Principal, UX, Search Discover

Google; New York (NY); On-site; USD 275,000 - 382,000; Full time

Job summary

Google seeks a Principal UX Lead for Discover to drive the UX strategy and execution of a proactive, hyper-personalized feed. You will partner with Product, Engineering, Data Science, and other YouTube/Shopping/Chrome/Android teams to deliver a unified experience.

You will guide a high-performing design organization, advocating modern prototyping tools and operational excellence while shaping AI-enabled feed experiences for billions of users.

Qualifications

• Bachelor's degree in Design, HCI, CS or related field.
• 15 years of experience managing, scaling, and developing UX organizations in global technology organizations.
• 7 years of experience collaborating with executive partners across Product Management, Engineering, Research, and Data Science on technology products.
• Experience leading design for consumer feeds.

Responsibilities

• Lead the design vision and execution to transform Discover into a proactive, hyper-personalized concierge experience that helps users make progress on their goals. Balance AI capabilities while centering human voices and sources.
• Develop thoughtful, user-first strategies for making Discover a more impactful experience that serves a scaled consumer base and helps existing users go deeper, moving seamlessly from inspiration to action.
• Evolve feed formats by scaling AI enabled formats, designing new engagement mechanisms, and elevating human voices and perspectives in the feed.
• Leverage experience with scaled consumer feed products to advocate for and drive best practices and design strategies for feed experiences.
• Nurture and advocate for a high-craft design organization, and innovate to deliver native app interactions.

Skills

UX leadership

Feed design

Executive collaboration

AI-native design

Education

Bachelor's degree in Design, HCI, CS or related field

Tools

AI Studio

vibe coding

Job description

Principal, UX, Search Discover

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA.

Minimum qualifications:

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, a related field, or equivalent practical experience.
• 15 years of experience managing, scaling, and developing UX organizations in global technology organizations.
• 7 years of expeirence collaborating with executive partners across Product Management, Engineering, Research, and Data Science on technology products.
• Experience leading design for consumer feeds.

Preferred qualifications:

• Experience advocating ofr AI-native design tools and rapid prototyping methods (e.g., AI Studio, vibe coding) to accelerate team exploration and design velocity.
• Strong communication and executive-influencing skills, with the ability to articulate compelling product narratives to senior leadership.
• Demonstrated success leading cross-product area initiatives, unifying personalization frameworks, and building creator/publisher value exchanges.
• Proven track record of defining product strategy for youth demographics and driving product-market fit in competitive content ecosystems.

About the job

As the Principal UX Lead for Discover, you will drive the UX strategy and execution for transforming Discover into a proactive, hyper-personalized feed. You will lead strategic design initiatives to redefine feed interactions, content formats, and AI-driven exploration experiences.

You will partner closely with executive leadership across Product Management, Engineering, Data Science, UX Research, and cross-organization partners (YouTube, Shopping, Chrome, and Android) to deliver a unified experience.

We are seeking a visionary organizational builder and craft leader who thrives in complex AI-native design spaces. You will cultivate a high-performing organization, advocating for modern prototyping tools, operational excellence, and a culture where designers can excel.

In Google Search, we're reimagining what it means to search for information – any way and anywhere. To do that, we need to solve complex engineering challenges and expand our infrastructure, while maintaining a universally accessible and useful experience that people around the world rely on. In joining the Search team, you'll have an opportunity to make an impact on billions of people globally.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $275000 - $382000 (USD) + 30% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead the design vision and execution to transform Discover into a proactive, hyper-personalized concierge experience that helps users make progress on their goals. Balance AI capabilities while centering human voices and sources.
• Develop thoughtful, user-first strategies for making Discover a more impactful experience that serves a scaled consumer base and helps existing users go deeper, moving seamlessly from inspiration to action.
• Evolve feed formats by scaling AI enabled formats, designing new engagement mechanisms, and elevating human voices and perspectives in the feed.
• Leverage experience with scaled consumer feed products to advocate for and drive best practices and design strategies for feed experiences.
• Nurture and advocate for a high-craft design organization, and innovate to deliver native app interactions.

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