Principal Product Manager, uAds

Unity Technologies; New York (NY); On-site; USD 180,000 - 269,000; Full time

Benefits offered by this job

Health insurance

Stock options

Generous vacation and personal days

Retirement plans

Parental leave

Job summary

Unity Technologies in New York seeks an experienced Product Manager to drive the core components of the Unity Ads product within Grow. You will own the strategic vision for ad quality, privacy, and programmatic capabilities, ensuring robust integration across SDKs and platform while turning regulatory changes into growth opportunities.

You will collaborate with engineering, data science, and leadership to shape the roadmap, size opportunities, and lead early-stage prototyping for future growth

Qualifications

• Experience as a product manager in AdTech
• Knowledge of privacy and identity in ads
• Understanding of ad quality, moderation, and policy
• Familiarity with programmatic/exchange technologies
• Strong communication across technical and non-technical audiences

Responsibilities

• Collaborate with leadership to craft and communicate long-term vision across ad quality, privacy, trust & safety, exchange, and programmatic initiatives.
• Own the product roadmap and drive alignment across teams to deliver business impact and customer value.
• Define and prioritize key initiatives with Engineering and Data Science teams for scalable execution.
• Lead ad quality strategy including moderation, policy enforcement, and fraud prevention.
• Ensure deep integration of ad quality across Unity SDKs and the platform.
• Drive a proactive privacy strategy to turn regulations into growth opportunities.
• Analyze market trends, customer needs, and competitive landscapes to inform investments and roadmaps.
• Collaborate with Data Platform to improve models, reporting, and workflows.
• Explore opportunities with partnerships for new supply channels and formats (e.g., CTV, commerce).
• Prototype, size opportunities, and provide strategic recommendations for future growth.
• Monitor ad network health, identify risks and proactive strategies.

Skills

AdTech product mgmt

Privacy/identity

Ad quality

Creative moderation

Programmatic/exchange tech

Job description

The opportunity
We are looking for an experienced Product Manager to work in our Unity Ads Product team within the Grow division. In this role, you will be responsible for the core components that drive our network’s ads business. This role will be tasked with providing expertise on existing and planned initiatives that will grow the ads business. These include owning the strategic vision for our ad quality product — making it more robust, scalable, and deeply integrated across our SDKs and platform — driving a proactive privacy strategy that turns the evolving regulatory landscape into a growth opportunity, leading trust and safety efforts including creative moderation and ad policy, strengthening our exchange and programmatic capabilities, and identifying innovation opportunities across new supply channels, ad formats, and adjacent business areas.

What you’ll be doing

• Collaborate with product leadership to craft and articulate the long-term vision and strategy across ad quality, privacy, trust & safety, the exchange, and programmatic, driving alignment across teams and stakeholders. Own and shape the product roadmap, ensuring it delivers business impact and customer value.
• Partner closely with Staff and Senior Product Managers, Engineering, and Data Science teams to define and prioritize key initiatives - leverage expertise to guide teams through complex decisions and drive execution at scale.
• Own the strategy for our ad quality product, driving improvements that ensure publisher trust — including creative moderation, ad policy enforcement, and fraud prevention.
• Lead efforts to make ad quality more accessible and scalable for all publishers, and ensure it is deeply integrated across our SDK and broader platform.
• Lead a proactive privacy strategy that goes beyond compliance - evaluate the evolving global regulatory landscape — including emerging legislation, case law, and enforcement trends — to identify areas where Unity can turn privacy into a growth lever for the business.
• Lead evaluations of market trends, customer needs, and competitive landscapes - size future opportunities, perform in-depth analysis, and provide recommendations that influence both strategic investments and roadmap prioritization.
• Collaborate with the Data Platform team to identify opportunities for improving our models, reporting, and workflows, ensure data infrastructure and insights are accurate, comprehensive, and drive meaningful outcomes.
• Partner with strategic partnerships and engineering teams to evaluate and pursue emerging opportunities — including new supply channels (e.g., CTV), commerce initiatives, non-gaming demand, and brand advertising.
• Lead early-stage prototyping, opportunity sizing, and strategic recommendations that give the business optionality for future growth.
• Continuously assess the health and performance of the ad network, tracking market trends and adapting to shifts. Identify risks, opportunities, and proactive strategies to navigate changes effectively.

What we’re looking for

• Previous experience working as a product manager in AdTech
• Experience across multiple of the following: privacy/identity, ad quality, creative moderation, ad policy, programmatic/exchange technology
• Deep understanding of the sell-side (publisher) ads ecosystem; buy-side/advertiser experience is a strong plus
• Track record of building products zero-to-one as well as scaling and maintaining established products at scale
• Strong leadership and execution skills paired with exceptional communication across technical and non-technical audiences
• Strong analytical and technical knowledge - capable of understanding complex systems and working with technical colleagues
• Curiosity and initiative around leveraging AI in product development workflows

You might also have

• Hands‑on SQL experience
• Experience with exchange technology, supply‑side platforms, or programmatic infrastructure
• Familiarity with the evolving global privacy and data regulation landscape
• Experience evaluating or launching new ad channels or formats (e.g., CTV, commerce, emerging supply)
• Demand expertise and how data production can influence our value to advertisers

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well‑being and work‑life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family‑care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity
Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

*Note: This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Gross pay salary

$179,500—$269,300 USD