Principal Product Manager - AI-Driven Ad Tech

Amazon; Seattle (WA); On-site; USD 180,000 - 243,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Principal Product Manager – Technical for the Advertiser Growth & Strategies team in Seattle. You will rethink advertiser-facing processes, features, and controls, enabling accelerated growth with high autonomy in a complex ad tech environment.

Lead the integration of Gen AI and LLM capabilities to deliver advanced, adaptive experiences for advertisers and shoppers, while influencing across teams and priorities. This role demands broad domain expertise and strategic thinking.

Qualifications

• 2+ years of end to end product delivery experience.
• 8+ years of technical product or program management experience.
• Bachelor’s degree.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience leading engineering discussions around technology decisions and strategy related to a product.
• Experience technical product management.

Responsibilities

• Define and drive the long-term product vision for advertiser controls and campaign management as shopper behavior shifts toward conversational commerce
• Rethink how advertisers create, manage, and optimize campaigns — leveraging advances in large language models and generative AI to deliver intelligent, adaptive experiences
• Collaborate with ad and retail leadership to ensure advertising products enhance both the advertiser and the shopper experience, driving with backbone when trade‑offs require it
• Make high‑judgment product decisions in complex, ambiguous environments with incomplete information
• Drive consensus across engineers, scientists, designers, and senior leadership, delivering through influence with and without authority
• Deeply understand our technical systems, their constraints, and downstream dependencies to identify the right trade‑offs
• Work backward from customer problems to define solutions that serve both advertisers and shoppers
• Stay at the frontier of Gen AI and LLM capabilities, translating emerging research into practical product opportunities

Skills

End-to-end delivery

Technical PM

Roadmap strategy

Engineering collaboration

Education

Bachelor's degree

Job description

Amazon is seeking a Principal Product Manager – Technical for the Advertiser Growth & Strategies team in Seattle. You will rethink advertiser-facing processes, features, and controls, enabling accelerated growth with high autonomy in a complex ad tech environment.

Lead the integration of Gen AI and LLM capabilities to deliver advanced, adaptive experiences for advertisers and shoppers, while influencing across teams and priorities. This role demands broad domain expertise and strategic thinking.