Principal Product Manager, Agentic Commerce

Alaska Airlines; SeaTac (WA); On-site; USD 141,000 - 212,000; Full time

Benefits offered by this job

Free stand-by travel privileges

Comprehensive well-being programs

Generous 401k match

Annual bonus plans

Generous holiday and paid time off

Job summary

Alaska Airlines is seeking a Principal Product Manager to craft vision and backlog for a product area. You will work with stakeholders, designers, and engineers to design, test, and refine digital experiences and mentor teammates. You’ll shape strategy for AI agent-enabled guest interactions and scale Agentic Commerce across journeys.

You will lead discovery, define roadmaps, and drive prioritization with executives while ensuring measurable business outcomes and collaboration across teams.

Qualifications

• 7 years of experience in product management and/or technology.
• Bachelor’s degree with a focus in a related discipline, or two years of training/experience in lieu of this degree.
• Proficiency with product management methodologies (including user research and product discovery).
• Excellent written and verbal communication with diverse audiences, including technical and non-technical customers, colleagues, and executives.
• Ability to facilitate user group meetings with stakeholders and drive agenda for a common solution.
• Proficiency with AGILE/SCRUM software development methodology.
• Demonstrated knowledge of the software development life cycle (SDLC) and ability to interact with all levels of management.
• Demonstrated ability to manage multiple projects with increased complexity.
• Minimum age of 18 and authorization to work in the U.S.

Responsibilities

• Create, communicates, and maintains a vision and direction for the product portfolio.
• Create, decisions, and maintain a value-based prioritized backlog aligned to business goals.
• Create, communicate, and maintain strategic roadmaps for visibility of work.
• Use product discovery techniques to move from idea to prototype.
• Create user stories and acceptance criteria.
• Use story mapping to inform release plans with incremental delivery.
• Collaborate with UX Design & Engineering for guidance and prioritization.
• Make key tradeoff decisions and engage with executives; build relationships.
• Coordinate rollout of new capabilities with affected groups.
• Interact with external vendors in design, delivery, and support of products.
• Develop and report key product metrics and track offerings.
• Provide day-to-day support of portfolio applications and triage issues in Agile sprints.
• Build partnerships with external vendors to achieve outcomes.

Skills

Product management methodologies

Excellent written and verbal comms

User research & discovery

AGILE/SCRUM

SDLC knowledge

Manage multiple projects

Cross-division communication

Education

Bachelor’s degree or equivalent

High school diploma or equivalent (minimum)

Job description

Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Principal Product Manager is a lead subject matter expert responsible for crafting the vision and backlog(s) for an assigned product area. As an individual contributor, this role presents options for the long-term strategy for a product portfolio to key stakeholders and exercises considerable latitude and initiative to solve complex problems. This role will work closely with business stakeholders, designers, and engineers to design, implement, test, and refine functionality for digital experiences. The Principal Product Manager also acts as a mentor to teammates and provides thought leadership for Alaska Air Group (AAG).

Key Duties

• Responsible for the creation, communicates, and regularly updates a vision and direction for their product portfolio.
• Responsible for the creation, decisions, and maintenance of a value-based prioritized backlog of opportunities for products which align to Alaska’s business strategy and goals.
• Responsible for the creation, communication, and maintenance of strategic roadmaps to ensure visibility and transparency of work planned.
• Use product discovery techniques to move from idea to prototype.
• Accountable for the creation of user stories and acceptance criteria.
• Utilize story mapping techniques to inform the creation of release plans, with a strong bias towards incremental delivery and iteration.
• Partner with the UX Design & Engineering teams to provide guidance and prioritization during the product development process and participate in user research and product discovery activities
• Exercise considerable judgment to make key tradeoff decisions.
• Engage in constructive conversations with - and deliver tough messages when needed - to key stakeholders, including senior executives, while continually building professional and productive relationships.
• Coordinates new & changed functionality with affected groups to ensure seamless rollout of new capabilities.
• Interacts with external vendors in design, delivery and support of software and hardware products.
• Develops and reports on key product development metrics and builds ability to track and measure into offerings.
• Provides day to day support of the portfolio of applications and products including managing support inquiries, responding to user feedback, creating communications, triaging reported system issues and identifying timeline for resolution as part of Agile Delivery Sprint processes, etc.
• Builds and establishes partnerships with external vendors and partners to achieve outcomes to support the operation and product(s).

Additional Details

This product role will focus on shaping how Alaska Airlines shows up in an increasingly agent-driven world. You’ll define the strategy for how AI agents discover, understand, and interact with Alaska across the guest journey, while owning the business outcomes of this emerging channel. You’ll focus on understanding demand, optimizing commercial performance, and experimenting with new ways to drive value, ultimately enabling secure, seamless experiences where an agent can help a guest go from searching for a flight to completing transactions or managing their trip. You’ll build on early AI work already underway, partnering closely with engineering and cross-functional teams to determine what we build next and how we scale Agentic Commerce.

Job-Specific Experience, Education & Skills

Required

• 7 years of experience in product management and/or technology or related area.
• Bachelor’s degree with a focus in a related discipline, or an additional two years of training/experience in lieu of this degree.
• Proficiency with product management methodologies (including user research and product discovery).
• Excellent written and verbal communication skills with diverse audiences, including both technical and non-technical customers, colleagues, and executives.
• Ability to facilitate user group meetings with stakeholders and drive agenda for a common solution.
• Proficiency with AGILE/SCRUM software development methodology.
• Demonstrated knowledge of the software development life cycle (SDLC).Demonstrated ability to interact with all levels of management cross-divisionally.
• Demonstrated ability to manage multiple projects with increased complexity.
• Demonstrated ability to manage conflict.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Prior product management experience with a team developing mobile applications for iOS devices.
• Prior airline industry experience.
• Experience managing vendor relationships.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

Salary Range

$141,250-$211,900 / year

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note

We don’t typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Annual bonus plans
• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To Implement This Policy, We Will

• Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;
• Ensure that employment decisions are based only on valid job requirements; and
• Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

Apply by 7:00 PM Pacific Time on

11/3/2026

Employment Type Full-Time

FLSA Status Exempt

Regular/Temporary Regular