Principal Product Manager - Customer Data Platform

GEICO; San Jose (CA); Hybrid; USD 140,000 - 230,000; Full time

Job summary

GEICO is seeking a Principal Product Manager to own the Customer Data Platform (CDP) roadmap, collaborating with product, analytics, engineering, and business leaders. You will drive data-driven decisions, identify data sources, and evolve identity resolution models to enable business use cases across sales, claims, servicing, marketing, and fraud prevention.

This hybrid role requires on-site presence 2-3 days a week at Palo Alto, CA; Seattle, WA; Bethesda, MD; or Dallas, TX.

Qualifications

• Bachelor's degree in Computer Science or equivalent with 7+ years in product management and 4+ years CDP exposure.
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proven ability to lead cross-functional teams and deliver iteratively.
• Experience with CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service products.

Responsibilities

• Collaborate with Product Management, Analytics, Engineering, and Business Leaders to drive scalable data solutions.
• Lead 1-2 scrum teams to deliver CDP initiatives and align on mission.
• Develop the CDP implementation strategy aligned with product and customer success goals.
• Identify new data sources and onboard them to the CDP.
• Evolve identity resolution models (deterministic and probabilistic).
• Define and analyze success metrics and manage strategic projects.

Skills

Product Management

CDP experience

Stakeholder comms

Cross-functional leadership

Analytical skills

Writing skills

Data-driven

Education

Bachelor's degree in Computer Science or equivalent

Tools

Graph

Cassandra

Iceberg (ADLS)

Snowflake

Kafka

Flink

ElasticSearch

Rosette Name Indexer

GraphQL

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most.

We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO, subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, Channels, and build a world class experience powered by technology.

As part of this once in a life-time opportunity to build and make a real impact in insurance marketplace, we are looking for accomplished, customer obsessed and results-oriented Principal Product Managers to build and drive our Customer Data Platform (CDP) roadmap reporting to the Senior Director of CDP & Identity. The CDP will enable a single view of our customers combining multiple data sources to enable operational and analytical use cases for sales, claims, servicing, marketing, fraud prevention etc. Our vision is to evolve the CDP into the ultimate data experience for product-led growth and business professionals who aren't comfortable with code. Do I use the first_name or the firstName attribute? When and why does the quote_start event fire? Are these 2 customers with similar attributes the same person? These questions stop most users in their tracks. We need you to unblock them! This role is perfect if you enjoy getting into the weeds with customers, designers, and engineers as much as you enjoy building alignment with senior leadership. Both are critical for success. Embarking on our mission to redefine customer engagement, the CDP is a key player. With strong executive support for data-driven initiatives, our vision emphasizes providing the right data at the right time, accelerating the journey to becoming a data-driven organization. At GEICO, you'll play a pivotal role in shaping the CDP's future. Our core values of collaboration and innovation guide us in delivering best-in-class solutions that delight our customers. Join us on this exciting journey, where your contributions will make a lasting impact. This position requires an expert who plans on leading the revolution in customer experiences through our cutting-edge CDP. If you want to be part of shaping the landscape for GEICO to thrive in an ever-evolving environment with the power of data, we are looking for you!

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations: Palo Alto, CA; Seattle, WA; Bethesda, MD; Dallas, TX.

Job Responsibilities

• Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs
• Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams.
• Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals.
• Identify new data sources and onboard existing data sources to the CDP
• Evolve our identity resolution models (deterministic and probabilistic)
• Build and run queries to answer questions and build segment and build solutions for users of CDP to be able to self-serve
• Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team.
• Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities.
• Help build the product roadmap, define user stories, and drive trade-off decisions.
• Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively.
• Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results.
• Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions.
• Present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups.
• Own the product end-to-end by developing business models, defining and analyzing success metrics, and managing strategic projects.
• Champion and educate product managers and lines of businesses on what the GEICO CDP can do for their business
• Lead the CDP Squad in achieving strategic outcomes with solutions that are Valuable (our customers choose to use), Viable (the solution works within the constraints of the business), Usable (our customers can figure out how to use) and Feasible (our engineers have the skills and technology to implement)

Basic Qualifications

• Bachelor's degree in Computer Science or equivalent and related experience with 7+ years of proven experience as a Product Manager, with 4+ years in managing Customer Data Platforms
• Technologies for CDP PMs to be familiar with Graph and Cassandra, ADLS especially Iceberg, Snowflake, Kafka, Flink, ElasticSearch and Rosette Name Indexer or equivalent for Identity Resolution, GraphQL
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proven ability to lead cross-functional teams and deliver results in an iterative development environment.
• 4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service product
• Alignment-building expertise - you listen, understand, and influence at a near-executive level
• Fluency with concepts like unique identifier, API, ETL etc.
• Data proficiency - you can source, analyze, and present quantitative and qualitative data
• Excellent writing skills - you write clearly and concisely, favoring plain language over jargon
• Initiative - you take ownership of problems when next steps aren't clear
• Contribute a deep knowledge of customer data integration, identity resolution, and the related competitive landscape.

Preferred Qualifications

• Insurance industry experience is a plus
• An Engineering background is a plus
• Experience building Data Platforms

Annual Salary

$140,425.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

• Great Company: Protecting customers through life's twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.