Town of Penfield (NY); On-site; USD 56,000 - 69,000; Full time

Job summary

KeyBank is seeking a Private Client Advisor to serve Mass Affluent clients, focusing on planning and financial wellness as the core methodology. You will deliver investment solutions, build strong partnerships with branches and Centers of Influence, and drive full-relationship growth.

The role requires licenses (SIE, S7, S66/S63/65), with CFP preferred and Life insurance licenses required. Expect a commission-based incentive and a base salary. Location is branch-based with occasional travel.

Qualifications

• High School Diploma or equivalent; Bachelor's degree strongly preferred.
• FINRA SIE, S7, and S66 or S63/65 licenses required upon hire.
• CFP certification preferred; resident state insurance licenses required.

Responsibilities

• Grow new clients and expand existing relationships with clients with investable assets over $50,000; target $250k–$2M for comprehensive financial plans.
• Provide investment solutions and cross-sell banking products; coordinate with branch staff for delivery.
• Meet sales/profit goals using referrals and a consultative process; support branch personnel and Centers of Influence.

Education

High School Diploma or equivalent; Bachelor's degree strongly preferred

Job description

Location

2155 Penfield Road - Penfield, New York 14526

Job Summary

The Private Client Advisor's focus will be on our Mass Affluent client base with planning and financial wellness as the basis of their methodology and will lead with these concepts. The Advisor will be the primary provider of investment services to KeyBank Mass Affluent clients by providing investment solutions to new and existing clients while identifying full relationship opportunities. Establish a strong partnership with Retail Branch Managers, teams, and Centers of Influence, and maintain strong working relationships with all partners.

Essential Functions

Responsible for growing new clients and expanding existing relationships with clients more than $50,000 in investable assets and will specifically target and execute a consistent sales process and financial plan for clients and prospects with investable assets between $250,000 to $2 Million. Host holistic Financial Wellness conversations and complete comprehensive financial plans in order to uncover full household and relationship growth opportunities, both investments as well as banking related, and referring accordingly. Utilize a consultative sales process and assessment tools where appropriate, provide comprehensive, needs-based financial solutions to clients by offering a range of investment solutions and partnering with banking center staff. Attain sales production and referral goals to the Bank (closed and accepted) by working book of business, lead lists, and closing on received referrals. Develop a complete understanding of Key Investment Services solutions to support cross-selling opportunities and learn the core bank products to generate quality and qualified referrals back to the LOB’s of the Consumer Bank, where appropriate. Be an active member and participant of the Branch team. Engage in person licensed and non-licensed Branch personnel to identify investment referral opportunities from new clients and the existing bank client base. Coordinate all aspects of investment product delivery within assigned Branch(es), including the in person coaching and mentoring of branch personnel, client management, service delivery and other resources in order to maximize client needs/best interest-based sales production. Develop a strong Center of Influence strategy that leverages partnerships throughout the Consumer Bank. Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice.

Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Education

High School Diploma or equivalent experience (required) or Bachelor's Degree strongly preferred given the organization's focus on professional growth and credential attainment. Candidates without a bachelor's degree may be considered based on relevant experience, qualifications, and business need. (preferred) OR equivalent experience (required)

Licenses and Certifications

• FINRA Security Industry Essentials (SIE) Upon Hire (required)
• FINRA License S7 Upon Hire (required)
• FINRA License S66 or S63 and 65 Upon Hire (required)
• Certified Financial Planner (CFP) (preferred)
• Resident State Insurance Licenses (Life, Variable, and Accident/Health or Life & Disability) (required)

In the event you do not hold the required licenses at the time of hire, it will become a condition of your continued employment, and licenses will need to be obtained within the time frame specified in your offer letter. Failure to obtain licenses timely may result in termination of employment.

Skills

Broad knowledge of characteristics and needs of clients and partners within the bank- based investment market space. Demonstrated ability to sell products and services to investment clients; evidence of strong sales results. Strong client centric focus. Proven ability to work as a collaborative team member. Ability to use standard office equipment, proprietary financial services systems.

Core Competencies

All KeyBank employees are expected to demonstrate Key’s Values and sustain proficiency in identified Leadership Competencies.

Physical Demands

General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

Travel

Occasional travel to include overnight stay.

Driving Requirements

May need to drive to multiple locations in a single day; ability to operate a motor vehicle with a valid driver's license required.

Work Location Category

Branch

Compensation and Benefits

This position is eligible to earn commission and deferred incentive compensation.

This position is eligible to earn a base salary rate of $62,400 annually.

Job Posting Expiration Date: 12/11/2026

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing [e-mail].

KeyBank is an organization collectively committed to helping you unlock your potential and discover what truly drives you. Working here means sharing our purpose to help our clients, colleagues, and communities thrive. You’ll find genuinely supportive teammates, a flexible, inclusive work environment, challenging projects, accessible leaders, and opportunities to grow in your position and your career. For 200 years, Key has opened doors in our communities. Let us open one for you.