Principal Software Engineer

Equinix; Dallas (TX); On-site; USD 177,000 - 265,000; Full time

Benefits offered by this job

US Benefits

Vacation & Paid Holidays

Employee Assistance Program

Job summary

Equinix's Digital Innovation Office in Dallas is seeking a Principal Software Engineer - Marketing to lead and deliver complex Marketing Technology transformations, including the Lead-to-Cash cutover, consent and privacy architecture (Salesforce Privacy Center, GDPR consent withdrawal), Salesforce Data Cloud, MCAE-to-Marketing Cloud Advanced migration, and broader CRM modernization.

This is a hands‑on technical role requiring strong ownership, accountability, and the ability to drive complex,

Qualifications

• 10+ years of enterprise software engineering experience, with 8+ years on Salesforce & Marketing Tech.
• Hands-on experience with B2B marketing automation—Pardot/MCAE and/or Marketing Cloud.
• Deep Salesforce Data Cloud experience: data streams, identity resolution, profiles, segmentation, actions.
• Design and deployment of agent templates, and integration across enterprise systems.
• Strong development skills: Apex, Lightning Web Components, Flows; REST/SOAP integrations.

Responsibilities

• Lead end-to-end design, development, and support of Salesforce and marketing tech initiatives.
• Design, develop, and support solutions across Sales Cloud, Marketing Cloud, Data Cloud.
• Lead MCAE-to-Marketing Cloud migration, including automation and form handlers.
• Build and support integrations with Qualtrics, 6sense, Openprise, AEM, and more.
• Collaborate with Product, Marketing, Sales, Legal/Privacy, and Architecture teams.

Skills

Salesforce

Marketing Cloud

Pardot / MCAE

Data Cloud

Apex / LWCs

REST / SOAP APIs

Data integration

CI/CD (SFDX)

iPaaS / data orchestration

System design & architecture

Tools

Git-based deployment pipelines

Marketing automation tools

Job description

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

Who are we?

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where tech thinkers and future builders turn bold ideas into breakthrough experiences, we welcome your unique perspective. Help us challenge assumptions, uncover bias, and remove barriers—because progress starts with fresh ideas. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

Equinix's Digital Innovation Office is seeking a Principal Software Engineer - Marketing to lead and support key Marketing Technology transformation initiatives, including the Lead-to-Cash (LTC) cutover, consent and privacy architecture (Salesforce Privacy Center, Adobe AEM, GDPR consent withdrawal), Salesforce Data Cloud, MCAE-to-Marketing Cloud Advanced migration, and broader CRM modernization. This is a hands‑on technical role requiring strong ownership, accountability, and the ability to drive complex, regulated initiatives from design through implementation and support. You will operate as a senior individual contributor and technical lead — architecting solutions and building them, not just overseeing them.

Responsibilities

• Lead end-to-end design, development, and support of Salesforce and marketing technology initiatives across the Lead to Cash cutover and BAU roadmap
• Design, develop, and support solutions across Salesforce Sales Cloud, Marketing Cloud (MCAE / MCA), and Data Cloud
• Lead the Salesforce MCAE (Pardot)-to-Marketing Cloud Advanced migration, including automation flows, campaign automations, and form handlers
• Build and support integrations between Salesforce, Marketing Cloud, Data Cloud, Qualtrics, 6sense, Openprise, AEM, and other enterprise systems
• Support customer data unification, identity resolution, segmentation, and activation in Data Cloud
• Drive legacy Salesforce migration (BAU-to-LTC) and platform consolidation initiatives
• Troubleshoot complex integration, sync, data-quality, and deployment‑pipeline issues across environments
• Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions

Qualifications

• 10+ years of enterprise software engineering experience, with at least 8+ years focused on Salesforce and Marketing Technology platforms
• Expert-level hands‑on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
• Deep hands‑on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
• Proven experience designing and deploying Agentforce agents and prompt templates for customer-facing or internal use cases
• Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
• Integration experience using REST/SOAP APIs and an iPaaS or data‑orchestration platform
• Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non‑technical stakeholders

Required Certifications

• Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)
• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Platform Developer I or II

Preferred Qualifications

• Hands‑on experience with Marketing Cloud Next / Marketing Cloud Advanced (or a strong MCAE background with demonstrated ability to ramp quickly)
• Experience implementing enterprise consent and privacy architecture — Salesforce Privacy Center, contact‑point consent models, GDPR consent withdrawal, or equivalent CDP/CMP solutions
• Experience leading or contributing to a major Salesforce org migration or platform consolidation program
• Familiarity with 6sense, Openprise, or Qualtrics integrations in a B2B marketing context
• Familiarity with CI/CD for Salesforce: SFDX, Git‑based deployment pipelines, and automated testing frameworks
• CRM Analytics or Tableau experience for marketing performance reporting

Preferred Certifications

• Salesforce Certified Agentforce Specialist
• Salesforce Certified Marketing Cloud Account Engagement Consultant
• Salesforce Certified Marketing Cloud Email Specialist or Developer
• Salesforce Certified AI Associate

The targeted pay range for this position in the following location is / locations are:

Canada - Toronto Office TRO : 139,000 - 209,000 CAD / Annual

United States - Dallas Infomart Office DAI : 177,000 - 265,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full‑time position determined by role, level, and location. The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job‑related skills, experience, and relevant education and/or training. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

• US Benefits
• Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
• Canada Core Benefits
• Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members.
• Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax‑Free Savings Plan (TSFA).
• Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.

Employee Assistance Program

An Employee Assistance program is available to all employees.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an affirmative action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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This posting is a new position within our organization.