Principal Sales Engineer

Mitsubishi Electric Power Products, Inc.; Northern (KY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health coverage (90% company-paid)

401(k) with company match up to 4%

Career development

Profit sharing

Wellness programs

24/7 fitness center access

Job summary

MEPPI is seeking a Principal Sales Engineer to lead business development and sales for FACTS and HVDC solutions within the Substation Division. This remote position is based in the United States with travel of less than 50%.

You will drive strategic pursuits and develop customer relationships to modernize and secure grid reliability across North America. You will lead technical and commercial proposals, collaborate with MELCO and EPCs, and help shape pricing and contract negotiations to win

Qualifications

• Bachelor's degree in Engineering or related technical discipline.
• Minimum 10 years of sales, business development, or commercial experience in electrical equipment or transmission projects.
• Proven success closing large-scale utility or power infrastructure opportunities.

Responsibilities

• Lead business development and sales for FACTS and HVDC solutions across North America.
• Develop and execute customer-specific sales strategies and bid leadership during proposals.
• Coordinate with MELCO, EPCs, and utilities to secure strategic opportunities.
• Deliver technical and commercial leadership in bids, price strategies, and negotiations.

Skills

FACTS & HVDC

Substation design

Proposals development

Negotiation

Technical drawings

Presentation skills

Project management

CRM Salesforce

Education

Bachelor's degree in Engineering

Tools

Salesforce

MS Office

Job description

Driving Grid Innovation, Leading FACTS & HVDC Growth

Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a highly experienced Principal Sales Engineer to lead business development and sales efforts for our FACTS (Flexible AC Transmission Systems) and HVDC (High Voltage Direct Current) solutions within the Substation Division. This role serves as both a technical and commercial leader, developing customer relationships, driving strategic pursuits, and delivering innovative solutions that support the modernization and reliability of the electric grid.

This position will report to the Substation Division Product Line Manager – FACTS and HVDC and is a remote position based in the United States. Less than 50% travel required.

What You’ll Do:

Business Development & Sales Leadership

• Identify and develop new business opportunities for FACTS and HVDC solutions across North America.
• Partner with MEPPI Regional Sales Managers, Mitsubishi Electric Corporation (MELCO), manufacturers' representatives, EPCs, utilities, and consultants to secure strategic bidding opportunities.
• Develop and execute customer-specific sales strategies that position MEPPI solutions ahead of competitors.
• Build and maintain strong relationships with key utility, transmission, and EPC customers nationwide.

Technical Solution Development

• Define and develop technical and commercial solution strategies for customer opportunities.
• Create innovative approaches to complex substation and transmission challenges while maximizing MEPPI and MELCO value-added content.
• Collaborate with engineering teams, factories, and suppliers to develop tailored customer solutions.
• Provide technical leadership during bid development, proposal reviews, and customer negotiations.
• Lead preparation of budgetary and firm technical and commercial proposals in response to customer inquiries and RFQs.
• Support proposal strategy, pricing development, risk assessments, and contract negotiations.
• Assist sales teams in developing creative, competitive, and technically sound customer proposals.
• Research and implement pricing strategies that strengthen market competitiveness and profitability.

Cross-Functional Collaboration

• Support Product Line Management activities, including:
  • Product roadmapping
  • Risk reviews
  • Approval meetings
  • Strategic planning initiatives
• Act as a liaison between MEPPI, MELCO, engineering teams, and third-party suppliers to ensure solutions align with North American market requirements.

Customer Engagement & Industry Representation

• Deliver technical presentations to customers, consultants, and industry stakeholders.
• Develop customer-facing sales materials, solution briefs, and presentation tools.
• Support industry conferences, customer meetings, and business development events.
• Maintain accurate opportunity and proposal records using Salesforce and other company systems.

What You Bring:

• Education: Bachelor's degree in Engineering or related technical discipline.
• Experience:
  • Minimum 10 years of sales, business development, or commercial experience supporting electrical equipment, transmission systems, substations, or related infrastructure projects.
  • Proven success developing and closing large-scale utility, EPC, or power infrastructure opportunities.

Skills & Expertise

• Advanced knowledge of FACTS and HVDC technologies and their applications within transmission systems.
• Deep understanding of substation design, including electrical, structural, and civil engineering considerations.
• Strong technical and commercial proposal development experience.
• Advanced negotiation skills with the ability to influence customer decisions and structure winning solutions.
• Ability to read, interpret, and develop technical drawings and engineering documentation.
• Exceptional presentation, communication, and relationship-building skills.
• Strong project management abilities with the capability to manage multiple pursuits simultaneously.
• Proficiency with Microsoft Office applications and CRM platforms such as Salesforce.

Why MEPPI?

• Comprehensive Health Coverage: 90% company-paid medical, dental, and vision plans
• Retirement Plans: 401(k) with company match up to 4%
• Career Development: Professional development, technical training, and educational assistance
• Employee Perks: Profit sharing, wellness programs, and 24/7 fitness center access

Join Us

At MEPPI, you'll help shape the future of the electric grid through advanced transmission technologies that improve reliability, stability, and efficiency. As a U.S. affiliate of Mitsubishi Electric, we combine global innovation with local expertise to deliver industry-leading solutions for utilities and infrastructure providers throughout North America.

Equal Opportunity Employer
MEPPI welcomes applicants from all backgrounds and is committed to fostering an inclusive workplace.

Notice to Agencies and Search Firms
MEPPI does not accept unsolicited resumes from agencies or search firms. Any resumes submitted without a signed agreement will become the property of MEPPI.

Applicants are considered for all positions without regard to race, color, religion, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, ancestry, age, physical or mental disability or (as defined by applicable law) medical condition or genetic information, military or veteran status or any other legally protected status.

Notice to Agency and Search Firm Representatives: Mitsubishi Electric Power Products, Inc. is n ot accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Mitsubishi Electric Power Products, Inc. e mployee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Mitsubishi Electric Power Products, Inc . No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.