Private Bank, Digital Product Strategy - Associate

Aumni; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health care coverage

Retirement savings plan

Incentive compensation

Job summary

JPMorgan Chase & Co. is seeking a Senior Associate, Digital Product Strategy in New York to accelerate adoption of digital products for Private Bank clients and advisors. The role combines an AI-minded product approach with a strong data-driven mindset to maximize engagement and business value.

The candidate will partner with Product, Design, Engineering, and Advisor-facing teams to scale adoption, measure impact, and continuously improve user journeys from onboarding through sustained usage.

Qualifications

• Bachelor's degree in a related field with strong analytical foundation.
• Track record of driving digital product adoption at scale.
• Fluency with analytics tools and data-driven decision making.
• Experience applying AI/product mindset to real-world problems.

Responsibilities

• Shape and execute digital product strategy across priority journeys and platforms.
• Own adoption strategy for new and existing digital products in Private Bank.
• Coordinate cross-product roadmaps and align launch sequencing.
• Drive engagement and awareness to increase usage and sustained adoption.

Skills

Digital product strategy

Data analytics

AI/ML concepts

Cross-functional collaboration

Product management

Education

Bachelor's degree

Job description

The Private Bank Digital Team is looking for a Senior Associate, Digital Product Strategy to accelerate how we drive adoption of our digital products across the Private Bank. As we rapidly increase the pace of product development and launches, we need someone who pairs an AI-product mindset with a relentless focus on data-driven decision-making to ensure our innovations reach, engage, and deliver value to clients and advisors.

This is a high-impact role for someone who is obsessed with understanding user behavior, uncovering adoption barriers, and leveraging AI to unlock scalable growth.

Key Responsibilities

• Drive Digital Product Strategy: Help shape and execute digital product strategy across priority journeys and platforms, aligning adoption goals with broader business outcomes.
• Drive Adoption at Scale: Own and execute the strategy for accelerating adoption of newly launched and existing digital products across the Private Bank ecosystem.
• Coordinate Roadmaps: Partner with product owners to coordinate cross-product roadmaps, connect dependencies, and align launch sequencing and adoption plans across initiatives.
• Drive Product Engagement: Drive product engagement across product owners and with advisors—identifying opportunities to increase awareness, usage, and sustained engagement through targeted enablement and adoption motions.
• Connect Advisor and Client Platforms: Identify and drive opportunities to better connect advisor-facing and client-facing platforms—ensuring a cohesive end-to-end experience across channels.
• Partner Across Global Private Bank and Wealth Management Solutions: Collaborate with stakeholders across Global Private Bank and Wealth Management Solutions to align priorities, coordinate launches, and scale successful digital capabilities.
• Apply an AI-Product Mindset: Identify and champion opportunities to embed AI capabilities into products and adoption workflows—turning emerging AI technologies into practical, client-facing value.
• Leverage Data Relentlessly: Build and maintain a data-driven view of adoption performance. Define metrics, monitor usage trends, and translate insights into actionable strategies.
• Partner Cross-Functionally: Collaborate closely with Product, Design, Engineering, and Advisor-facing teams to align adoption goals with product roadmaps and launch cadences.
• Optimize the Adoption Funnel: Diagnose friction points across the user journey and design interventions—from onboarding to sustained engagement that measurably improve uptake.
• Experiment & Iterate: Establish a test-and-learn culture, running experiments (e.g., A/B testing, cohort analysis) to continuously refine adoption tactics.
• Influence Stakeholders: Communicate adoption insights and recommendations to senior leadership, using data storytelling to secure buy-in and drive decisions.
• Communicate Clearly and Consistently: Translate complex product and data insights into clear, actionable updates for stakeholders, and help ensure consistent communication across launches, enablement, and adoption initiatives.

Qualifications

Required

• Bachelor's degree in Business, Data Science, Computer Science, Product Management, or a related field.
• 5+ years of experience in product management, digital strategy, growth, or a related discipline, ideally within financial services or a technology-driven environment.
• Demonstrated experience driving digital product adoption or growth at scale.
• Strong analytical skills with proven fluency in data—comfortable defining metrics, working with analytics tools, and translating data into strategy.
• Deep familiarity with AI/ML concepts and a track record of applying an AI-product mindset to real-world problems.
• Strong communication skills, with experience working across product owners, cross-functional teams, and advisor-facing stakeholders.

Preferred

• Experience in the Private Bank, Wealth Management, or broader financial services sector.
• Hands-on experience embedding AI capabilities into digital products or customer-facing workflows.
• Excellent communication and stakeholder-management skills, with the ability to influence across all levels.
• A bias for action, comfort with ambiguity, and a passion for experimentation.

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals. This is a high-impact role for someone who is obsessed with understanding user behavior, uncovering adoption barriers, and leveraging AI to unlock scalable growth