Principal Programmatic Marketing Manager

Mochi Health; San Francisco (CA); On-site; USD 250,000 - 275,000; Full time

Benefits offered by this job

Top‑of‑Market compensation

401(k) with match

Generous equity packages

Unlimited PTO

Life insurance

Medical, dental, and vision plans

Mochi Health Membership

Job summary

Mochi Health is seeking a Principal Programmatic Marketing Manager to expand our B2C growth through programmatic advertising. You will oversee execution, optimization, and reporting of digital campaigns across multiple platforms and collaborate with design and analytics to drive performance.

The ideal candidate has 5+ years in performance marketing, deep knowledge of DSPs/RTB, and hands-on experience across TV, online video, and DOOH, with a passion for healthcare impact and startup velocity.

Qualifications

• 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns.
• Recent hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP).
• Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels.

Responsibilities

• Expand Mochi's existing online marketing efforts via programmatic advertising.
• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, CTV, OLV, and DOOH.
• Collaborate with the marketing team on the marketing mix, integrated campaigns, and coordinated advertising strategy.
• Work with design and brand to fulfill creative asset needs.
• Partner with analytics to evaluate ongoing campaign performance and attribution.

Skills

Programmatic advertising

Digital marketing

Campaign optimization

Analytics & measurement

Cross-functional collaboration

Tools

DV360

The Trade Desk

Meta Ads

Amazon DSP

Nexxen

DMPs

Job description

Principal Programmatic Marketing Manager

Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this.

We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems.

Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today.

Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it.

$250,000 - $275,000 Full-time / Onsite (5 days/week)

About The Role

Mochi Health is seeking an experienced Principal Programmatic Marketing Manager to expand our B2C growth efforts online. You will oversee and manage the execution, optimization, and reporting of digital advertising campaigns across multiple platforms. You'll work closely with design and analytics to create and execute campaigns.

The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success in a fast-moving startup environment.

What You'll Do

• Expand Mochi's existing online marketing efforts via programmatic advertising
• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost
• Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
• Work with design and brand to fulfill creative asset needs
• Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing
• 5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look‑like audience targeting
• Fluent in media research/analytics and consumer trends
• Bias toward action and high velocity of experimentation to develop learning that improves performance
• A self-starter that is comfortable in a quickly changing startup environment

Who You Are

• 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent hands‑on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement
• Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look‑like audience targeting
• Experience designing and running incrementally tests, with working knowledge of media mix modeling (MMM) and multi‑touch attribution (MTA) solutions
• Fluent in media research/analytics and consumer trends

Life at Mochi

• Daily Meals and Espresso Bar – Breakfast, lunch, and dinner every weekday. Our on‑site barista keeps the espresso and matcha flowing all day
• Pre‑Tax Commuter Perks – Save on transit and parking through pre‑tax commuter benefits
• Top‑of‑Market Compensation – We offer competitive salaries along with generous equity packages so you can share in the success you help create
• Profitable and Rapid Growth – We're scaling fast, with financial discipline and long‑term vision. No VC constraints, just sustainable momentum and smart decisions
• High‑Impact Work – Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
• World‑Class Team – Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
• Comprehensive Benefits – 401(k) with match, generous time off, life insurance, and high‑quality medical, dental, and vision plans
• Mochi Health Membership – We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)
• Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive
• Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority
• Team Socials and Community – We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn't hurt either
• Downtown SF HQ – Our San Francisco office is just steps from BART, Muni, and great food. It's designed for deep work and casual collaboration

Workplace Policy

Mochi Health is an in‑person company based in San Francisco, CA. Our team works together in person five days a week to foster collaboration, innovation, and strong connections. We believe that face‑to‑face interaction builds a culture of excellence and allows us to deliver the best outcomes for the patients and providers we serve.

Equal Opportunity Employer

Mochi Health is an Equal Opportunity Employer. We make all employment decisions based solely on merit. We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic. We prohibit any form of discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring.