Principal Product Manager, Financial Services Solutions

LiveRamp; Buffalo (NY); On-site; USD 160,000 - 235,000; Full time

Job summary

LiveRamp is seeking an experienced product leader to own the Financial Services vertical across Consumer Intelligence, Planning & Activation, and Measurement & Optimization. You will drive reference data models, activation paths, and governance-ready configurations for banks, card networks, and fintechs.

You will partner with cross-functional teams to package offerings, define success metrics, and launch FinServ packages within 12 months, embracing AI-enabled workflows while ensuring regulatory

Qualifications

• 8+ years in product management or technical product strategy.
• 3+ years building data/analytics/fintech products for banks, card networks, processors, or fintechs.
• Understands FinServ data structures: transaction/card data, taxonomies.
• Understands privacy, security, governance, regulatory considerations (GLBA, model governance).
• Took a 0-to-1 product/vertical solution from definition through launch and first paying customers, incl. pricing/packaging.
• Led enterprise discovery, converting ambiguous demand into scoped roadmaps with measurable outcomes.

Responsibilities

• Own the Financial Services vertical product strategy across three solution areas.
• Drive deployments across archetypes (FIs as marketers, media networks, and non-advertising use cases).
• Define Consumer Intelligence and audience taxonomy, identity resolution, journey modeling.
• Translate regulated-industry requirements into product requirements and activation paths.
• Lead customer discovery with banks, card networks, processors, insurers to validate use cases.
• Partner with Commercial, Sales, GTM, Engineering, Design, Legal and Privacy to package offerings and pricing.
• Establish success metrics and launch FinServ packages within 12 months.
• Shape AI-driven workflows and governance considerations across the product roadmap.
• Guide solutions from strategy through delivery, enablement and adoption.

Skills

Product management

Technical product strategy

Enterprise discovery

Stakeholder communication

Pricing & packaging

Education

Bachelor's degree or equivalent

Job description

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.

You Will

• Own the Financial Services vertical product strategy across LiveRamp’s three solution areas: Consumer Intelligence, Planning & Activation, and Measurement & Optimization; delivering reference data models, outcome recipes, playbooks for banks, card networks, and financial institutions supporting solutions without bespoke builds.
• Drive deployments across three archetypes: FIs as marketers, as media networks (card-linked offers, brand collabs), and non-advertising use cases (fraud/risk, KYC/AML, cross-LOB collaboration).
• Define Consumer Intelligence: audience segmentation, merchant/category taxonomies, identity resolution, journey modeling for transaction and card data.
• Extend Planning & Activation: translate regulated-industry requirements (permissioning, governance, compliance, TPRM) into product requirements, clean-room configs, activation paths.
• Lead customer discovery with banks, card networks, processors, insurers to validate use cases across identity, activation, measurement, risk/compliance.
• Partner with Commercial, Sales, GTM, Engineering, Design, Data Science, Legal, Privacy, Security, CS to package offerings; insights packages, brand-collab motions, activation paths, pricing, delivery.
• Establish success metrics across all three solution areas; launch first FinServ packages and support FMN brand collaborations within 12 months.
• Shape the FinServ agentic roadmap extending AI workflows to transaction data with governance bank risk/compliance teams accept.
• Guide solutions from strategy through delivery, launch, enablement, adoption against company objectives.

Your Team Will

You will join LiveRamp’s Industry Solutions Product Management organization, reporting to the Sr Director of Industry Solutions Product Management. Work alongside Solution PMs, architects, TPMs, engineers, and data scientists building Consumer Intelligence, Planning & Activation, and Measurement & Optimization for financial institutions.

The FinServ team helps FIs (as marketers, media networks, or non-advertising use cases) use data responsibly to improve customer experience, marketing, measurement, and collaboration, solving for fragmented transaction data, taxonomies, identity resolution, privacy, permissioning, governance, and model risk.

You’ll turn customer and market needs into scalable solutions, build repeatable deployment patterns, and help customers realize value across all three solution areas.

About You

• 8+ years in product management, technical product strategy, or product solutions. Hands-on experience delivering value to the customer.
• 3+ years building data, analytics, media, or tech products for banks, card networks, processors, or fintechs.
• Understands FinServ data structures: transaction/card data, merchant category taxonomies, audience construction.
• Understands privacy, security, governance, regulatory considerations (GLBA, model governance, compliance review, TPRM).
• Took a 0-to-1 product/vertical solution from definition through launch and first paying customers, incl. pricing/packaging.
• Led enterprise discovery, converting ambiguous demand into scoped, sequenced roadmaps with clear success measures.
• Defines product vision, prioritizes, connects strategy to measurable outcomes.
• Partners effectively across engineering, design, data science, legal, privacy, security, sales, marketing, commercial, CS.
• Communicates complex technical, commercial, and regulatory topics to technical and executive audiences.
• Uses qualitative/quantitative inputs — research, market intelligence, product data — to drive decisions.
• Bachelor's degree or equivalent experience.

Preferred Skills

• Direct experience with commerce media, retail media networks, card-linked offers, merchant-funded rewards programs, or card-network media businesses.
• Identity resolution, cloud data platforms, APIs, data governance, or privacy-enhancing tech.
• Building FinServ products for banks, issuers, lenders, insurers, wealth management, processors, fintechs.
• AI/agentic product development: LLM workflows, context engineering, proactive recommendations, human-in-the-loop.
• Using experimentation and analytics to improve product adoption.
• Relationships or operating experience inside a major issuer, card network, processor, or FinServ media business.
• B2B SaaS, data, or enterprise platform experience.
• Fraud, risk, KYC/AML, or other non-marketing use cases, incl. cross-LOB sharing under GLBA.
• Spans multiple solution areas within a data, media, or martech platform.

The approximate annual base compensation range is $159,500 to $234,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

We use automated decision systems (ADS) as part of our recruitment and hiring process. If you require an accommodation or believe that the use of an ADS may create a barrier to your application or participation in the hiring process due to a disability or other protected characteristic, please let us know. We are committed to providing reasonable accommodations and ensuring an equitable hiring experience for all candidates.