Principal, Visual Design

DEPT®; United States; Remote; USD 96,000 - 135,000; Full time

Benefits offered by this job

Healthcare

401K with matching

Paid time off

Public holidays

Parental leave

Job summary

DEPT® is seeking a Principal, Visual Design to lead and elevate our design practice. You will guide cross‑functional teams, set strategic design direction, and push for best-in-class solutions that balance user needs with client goals.

You will mentor the creative team, shape the design strategy, and drive transformative projects across websites, branding, UX, and content—ensuring delivery excellence and measurable impact for our clients and organization.

Qualifications

• 5+ years of proven experience in design and interactive work for leading brands, including 2+ years in a leadership role.
• Bachelor’s Degree in Design, Visual Arts, or a related field, or equivalent professional experience.
• Mastery of Figma (including components, variants, and auto layout) and familiarity with essential collaboration tools (e.g., Hubspot, Google Suite, Slack).
• Strong knowledge and experience in visual design, user-centered experience design, interaction design, and brand development. Experience developing and maintaining a robust design system.
• AI-Enhanced Production Ecosystems: Advanced capability in adopting and implementing generative AI tools into the design pipeline to maximize asset velocity and drive innovation.
• Design Systems for Paid Media Scale: Expertise in scalable design systems for dynamic paid ads across Meta, TikTok, Google, and Pinterest.

Responsibilities

• Collaborate with multidisciplinary teams.
• Lead and mentor the creative team to foster a collaborative culture.
• Provide a fresh point of view inspiring the internal team and client, prioritizing team and client needs.
• Define and implement design strategies with high visual and conceptual standards across websites, branding, UX, and content.
• Generate strategic insights and moodboards to drive creative innovation.
• Drive complex digital projects from kickoff to completion within budget and deadlines.
• Set project direction, craft guidelines, and assist with production as needed.
• Identify client decision-makers and build relationships across departments and stakeholders.
• Mentor and contribute to the design discipline to improve processes.

Skills

Design leadership

Figma mastery

User-centered design

Communication skills

Detail-oriented

Education

Bachelor’s Degree in Design or related field

Tools

Midjourney

Runway

Vizcom

Weavy

Hubspot

Job description

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

The Principal, Visual Design role requires a visionary approach, collaborating with the creative team to not only meet client needs but to establish new benchmarks for conceptual and visual design excellence. A core responsibility is to challenge the team’s thinking, pushing beyond conventional problem-solving to deliver transformative, best-in-class solutions.

The ideal candidate is a design expert combining a deep focus on users and an exceptional eye for detail with strong leadership, collaboration, and execution skills. You possess the conviction to lead when necessary and the humility to follow great ideas, regardless of their source. You are committed to meticulous detail and leveraging every challenge as an opportunity for growth.

As part of the creative leadership team, you will play a crucial role in executing the overarching creative and design strategy, ensuring the team’s activities align with and significantly contribute to the organization’s strategic short and long-term success.

WHAT YOU’LL DO:

• Closely collaborate with multidisciplinary teams of talented people.
• Lead and mentor the creative team, fostering a collaborative, optimistic, and proactive culture.
• Bring a fresh, insightful point of view that inspires both the internal team and the client, putting the team and client first.
• Define and implement successful design strategies, setting high visual and conceptual standards for all company efforts (including websites, branding, UX, and content).
• Generate strategic insights and moodboards to facilitate creative innovation.
• Drive complex digital projects from kick-off to completion, ensuring the team’s deliverables exceed client expectations and stay within budget and deadlines.
• Establish project direction, craft guidelines, and assist with production as needed.
• Identify key client decision-makers and leverage excellent interpersonal skills to grow and maintain these relationships, collaborating across all internal departments and external stakeholders to achieve desired results.
• Actively contribute to the design discipline through mentoring, conversation, and proposing ideas to elevate company operations and improve processes.

WHAT YOU BRING:

• 5+ years of proven experience in design and interactive work for leading brands, including 2+ years in a leadership role.
• Bachelor’s Degree in Design, Visual Arts, or a related field, or equivalent professional experience.
• Mastery of Figma (including components, variants, and auto layout) and familiarity with essential collaboration tools (e.g., Hubspot, Google Suite, Slack).
• Strong knowledge and experience in visual design, user-centered experience design, interaction design, and brand development. Experience developing and maintaining a robust design system.
• AI-Enhanced Production Ecosystems: Advanced capability in adopting and implementing generative AI tools (such as Midjourney, Runway, Vizcom, and Weavy) into the design pipeline to maximize asset velocity, explore vanguard concepts, and drive structural innovation.
• Design Systems for Paid Media Scale: Demonstrated expertise in bridging robust design systems with performance marketing initiatives. Responsible for architecting and optimizing scalable, modular components in Figma specifically designed for dynamic paid ads and multi-channel marketing matrices (Meta, TikTok, Google, and Pinterest).
• Demonstrated ability to provide strategic vision and creative inspiration to large, diverse teams.
• Excellent public speaking and presentation skills with the ability to clearly articulate complex information to clients and internal stakeholders.
• Highly detail-oriented, proactive, comfortable navigating complex organizations, and focused on strategic problem-solving and process efficiency.

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner‑led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner‑led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location , and organizational impact. This is based on a 40‑hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range

$96,200—$135,000 USD