Principal Product Manager, Growth

Intuit Inc.; San Francisco (CA); On-site; USD 243,000 - 329,000; Full time

Job summary

Intuit Inc. in San Francisco is seeking a Principal Product Manager on Product Growth to own strategy and outcomes across the customer lifecycle. You will set direction across product areas, rally cross‑functional teams, and lead an AI‑first growth agenda with a clear North Star and measurable KPIs.

This is a high‑visibility role that shapes how we acquire, activate, engage, monetize, and retain users, aligning teams behind a strong growth hypothesis and durable capabilities.

Qualifications

• 10+ years of product management experience in growth or SaaS environments.
• Track record of owning strategy and delivering measurable outcomes across acquisition, activation, engagement, or retention.
• Deep expertise in experimentation and A/B testing with funnel analytics.

Responsibilities

• Own growth strategy and roadmap for a major product area with measurable business outcomes.
• Directly accountable for revenue, activation, engagement, conversion, and retention with clear KPIs.
• Drive an AI‑first product strategy and end‑to‑end customer journeys centered on AI.

Skills

Product management

Growth / growth hacking

Experimentation / A/B testing

AI/ML in product growth

Data-driven decision making

Cross-functional leadership

Communication / storytelling

Job description

• Join a world-class growth team building the future of how small businesses discover, adopt, and grow with QuickBooks. As a Principal PM on Product Growth, you'll own strategy and outcomes for one of our biggest company bets — spanning acquisition, activation, engagement, monetization, and retention across the customer lifecycle.
• You'll set direction across multiple product areas, define where we play and how we win, and rally engineering, design, data science, and marketing behind a clear, data-backed point of view. This is an offering-level role for someone who thinks in experiments, funnels, and durable capabilities, not one-off features.
• Growth priorities shift as we learn, so this role is built to flex. You may anchor on top bets like Mid-Market growth or scaling our freemium front door, with scope evolving as the business and your strengths dictate.

Responsibilities

• Own the growth strategy and roadmap for a major product area, connecting near‑term experimentation to durable business outcomes across the customer lifecycle.
• Directly accountable for business results — incremental revenue, active use, conversion, and retention — with clear North Star and operational KPIs.
• Drive an AI‑first product strategy, reimagining end‑to‑end customer journeys with AI at the center rather than optimizing features in isolation.
• Set the bar for a high‑velocity experimentation culture, from discovery and hypothesis generation through A/B testing on the highest‑leverage surfaces.
• Influence senior leadership and cross‑functional partners with compelling, data‑backed narratives; align teams on target customers and the strategy to win them.
• Coach and raise the craft of PMs and partners around you, and help shape the team's identity and operating model as we scale the growth muscle.
• Partner deeply with engineering, design, data science, and growth marketing to ship scalable, high‑quality solutions.

Qualifications

• 10+ years of product management experience, with a strong focus on product‑led growth, funnel optimization, or growth in a B2B or SaaS environment.
• Track record of owning offering‑or segment‑level strategy and delivering measurable business outcomes across acquisition, activation, engagement, or retention.
• Deep expertise in experimentation and A/B testing, with fluency in behavioral data, funnel analytics, and how customers actually use a product.
• Experience applying AI/ML — personalization, predictive engagement, and AI‑accelerated discovery and delivery — within a product growth context.
• Excellent communication and influence skills; you can rally senior executives and cross‑functional partners around a clear strategy and a strong point of view.
• Comfort with ambiguity and early‑stage org building; you've helped stand up or scale a growth function, and you coach others to a higher bar.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
San Francisco $243,000 - $328,500