Principal Product Manager, Comms & Intelligence

11105 Expedia, Inc.; San Jose (CA); On-site; USD 242,000 - 339,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Employee Assistance Program

Travel discounts

Job summary

Expedia Group seeks a Principal Product Manager for Communications & Intelligence to lead strategies across CRM and AI-driven communications, translating customer data into smarter, more measurable messaging. You will partner with engineering, data science, and marketing to shape outcomes in multichannel campaigns.

As a senior IC, you’ll align stakeholders, drive data-quality and consent considerations, and mentor peers while balancing innovation with responsibility and compliance.

Qualifications

• Bachelor's degree with 12+ years of PM experience, or master's with 10+ years, or equivalent experience.
• Experience in CRM, customer engagement, marketing tech, or communications products.
• Strong understanding of data signals, personalization, experimentation, attribution, and privacy/consent.

Responsibilities

• Define the product vision and roadmap for communications intelligence — audience insights, personalization models, channel/send-time optimization, and performance measurement.
• Drive the evolution of customer data signals into inputs for journey orchestration and targeting.
• Partner with Data Science and Engineering to scale models for personalization and channel decisioning.
• Own the measurement and experimentation framework to quantify communication effectiveness.
• Drive responsible AI/ML use in communications balancing automation and customer trust and compliance.
• Act as escalation point for data quality, identity, consent, and model performance tradeoffs.
• Align senior stakeholders around priorities, risks, and measurable outcomes.
• Mentor other Product Managers on data-informed product craft and analytical rigor.

Skills

CRM

AI/ML

Data analytics

Experimentation

Executive communication

Stakeholder influence

Cross-functional collaboration

APIs

Platform architecture

Education

Bachelor's degree

Master's degree

Tools

APIs

ML/AI concepts

Data models

Platform architecture

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Principal Product Manager, Communications & Intelligence

Introduction to the Team

Expedia Group is seeking a Principal Product Manager, Comms & Intelligence to lead strategy and execution for the capabilities that make our customer communications smarter, more personalized, and more measurable. This role sits at the intersection of CRM, marketing technology, and applied AI owning how we turn customer data into better-targeted, better-timed, and better-performing communications across email, push, SMS, in-product, transactional, and emerging channels. As an individual contributor at the Principal level, you will act as the senior technical and strategic voice for data- and AI-driven communications, partnering closely with Product, Engineering, Data Science, Marketing, Analytics, Legal, and Privacy teams to shape outcomes across the broader CRM and Communications portfolio.

In this Role You Will

• Define the product vision and roadmap for communications intelligence — audience insights, personalization models, channel/send-time optimization, and performance measurement.
• Drive the evolution of customer data signals (behavioral, transactional, engagement) into actionable inputs for journey orchestration and targeting.
• Partner with Data Science and Engineering to build and scale models for personalization, propensity, and next-best-message/channel decisioning.
• Own the measurement and experimentation framework that quantifies communication effectiveness and informs prioritization.
• Drive responsible use of AI/ML in communications, balancing automation, personalization, and customer trust and compliance.
• Act as a technical and strategic escalation point for cross-team tradeoffs involving data quality, identity, consent, and model performance.
• Align senior stakeholders around priorities, risks, and measurable engagement and business outcomes.
• Mentor other Product Managers on data-informed product craft and analytical rigor, without formal management authority.

Minimum Qualifications

• Bachelor's degree with 12+ years of industry product management experience, or a master's degree with 10+ years of experience, or equivalent professional experience.
• Significant product management experience, including senior or lead individual-contributor work spanning data, analytics, or AI-driven products.
• Experience in CRM, customer engagement, marketing technology, or communications/messaging products.
• Strong understanding of customer data, personalization, experimentation, attribution, and privacy/consent frameworks.
• Technical fluency across APIs, data models, ML/AI concepts, and platform architecture.
• Strong executive communication and stakeholder-influence skills — able to lead through data-backed persuasion rather than formal authority.
• Track record of using data and experimentation to drive measurable improvements in customer engagement outcomes.

Preferred Qualifications

• Experience defining and scaling communications intelligence capabilities across multiple channels, including audience insights, journey orchestration, personalization, send-time optimization, and next-best-message or channel decisioning.
• Depth in experimentation design, attribution, measurement strategy, and data-driven prioritization for customer engagement products.
• Experience partnering with Data Science and Engineering to apply AI/ML models to real-world personalization, propensity, targeting, or communication optimization products.
• Demonstrated leadership in responsible AI/ML adoption, including operationalizing model performance, data quality, identity, privacy, consent, and customer trust considerations.
• Track record of aligning Product, Engineering, Data Science, Marketing, Analytics, Legal, and Privacy stakeholders around complex tradeoffs and measurable business outcomes.

The total cash range for this position in San Jose is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.

Across our brands and business, we help travelers explore the world with confidence and ease.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs.

Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first‑party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia, Hotels.com, and Vrbo – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is here.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.