Principal Product Manager, Identity & Trust

Big Internet Seller Services Inc; United States; Remote; USD 179,000 - 262,000; Full time

Benefits offered by this job

Health insurance

Paid parental leave

401(k) matching

Mental Wellness Program

Generous PTO

Equipment reimbursement

Life360 Platinum Membership

Job summary

Life360 is seeking a seasoned Principal Product Manager, Identity & Trust to own the end-to-end identity strategy for sign-in, authentication, and account recovery at global scale.

You will define metrics, drive cross-functional collaboration across Security, Engineering, Legal, Privacy, and Customer Care, and shape the future of user trust for 180+ countries while supporting a remote-first workforce.

Qualifications

• 10+ years of product management experience.
• Experience owning consumer identity, authentication, account security, or trust products at scale.
• Strong cybersecurity depth: threat modeling, account takeover, fraud and abuse, MFA, passkeys, WebAuthn, OAuth/OIDC, session management.
• Empathy for members handling teen and family accounts and privacy obligations.

Responsibilities

• Own the vision, strategy, and roadmap for AuthN and AuthZ across Life360.
• Design recovery and account management that balances security with user experience.
• Partner with Security to defend against account takeover, credential stuffing, phishing, and SIM-swap.
• Lead passkeys, passwordless, and phishing-resistant authentication roadmaps.
• Design identity for 180+ countries with localization and regulatory compliance.
• Unify identity decisions with Growth, Subscriptions, Partnerships, and Customer Care.

Skills

Identity & Trust

AuthN/AuthZ

Threat modeling

Cross-functional leadership

Product leadership

Job description

Principal Product Manager, Identity & Trust

Life360

Principal Product Manager, Identity & Trust

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com .

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

The Services/Identity team in Foundations owns the systems that decide who our members are and whether they can get in: account creation, sign-in, session management, and recovery for families across more than 180 countries. You'll work hand in hand with Security, Engineering, Data, Customer Care, Legal/Privacy, and our Growth/Onboarding teams to ensure members can access Life360 easily and worry free while protecting those systems from an increasingly sophisticated threat landscape.

About the Job

Every Life360 moment starts with a sign-in. A parent opens the app to check on a teen's first drive. A grown child makes sure their aging parent arrives home safely. A family shares their live location to coordinate with neighbors on a trip. If the wrong person gets into an account, or a loved one gets locked out, we've created a trust-breaking moment. Identity is the front door to our members' most sensitive data, and it has to be effortless and secure. We are looking for a seasoned product leader with a strong point of view on how to make that true at global scale.

In this role, you'll own and execute the strategy for how Life360 determines who our members are and keeps them safe: identity, authentication, account sign-in, and account recovery. You'll own the problem end to end, from the sign-in experiences members see to the identity services, risk signals, and data models behind them. You'll set the bar for what a world-class consumer identity experience looks like, define the metrics that prove it, and drive alignment across engineering, security, privacy, customer care, and leadership. This isn't a support role. You're a force multiplier for every team that depends on identity, working directly with Foundations and Enterprise leadership to build the practices, systems, and knowledge that keep our members' accounts safe.

The US-based salary range for this position is $178,500 to $261,500. We take into consideration an individual's background, job-related knowledge, skills, and experience in determining final salary. Base pay may also vary based on geographic location, with US work locations falling into one of three geographic tiers.

Total compensation is inclusive of equity compensation in the form of Restricted Stock Units (RSUs), as well as a comprehensive benefits package, including medical, dental, vision, financial, and other benefits.

What You’ll Do

• Own the front door. Define the vision, strategy, and roadmap for AuthN and AuthZ at Life360, along with the systems that power registration, member access, session management, credential lifecycle, and CIAM integration, across mobile, web, partner integrations, and agentic connectors, spanning both the member experience and the services behind it.
• Make recovery safe and humane. Design account management and recovery that gets legitimate members back in quickly, without handing keys to an attacker. Balance friction against trust, and treat recovery as a security surface, not just a customer support flow.
• Stay ahead of attackers. Partner with Security on Enterprise Tech to anticipate account takeover, credential stuffing, phishing, SIM-swap, and social engineering of our support channels, and build layered defenses before they show up in the data.
• Move beyond passwords. Lead our roadmap for passkeys, passwordless and phishing-resistant authentication, step-up and risk-based authentication, and device-bound sessions, and drive adoption without breaking the experience for members on older devices or in lower-connectivity markets.
• Build for the whole world. Design identity for 180+ countries: phone-number-first behaviors, SMS and OTP deliverability and cost, regional carrier and device realities, localization, and regional regulatory requirements.
• Earn trust with families. Handle the identity questions unique to a family product: teen and minor accounts, age assurance, parental consent, circle membership, and who is allowed to see what, in line with privacy and compliance obligations such as COPPA and GDPR.
• Set the standard. Define company-wide identity and trust KPIs (account takeover rate, sign-in success, recovery success, time to recover, false positive rate, support contacts per account issue, passkey adoption) that let product and engineering move fast without second-guessing the foundation.
• Make the invisible visible. Drive the telemetry, fraud signals, and detection approach so teams can see abuse, friction, and drop-off across the entire identity journey.
• Translate security into decisions. Turn threat models, incident learnings, and identity data into sharp narratives for executives: where we're exposed, what it costs us, and where to place the bets now.
• Unify the ecosystem. Partner with teams across the company, including growth, subscriptions, partnerships, and Customer Care, so identity decisions serve every product and integration that depends on them.

What We’re Looking For

• 10+ years of product management experience, including significant time at a principal or staff level with cross-functional scope
• Deep, hands-on experience owning consumer identity, authentication, account security, or trust products at scale, ideally for a global consumer app with tens or hundreds of millions of users
• Strong cybersecurity depth: you can talk fluently about threat modeling, account takeover, fraud and abuse, MFA, passkeys/FIDO2/WebAuthn, OAuth/OIDC, session management, and credential security, and you hold your own with security engineers and the CISO's team
• Real empathy for members: you know that a locked-out parent or a worried teenager is on the other end of every flow you design
• Full-stack product ownership: comfort with backend identity services and APIs, and equal care for the mobile and web experience, including login, onboarding, and recovery UX
• Global mindset: experience launching and operating identity flows across many countries, regulatory regimes, languages, and device and carrier environments
• Working knowledge of privacy, compliance, and standards that shape identity (e.g., NIST 800-63, GDPR, CCPA, COPPA); experience with minors' accounts or age assurance is a plus
• Experience driving alignment across large, matrixed organizations, including Engineering, Security, Legal, Privacy, and Customer Support
• Strong analytical instincts; you use quantitative data and qualitative signal to define what good looks like, run experiments, and hold the bar there
• Excellent written and verbal communication; you distill complex security and technical realities into clear business priorities for diverse audiences
• High ownership and bias for action; you identify the problem and mobilize the right people rather than waiting to be asked
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.