Principal - Strategic Solutions & Business Development

M3USA; Maryland; Hybride; USD 101 000 - 145 000; Plein temps

Résumé du poste

M3 EU is seeking a senior commercial strategist to advance pharma marketing through technology and data, working directly with Managing Directors and senior client marketers to shape value propositions and revenue growth.

You will move Spain's pharmaceutical marketing from field tactics to digital engagement, building new service lines and go-to-market strategies while leading pilots and pilots across accounts. Fluent Spanish and professional English are required.

Qualifications

• 3–4 years in B2B commercial roles serving pharmaceutical clients.

Responsabilités

• Lead the shift from headcount to technology in pharma marketing.
• Take the vision to senior marketers and win them over with data-driven strategies.
• Turn prescribing insight into communication plans and campaigns on M3 platforms.
• Partner with M3 group MDs to shape commercial and sales approaches and drive revenue.
• Open up business beyond pharma promotion with new service lines and pilots.
• Feed the product engine by aligning client needs with product roadmaps and priorities.
• Help build the team behind growth by identifying talent needs and supporting scaling.

Connaissances

Pharma marketing

B2B sales

Consultative selling

Strategic thinking

Data-driven

English fluency

Spanish fluency

Description du poste

Working for iDoctus: We are a young company with a start-up mindset and a powerful team of highly motivated, highly skilled professionals. All of us are dedicated to make our medical apps a revolution in the digital health space, in Spain, LatAm and beyond. We have developed the leading medical app in the region, with the best app rating in the app stores, and more than 500,000 healthcare professional users across 19 countries. Our app saves real lives, and that is our main motivation. We do everything it takes to improve the everyday medical practices of our doctors.

We are also the leading digital marketing channel for the pharmaceutical industry, executing promotional and educational campaigns for more than 70 clients. We currently serve 18 out of the top 20 global pharmaceutical companies. We have a very solid team of highly talented professionals, and an experienced management team, based in our offices in Spain and Mexico. We are an agile, innovative company, and we are looking for talent to expand our capabilities, with the initiative to respond to challenges in which to make a difference.

iDoctus is part of the M3 group, the global leader in digital medical information services, with more than 6 million physicians and presence in key global markets (Japan, China, USA, UK, France, Germany…). M3 is listed on the Tokyo Stock Exchange (part of the NIKKEI 225 index) and is ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies. M3’s core lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Location: Madrid/Barcelona, Spain (Hybrid / Flexible)

Why this role

Spanish pharmaceutical marketing still runs largely on people power: more representatives, more visits, more headcount pushed at the same doctors – only more complicated. You will change that. This role puts you in front of the senior marketers who set brand strategy in Spain and asks you to rebuild how they reach physicians — using technology, data and M3’s HCP platforms instead of sheer field effort. M3 affiliates have developed a more complex and integrated service portfolio which required and in depth market knowlegde together with a developed commercial sese It is a rare combination: consulting-grade problem solving, a national market as your canvas, and a direct line to the Managing Directors who own the P&L.

The mission

Advance pharmaceutical marketing in Spain from labour-intensive, headcount-driven field tactics to modern, technology- and data-led engagement — and build the commercial engine that makes that shift pay.

What you will do

• Lead the shift from headcount to technology. Own the mission of moving Spanish pharmaceutical marketing beyond labour-intensive, boots-on-the-ground field tactics towards modern marketing powered by technology and data. You will set the argument, prove it commercially with clients, and turn it into a repeatable way of working across accounts.
• Take the vision to senior marketers and win them over. Build genuine partnerships with brand managers, business unit heads and digital leads across pharmaceutical accounts in Spain. Share the vision with senior marketers, then pitch new technology- and data-driven marketing strategies for their brands — bespoke, evidence-led and built around each brand’s commercial reality.
• Turn prescribing insight into communication plans. Develop a deep, first-hand understanding of how Spanish doctors make prescribing decisions — the moments, influences and information that actually move a choice. Translate that insight into communication plans and structured, high-impact campaigns on M3 platforms that you propose to clients yourself.
• Partner with M3 group MDs and drive revenue. Work side by side with the Managing Directors of M3 group companies to shape the commercial and sales approach and to lead new service development. You will define value propositions, package new product features into clear commercial offerings with pricing frameworks, ROI stories and positioning, and contribute directly to revenue growth across those companies.
• Open up business beyond pharma promotion. Explore and initiate new business opportunities that go beyond pharmaceutical promotion, built on M3’s Spanish physician-member asset — for example market research services, specialised medical recruitment or targeted educational initiatives. You will run the “0-to-1” work: test demand, secure pilot clients, define the go-to-market, and launch the service line.
• Feed the product engine. Drive commercial strategy and the creation of new products based on what clients need, and bring structured feedback from pharma brand leaders back into internal product development priorities so the roadmap reflects the market.
• Help build the team behind the growth. Identify talent needs and support recruitment as new business initiatives scale.

What you will bring

• Pharma ecosystem exposure. 3–4 years in B2B commercial roles serving pharmaceutical clients, with enough fluency in the commercial language of brand teams to be credible in the room from day one.
• Consultative capability over quota history. A proven track record of strategic solution provision and of creating bespoke solutions for clients. Prior sales experience is not required; the ability to structure a client’s problem, form a hypothesis and design the answer is.
• Structured problem solving. Hypothesis-driven analysis, comfort turning messy commercial questions into a clear diagnosis, and the judgement to know which insight actually matters to a brand’s numbers.
• Commercial mindset and execution. Strong ability to run client discovery andbuild value-based proposals— carrying an idea from first conversation to signed work.
• Appetite for ambiguity and for building. You are drawn to work that has no template yet, and you would rather create the first version of something than optimise the tenth.
• Languages. Native or fluent Spanish with full professional English proficiency.

Preferred

• Experience in life sciences consulting or other relevant professional services.

Why join

• A market-level mandate. Few commercial roles let you change how an entire national pharma market goes to market. This one does.
• Access that consultants rarely get. Direct partnership with M3 group Managing Directors and with senior client marketers, with no layers between your recommendation and the decision.
• Ownership from strategy to result. You design the solution, sell it, and see it land in revenue — not a deck handed to someone else to implement.
• The physician-member asset. M3’s Spanish physician community gives you something most strategy roles lack: a route to the audience your plans depend on.

Hybrid position based in Madrid or Barcelona

About M3 EU:

M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.