Principal Technical Product Marketing Manager, AI Solutions

HP Inc.; Fort Collins (CO); On-site; USD 147,000 - 217,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies

Parental leave

Holidays

Job summary

HP Inc. is seeking a Principal Technical Product Marketing Manager to define the positioning and adoption of its AI portfolio, including HP ZGX AI Stations and Agentic AI solutions.

Responsibilities include shaping messaging, go-to-market strategy, and customer engagement across developers, data scientists, IT leaders, and executives. The role entails technical thought leadership, workshops, and strategic collaboration with product teams.

Qualifications

• 8+ years of experience in Product Marketing, Product Management, Solutions Marketing, Developer Marketing, Solutions Architecture, AI Consulting, AI Engineering, or a related technical discipline.
• Coding experience with Python, SQL, JSON, and YAML.
• Familiarity with GPU/CPU concepts, Windows and Linux environments, Docker, Git.
• Practical experience building, testing, deploying, or evaluating AI applications, copilots, agents, or ML solutions.
• Experience with open-source foundation models (Llama, Mistral, DeepSeek, Gemma, Qwen, etc.).
• Experience with AI development frameworks/tools (LangChain, LangGraph, Semantic Kernel, Hugging Face, Ollama, vLLM, OpenAI APIs).
• Expert understanding of Generative AI, Agentic AI, RAG, Multi-Agent Systems, Prompt Engineering, Model Fine-Tuning, Inference, and Deployment.
• Strong analytical and data-driven decision-making skills.
• Knowledge of modern AI development workflows and enterprise deployment patterns.
• Ability to present complex technical concepts to customers, executives, and engineers.

Responsibilities

• Define differentiated positioning, messaging for HP ZGX AI Stations and Agentic AI solutions.
• Translate complex tech into customer value for developers, IT leaders, and executives.
• Build narratives around local AI development, AI inference, and hybrid deployments.
• Develop audience-specific messaging for developers, data scientists, IT buyers, and channel partners.
• Define and execute go-to-market strategies for AI solutions and platforms.
• Collaborate with Product Management and Engineering to launch AI solutions and drive adoption.
• Create launch plans, readiness programs, and customer content to grow pipeline.
• Identify industries, use cases, buyer personas, and sales motions to accelerate penetration.
• Serve as a trusted technical advisor in AI architectures, development environments, and deployment patterns.
• Deliver technical presentations, executive briefings, workshops, demos, and architecture discussions.
• Lead customer conversations on model adoption, workflows, and agentic deployment strategies.
• Provide guidance on AI solution design, model selection, and inference optimization.
• Mentor teammates and develop technical knowledge across staff.
• Develop and deliver technical training for sales, partners, and customers.
• Act as SME on Generative AI, Agentic AI, open-source models, and enterprise deployment patterns.

Skills

Product marketing

AI concepts

Audience segmentation

Go-to-market planning

Public speaking

Python, SQL, JSON, YAML

Docker, Git

AI model deployment

Open-source models

AI frameworks/tools

Data-driven decision-making

Architectural guidance

Cross-functional leadership

Communication to executives

Education

Bachelor's degree in CS/CE/Software/Data/AI

Advanced technical degree preferred

Tools

LangChain

LangGraph

Semantic Kernel

Hugging Face

Ollama

vLLM

OpenAI APIs

Job description

Principal Technical Product Marketing Manager, AI Solutions

HP is seeking a Principal Technical Product Marketing Manager to help define, position, and accelerate adoption of its AI portfolio, including HP ZGX AI Stations and Agentic AI solutions.

Description

HP is seeking a Principal Technical Product Marketing Manager to help define, position, and accelerate adoption of its AI portfolio, including HP ZGX AI Stations and Agentic AI solutions.

What You'll Own

Product Positioning & Messaging

• Develop differentiated positioning, messaging, and value propositions for HP ZGX AI Stations, Agentic AI solutions, and related AI offerings.
• Translate complex technical capabilities into clear, compelling customer value for developers, AI practitioners, IT leaders, and executive buyers.
• Build solution narratives around local AI development, AI inference, agentic workflows, enterprise AI adoption, and hybrid AI deployments.
• Develop audience-specific messaging for developers, data scientists, IT decision makers, business leaders, and channel partners.

Go-to-Market Strategy & Execution

• Define and execute go-to-market strategies for new AI solutions, platforms, and category-defining innovations.
• Partner with Product Management and Engineering to bring AI solutions from concept through launch and broad market adoption.
• Develop launch plans, readiness programs, customer-facing content, and market activation strategies that drive pipeline growth and customer adoption.
• Identifytarget industries, use cases, buyer personas, and sales motions to accelerate market penetration.

Technical Leadership & Customer Engagement

• Serve as a trusted technical advisor to customers, partners, sales teams, and internal stakeholders on AI Stations, AI development environments, inference workloads, and Agentic AI solutions.
• Deliver compelling customer presentations, executive briefings, technical workshops, demonstrations, and architecture discussions tailored to both business and technical audiences.
• Lead customer conversations on AI architectures, open-source model adoption, AI development workflows, inference optimization, and agentic AI deployment strategies.
• Provide technical guidance and best-practice recommendations tocustomersevaluating AI solutions and deploying AI applications at scale.
• Support strategic customer engagements, proof-of-concept initiatives, benchmark reviews, and technical validation efforts.
• Partner with Product Management and Engineering teams to influence roadmap priorities based on customer and market feedback.
• Mentor junior team members and contribute to the technical development of peers through coaching, knowledge sharing, and best-practice guidance.
• Develop and deliver technical training programs for sales teams, partners, customers, and internal stakeholders to increase technical readiness and accelerate adoption.
• Act as a subject matter expert on Generative AI, Agentic AI, open-source models, inference, model serving, and enterprise AI deployment patterns.

Technical Marketing & Thought Leadership

• Create technical content including white papers, solution briefs, architecture guides, benchmark summaries, competitive analyses, customer presentations, blogs, webinars, and demos.
• Develop use cases and solution narratives demonstrating how AI Stations and Agentic AI platforms enable organizations to build, deploy, and scale AI applications and agents locally and within enterprise environments.
• Represent HP at industry events, customer briefings, webinars, workshops, partner engagements, and technical conferences.
• Establish HP's point of view on emerging AI trends, enterprise AI adoption, and agentic AI technologies.

Customer & Market Insights

• Engage directly with AI developers, data scientists, machine learning engineers, solution architects, and enterprise customers to understand market needs and technical requirements.
• Lead Voice of Customer initiatives and gather competitive intelligence to influence product strategy and roadmap priorities.
• Monitor trends across Agentic AI, AI infrastructure, foundation models, inference technologies, and enterprise AI adoption.
• Develop actionable market insights that help shape positioning, product direction, and go-to-market priorities.

Sales & Partner Enablement

• Build technical enablement assets including sales presentations, battlecards, competitive comparisons, ROI frameworks, reference architectures, demos, and solution playbooks.
• Enable sales teams, channel partners, system integrators, and alliance partners to effectively position and sell HP AI solutions.
• Support strategic customer engagements, proof-of-concept initiatives, technical evaluations, and partner programs.
• Help field teams articulate HP's differentiated value in AI development, inference, and agentic workflows.

Cross-Functional Leadership

• Partner closely with Product Management, Engineering, Business Development, Sales, and Marketing teams to ensure alignment on product strategy and go-to-market priorities.
• Influence stakeholders across a highly matrixed organization to drive execution and business outcomes.
• Act as the voice of the market while ensuring technical credibility with internal and external audiences.

Required Qualifications

• 8+ years of experience in Product Marketing, Product Management, Solutions Marketing, Developer Marketing, Solutions Architecture, AI Consulting, AI Engineering, or a related technical discipline.
• Coding experience with Python, SQL, JSON, andYAML
• Familiarity with GPU/CPU concepts, Windows and Linux environments, Docker, Git, and repeatable experiment practices.
• Practical experience building, testing, deploying, or evaluating AI applications, copilots, agents, or machine learning solutions.
• Experience working with open-source foundation models such as Llama, Mistral, DeepSeek, Gemma, Qwen, or similar technologies.
• Experience with AI development frameworks and tools such asLangChain,LangGraph, Semantic Kernel, Hugging Face,Ollama,vLLM, OpenAI APIs, or comparable platforms.
• Expert level understanding of: Generative AI Agentic AI Retrieval-Augmented Generation (RAG) Multi-Agent Systems Prompt Engineering Model Fine-Tuning and Optimization AI Inference and Model Serving Model Evaluation and Deployment AI Orchestration Frameworks
• Strong analytical and data-driven decision-making skills.
• Knowledge of modern AI development workflows, developer tools, and enterprise AI deployment patterns.
• Demonstrated ability to present complex technical concepts to customers, executives, developers, and engineering audiences.
• Experience delivering technical workshops, customer briefings, enablement sessions, or conference presentations.
• Ability toprovidearchitectural guidance and consult with customers on AI solution design, model selection, deployment strategies, and inference optimization.
• Proventrack recordlaunching and driving adoption of complex B2B technology solutions.
• Excellent verbal, written, and presentation skills across both technical and executive audiences.

Education

• Bachelor's degree in Computer Science, Computer Engineering, Software Engineering, Data Science, Artificial Intelligence, or a related technical field, or equivalent practical experience.
• Advanced technical degree preferred.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview (https://hpbenefits.ce.alight.com/) )

The pay range for this role is $147,050.00 - $216,900.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Job

Software

Schedule

Full time

Shift

No shift premium (United States of America)

Travel

25%

Relocation

Yes

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy (https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225) or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal (http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) “