Principal Product Marketing Manager

Adobe; San Francisco (CA); On-site; USD 180,000 - 261,000; Full time

Job summary

Adobe is seeking a seasoned Product Marketer for the Acrobat team. You will identify opportunities for expansion, craft growth strategies, and partner with Product, Marketing, Sales, Finance, and Analytics to drive adoption and value.

You will lead messaging, support pricing strategies, and translate insights into actionable campaigns, leveraging data-driven approaches and strong cross-functional collaboration across a global organization.

Qualifications

• BS/BA with 10+ years of marketing experience.
• MBA or equivalent experience preferred.
• Product Marketing knowledge with consumer and/or small business.
• Analytical, proficient in dashboards and market research.
• Applies insights to advise decisions and strategic direction.
• Strong cross‑functional leadership across teams.
• Global cultural sensitivity and experience with international teams.
• Outstanding communication skills and program management.

Responsibilities

• Drive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approach.
• Work closely with Product teams to identify and nurture new products and features.
• Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software.
• Partner across Marketing, Sales, Finance, Product, and Analytics teams to define strategic priorities.
• Translate strategies into marketing initiatives with key cross-functional marketing teams.
• Be a steward of the business, understanding financial impact, growth levers, and dashboard metrics.
• Collaborate with research and insights teams to understand business trends and develop insights for growth.
• Understand pricing strategies, freemium models, lineup, and promotion pricing.

Skills

Marketing strategy

Cross-functional leadership

Data-driven

Marketing analytics

Communication skills

Product marketing

Education

BS/BA in Marketing or related field

MBA (preferred)

Job description

The Opportunity

As a Product Marketer on the Adobe Acrobat team, you will help identify key opportunities for our product platform. You will focus on discovering new segments and areas for expansion. You will be passionate about crafting strategies that drive outstanding business growth! As an experienced marketer, you have a deep appreciation for the customer, are data-driven, and proficient in marketing frameworks, channels, and tactics. You are a marketing generalist, skilled in different areas of marketing and can adapt to various key initiatives and strategic priorities. You have strong cultural awareness and excel at establishing relationships and credibility across diverse teams. You understand software as a service, AI, and subscription models and are a self-starter with strong initiative.

Responsibilities

• Drive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approach
• Work closely with Product teams to identify and nurture new products and features
• Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software
• Partner across Marketing, Sales, Finance, Product, and Analytics teams to define strategic priorities
• Translate strategies into marketing initiatives with key cross-functional marketing teams
• Be a steward of the business, understanding financial impact, growth levers, and dashboard metrics
• Collaborate with research and insights teams to understand business trends and develop insights that translate into meaningful recommendations for growth
• Understand pricing strategies, freemium models, lineup, and promotion pricing

Requirements

• BS/BA with 10+ years of marketing experience; technology company and SaaS experience preferred
• MBA or equivalent experience is preferred
• Product Marketing knowledge and background with consumer and/or small business preferred
• Analytical, proficient in dashboards and market research
• Applies and interprets insights to advise decisions and strategic direction
• Demonstrates test & learn, and growth mentality
• Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities
• Global cultural sensitivity and experience working with international teams
• Strong experience leading cross‑functional multidisciplinary teams to drive high‑impact business initiatives; highly collaborative work style
• Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
• Outstanding analytical, verbal, and written communication skills
• Excellent program management skills

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.

Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

The U.S. pay range for this position is $145,400 - $261,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150.

For sales roles, starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State-Specific Notices

California: Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Accessibility and Accommodations

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].