Principal Product Marketing Manager, Agentic AI

Cyara; Northern (KY); Hybrid; USD 200,000 - 220,000; Full time

Job summary

Cyara is hiring a senior product marketing leader focused on agentic AI and CX assurance. You will own positioning, messaging, launches, and competitive storytelling for Cyara’s product lines while engaging with buyers in AI deployments.

Work with Product, Sales, Demand Gen, and Customer Success to drive pipeline, craft content, and enable sellers. This IC role grows into leading a team as we scale.

Qualifications

• 10+ years in B2B SaaS and AI product marketing, with at least 2 years at senior or lead level owning a product portfolio independently.
• A track record of shipping launches that moved pipeline and bookings, with the numbers to show it.
• Writing and presentations that stand on their own; samples may be requested.
• Comfort with technical buyers and technical product teams, able to converse with an engineer and a CX executive.
• Experience selling to enterprise accounts through a sales-led motion with long cycles and multiple stakeholders.

Responsibilities

• Own positioning and messaging for Agentic CX assurance and defend it when the market moves.
• Launch go-to-market for agentic AI releases end to end: launches, enablement, content, analyst and press briefings, and post-launch measurement.
• Run buyer and market research: interviews, win/loss reviews, and analyst conversations; report back actionable insights.
• Track competitive positioning and give sellers a straight answer on Cyara's wins and gaps.
• Build sales enablement assets: pitch, discovery questions, objections, and demo narrative.
• Create content with technical weight: briefs, webinars, blogs, and conference sessions on agentic AI assurance and governance.
• Collaborate daily with Product, Sales, Demand Gen, and Customer Success; start as IC and grow into leading a team.
• Operate as a bridge between engineering and sales to ensure compelling, accurate messaging.

Skills

B2B SaaS marketing

AI product marketing

Enterprise sales

Content writing

Public speaking

Job description

As the global leader in AI-powered customer experience assurance, we help some of the world's most recognized brands deliver seamless, reliable, and engaging interactions across voice, digital, messaging, and AI-powered channels. Every year, our platform helpsoptimizehundreds of millions of customer journeys, ensuring businesses can confidently deliver exceptional experiences at scale.

As enterprises race to deploy agentic AI, the defining question is no longer whether AI can handle customer interactions,it’swhether those interactions can be trusted. Cyara is the confidence layer that answers that question, testing AI agents with AI agents to detect hallucinations,validatedecisions, and ensure compliance before failures ever reach your customers.

Joining Cyara means helping shape the future of customer experience, partnering with some of the world’s biggest brands, and working alongside passionate, talented people who are committed to making every customer interaction better.

The Role

Cyara is the assurance layer that makes enterprise AI investment defensible. Our customers are deploying AI agents into contact centers that handle millions of conversations, and they need proof those agents behave the way they promised the board they would. AI Trust and the Cyara Agentic Platform are how they get it.

You own the marketing for a specific set of product lines. That means the positioning, the messaging that sales actually uses, the launches, and the competitive story. You will spend your time with buyers who are three months into an AI deployment and cannot tell whether it is working, and you will turn what they tell you into the market's clearest explanation of why agentic AI needs assurance.

What you will own

• Positioning and messaging for Agentic CX assurance. Write the narrative, defend it in front of sales and product, and update it when the market moves.
• Launches Own go-to-market for agentic AI releases end to end: launch tiering, enablement, content, analyst and press briefings, and post-launch measurement against pipeline targets.
• Buyer and market research. Run customer interviews, win/loss reviews, and analyst conversations. Bring back what buyers say, not what we wish they said.
• Competitive positioning. Track the vendors showing up in our deals — pure-play AI evaluation tools, CCaaS-native testing, and manual QA teams — and give sellers a straight answer on where Cyara wins and where it does not.
• Sales enablement. Build the pitch, the discovery questions, the objection handling, and the demo narrative. Sit in on calls and fix what is not landing.
• Content that carries technical weight. Solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX.
• Cross-functional partnership. Work daily with Product, Sales, Demand Gen, and Customer Success. Product marketing at Cyara is the connective tissue between what engineering builds and what a seller says on a call.
• This will be an individual contributor (IC) role to start with and grow into leading a team as we scale.

What we are looking for

Required

• 10+ years in B2B SaaS and AI product marketing, with at least 2 years at senior or lead level owning a product portfolio independently.
• A track record of shipping launches that moved pipeline and bookings, with the numbers to show it.
• Writing and presentations that stands on its own. Concise, specific, no filler. We will ask for samples and we will read them closely.
• Comfort with technical buyers and technical product teams. You can hold a conversation with an engineer and a CX executive in the same hour.
• Experience selling to enterprise accounts through a sales-led motion with long cycles and multiple stakeholders.

Bonus, and it counts for a lot

• Direct experience marketing agentic AI, LLM-based applications, AI evaluation, or AI governance products. You should be able to explain non-determinism, hallucination risk, agent orchestration, and evaluation methodology to a CIO without a script.
• CX or contact center background — IVR, CCaaS, conversational AI, NLU, or contact center operations.
• Experience in QA, testing, observability, or monitoring categories.
• Analyst relations experience with Gartner, Forrester, or Everest Group.

$200,000 - $220,000 a year

This range indicates OTE. Individual pay is determined by skills, qualifications, experience, and location.

Why you should join us

Looking for a place where your ideas matter, your growth is accelerated, and your work creates real impact? Welcome to Cyara.

We're building the assurance layer that gives enterprises the confidence to deploy agentic AI at scale with a global team that values curiosity, collaboration, and continuous learning. Whether you're launching new ideas, solving complex problems, or learning from talented colleagues across the world, you'll be surrounded by people who challenge and support you to do your best work.

At Cyara, inclusivity isn't a buzzword, it's part of who we are. We foster a culture where everyone feels seen, heard, and empowered to contribute. Pair that with competitive pay, comprehensive benefits, flexible work options, recognition programs, and a strong focus on employee well-being, and you've got a workplace designed for both success and fulfilment.

Big opportunities. Real impact. Amazing people. That's the Cyara experience.

Cyara’s Diversity, Equity, Inclusive and Belonging Statement

At Cyara, we are dedicated to fostering a workplace that embodies equal opportunity and champions diversity, equity, inclusion, and belonging (DEIB). We strive to cultivate an environment where every individual feels valued, respected, and empowered to bring their whole selves to work, contributing unique perspectives and talents. Our commitment includes continuously evaluating and enhancing our policies, practices, and culture to align with our DEIB principles. We ensure a discrimination‑free environment where individuals are evaluated solely on their merits and abilities, regardless of legally protected statuses such as sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, or medical condition. By celebrating our differences and championing inclusivity, we enrich our organization, make more thoughtful decisions, and drive collective success.

Cyara’s Values Statement

At Cyara, our values shape everything we do. We're passionate about Delivering Excellence by putting the customer first, collaborating globally, and always striving to improve. We take smart risks and Innovate Boldly, setting new standards and learning from every experience. Integrity First is our cornerstone, we value humility, authenticity, and respect for diversity, building trust in all we do. WeEmbrace Curiosity by empowering you to experiment, learn, and grow in a dynamic environment. At Cyara, our values drive us forward, shaping a culture where innovation and excellence thrive.