Principal, Sales Strategy and Transformation

Intuit, Inc.; Atlanta (GA); On-site; USD 212,000 - 287,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits package

Job summary

Intuit, Inc. is seeking a Principal to join the Sales Strategy & Transformation team in the United States. The role centers on designing new selling motions, building the GTM case for key opportunities, and ensuring rigorous execution with cross-functional partners.

The candidate will analyze seller productivity, craft executive-ready narratives, and drive strategic initiatives end-to-end, including AI-enabled testing and decision workflows.

Qualifications

• 5+ years of experience in sales strategy, GTM strategy, or management consulting with a significant focus on sales and go-to-market — top-tier strategy firms preferred
• Experience designing or optimizing a sales motion: seller productivity framework, coverage model, new GTM play, or selling motion build
• Track record of leading strategic initiatives end-to-end at a large, complex organization — from problem definition through landing with senior stakeholders
• Strong analytical modeling skills with the ability to distill complex data into exec-ready recommendations
• Proven ability to write and deliver high-stakes executive narratives that move leaders to action

Responsibilities

• Design and launch new sales motions from concept through execution across segments and channels
• Analyze seller productivity data and translate findings into actionable recommendations for leadership
• Build GTM strategies for high-priority opportunities with defined revenue targets and go-to-market approach
• Size and frame new market opportunities and model revenue potential
• Conduct research on market trends, customer needs, and competition to inform strategy
• Write executive memos, briefings, and narratives that accelerate leadership decisions
• Own cadence for strategic priority and executive briefing rhythms
• Partner with Finance, Sales Ops, and HR to ground recommendations in analysis
• Lead cross-functional change management for strategic initiatives
• Build and deploy AI agents, simulations, or automated workflows to accelerate testing and decision-making

Skills

Sales strategy

GTM strategy

Management consulting

Data analysis

Executive communication

AI tools

Cross-functional influence

Tools

AI agents

LLM tools

Data modeling

Job description

At Intuit, our mission is powering prosperity around the world — and our Sales team is one of the most direct paths to delivering on that promise for millions of small businesses, consumers, and self-employed customers. The Sales Strategy & Transformation team drives the growth and strategic evolution of how we sell: designing new selling motions, building the GTM case for our highest-priority market opportunities, and ensuring our most critical initiatives have the rigor, speed, and executive narrative to land. As a Principal on this team, you'll sit at the center of strategy and execution, partnering closely with Sales leadership to shape how Intuit grows.

Responsibilities

• Design and launch new sales motions from concept through execution, working across segments, channels, and cross-functional partners to bring them to life
• Analyze seller productivity data — including ramp curves, tenure, and rep deployment — and translate findings into clear, actionable recommendations for sales leadership
• Build GTM strategies for high-priority market opportunities, defining revenue targets, seller profiles, and go-to-market approach from the ground up
• Size and frame new market opportunities; define resource requirements and model revenue potential with rigor and a clear point of view
• Conduct research on market trends, customer needs, and competitive dynamics to inform and sharpen sales strategy
• Write and own executive-ready memos, briefings, and narratives that accelerate leadership decisions and drive alignment
• Own and contribute to the strategic priority cadence and executive briefing rhythm for the Sales Leadership Team
• Partner cross-functionally with Finance, Sales Operations, and HR to ground recommendations in solid, integrated analysis
• Lead change management and cross-functional coordination for the strategic initiatives you own end-to-end
• Build and deploy AI agents, simulations, or automated workflows to accelerate strategy testing, scenario modeling, and decision-making

Qualifications

• 5+ years of experience in sales strategy, GTM strategy, or management consulting with a significant focus on sales and go-to-market — management consulting background at a top-tier strategy firm strongly preferred
• Demonstrated experience designing or optimizing a sales motion: seller productivity framework, coverage model, new GTM play, or selling motion build
• Track record of leading strategic initiatives end-to-end at a large, complex organization — from problem definition through landing with senior stakeholders
• Strong analytical modeling skills with the ability to distill complex data into exec-ready recommendations with a clear, defensible point of view
• Proven ability to write and deliver high-stakes executive narratives — memos, briefings, QBR-style artifacts — that move leaders to action
• Experience influencing and aligning senior stakeholders without direct authority
• Hands-on experience building or deploying AI agents, LLM-based tools, or agentic systems to accelerate strategy work or automate decision workflows; curiosity and drive to keep learning as the AI landscape evolves
• Experience at a Fortune 500 technology or SaaS company with a multi-segment sales organization preferred
• Familiarity with seller productivity analytics — ramp curves, tenure analysis, rep deployment modeling — preferred
• Familiarity with SMB software, fintech, or accounting/tax software markets preferred

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $212,000 - $287,000