Principal Tech Program Manager, Measurement, Ad Tech, and Data Science (Advertising)

Amazon Inc.; Seattle (WA); On-site; USD 177,000 - 239,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC is seeking a Principal Technical Program Manager to drive measurement parity across the advertising ecosystem. You will lead multi-team programs spanning measurement science, ad tech engineering, and data infrastructure to deliver a unified measurement experience for advertisers worldwide.

The role demands strong program leadership, cross-functional influence, and deep expertise in measurement methodologies.

Qualifications

• 7+ years working directly with engineering teams.
• 7+ years in technical product or program management.
• 5+ years of software development experience.
• Experience designing or architecting scalable systems.
• Experience managing programs across cross functional teams, coordinating release schedules.
• Experience owning/driving roadmap strategy and definition.

Responsibilities

• Define the long-term vision and multi-year roadmap for measurement parity.
• Conduct gap analyses across product, locale, supply, and interface.
• Lead multi-team programs spanning measurement science, ad tech, and data infrastructure.
• Align measurement teams with product owners and customer tool teams.
• Establish parity scorecards, dashboards, and reporting mechanisms.
• Develop deep understanding of attribution, incrementality, brand lift, reach and frequency.
• Mentor senior TPMs and improve TPM practices across the org.

Skills

Engineering collaboration

Program management

Software development

Roadmap strategy

Systems design

Cross-functional leadership

Job description

Principal Tech Program Manager, Measurement, Ad Tech, and Data Science

Job ID: 10496280 | Amazon.com Services LLC

We are seeking an experienced Principal Technical Program Manager to drive measurement product parity across Amazon Advertising's ecosystem. This role sits within the Measurement, Ad Tech, and Data Science (MADS) organization and is responsible for ensuring consistent, high-quality measurement capabilities are available across all Amazon ad products, locales, supply sources, verticals, and customer interfaces. You will define and execute the strategy to close measurement gaps, align cross-functional teams, and deliver a unified measurement experience for advertisers worldwide.

Key job responsibilities

• Measurement Parity Strategy & Vision: Define the long-term vision and own the multi-year roadmap to achieve measurement product parity across ad products (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, etc.), international locales, supply types (Store, Prime Video, FireTV, APS, etc.), verticals (CPG, Automotive, Financial Services, etc.), and customer-facing interfaces (Console, API, MCP Tools). Influence org-level investment decisions and resource allocation.
• Gap Analysis & Prioritization: Conduct systematic assessments of measurement coverage gaps across dimensions (product × locale × supply × vertical × interface), quantify business impact, and drive prioritization with product and engineering leadership.
• Cross-Functional Program Execution: Lead complex, multi-team programs spanning measurement science, ad tech engineering, data infrastructure, product management, and international expansion teams to deliver parity milestones on time. Operate as a force multiplier by establishing scalable mechanisms that outlast individual initiatives.
• Stakeholder Alignment & Influence: Serve as the central point of coordination between measurement product teams, ad product owners, and customer-facing tool teams. Drive alignment at VP and SVP levels on parity goals, trade-offs, and investment priorities. Represent the measurement parity agenda in org-level planning (OP1/OP2).
• Metrics & Reporting: Establish and maintain parity scorecards, dashboards, and reporting mechanisms that provide transparency into coverage status, progress, and blockers across all dimensions.
• Technical Depth: Develop deep understanding of measurement methodologies (attribution, incrementality, brand lift, reach & frequency), instrumentation pipelines, and data infrastructure to effectively identify dependencies, risks, and technical constraints.
• Customer Obsession: Advocate for advertiser needs by ensuring measurement capabilities are consistent regardless of how or where they engage with Amazon Advertising.
• Operational Excellence & Thought Leadership: Drive mechanisms (WBRs, program reviews, escalation paths) to maintain velocity and remove blockers across distributed teams. Raise the bar on TPM practices within the organization and mentor senior TPMs.

Basic Qualifications

• 7+ years of working directly with engineering teams experience
• 7+ years of technical product or program management experience
• 5+ years of software development experience
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience owning/driving roadmap strategy and definition

Preferred Qualifications

• 8+ years of hands-on work managing complex technology projects experience
• Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, SEATTLE - 177,000.00 - 239,400.00 USD annually

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.