Principal Product Manager, Ads Monetization (Consumer AI)

ViacomCBS; Burbank (CA); On-site; USD 177,000 - 265,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Streaming subscriptions

Job summary

Skydance, a leading global media and entertainment company, is seeking a Principal Product Manager for Ads Monetization (Consumer AI) in Burbank. You will own the vision and roadmap for ML-driven ad monetization across Paramount+ and Pluto TV, balancing revenue with viewer experience while collaborating with data scientists and ML engineers.

In this hybrid, high-impact role, you will partner with Ads, Sales, Operations and Finance to define AI/ML solutions, establish evaluation frameworks, and

Qualifications

• Bachelor’s degree in Computer Science, Engineering, Statistics, Business or a related field, or equivalent practical experience.
• 10+ years of product management experience, including 5+ years managing advertising, ad tech or monetization products.
• Extensive knowledge of how ML is applied to advertising problems such as ranking, prediction, forecasting and optimization, with 3+ years shipping ML-driven products in partnership with data scientists and ML engineers.
• Working knowledge of the ad serving and decisioning stack, including auctions, pacing, outcome management, and supply- and demand-side technologies.
• Expertise in experimentation and measurement, including defining success metrics, A/B testing and interpreting results to drive decisions.
• Knowledge with generative AI and LLM product concepts, including evaluation and iteration.
• Proven ability to lead cross-functionally without direct authority and to communicate clearly with senior executives.

Responsibilities

• Own the vision, strategy and roadmap for AI/ML-driven ads monetization across Paramount+ and Pluto TV, spanning areas such as ad decisioning, result optimization, pacing, forecasting and personalization.
• Drive ML-powered optimization of ad systems by partnering with data scientists and ML engineers to define model objectives, constraints and success metrics.
• Serve as the AI/ML product partner to the Ads team. Gather needs from Ad Sales, Ad Operations, Planning and Finance, and shape them into AI/ML solutions.
• Define requirements and evaluation frameworks for ML-based products, including data needs, experiment design, A/B testing and ongoing model performance monitoring.
• Influence stakeholders at all levels, including Engineering, Data Science, Ad Sales, Ad Operations, Finance, Legal and Privacy.
• Raise the bar for product practice by mentoring other product managers, setting standards for how ML products are scoped and measured.

Skills

ML in ads

Ad tech monetization

Cross-functional leadership

A/B testing

Generative AI concepts

SQL

Python

Ad serving stack

Education

Bachelor’s degree in CS/Engineering/Statistics/Business

Tools

SQL

Python

Job description

Principal Product Manager, Ads Monetization (Consumer AI)

46803

Burbank, CA, US, 91505 New York, NY, US, 10036

General Business

Burbank

Full-Time

On-Site

Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

Overview
As Principal Product Manager, Ads Monetization, you’ll use machine learning and AI to help Paramount+ and Pluto TV earn more from advertising while keeping the viewing experience great. Sitting within our Consumer AI group, you’ll do two things: lead the product direction for ML-driven improvements to our ad systems, and act as the Ads team’s go-to product partner for AI/ML needs. You’ll work as a senior individual contributor under limited supervision, setting your own priorities and making most product calls individually, with executive team guidance on overall strategy. This is a [hybrid] role.

Primary Responsibilities

• Own the vision, strategy and roadmap for AI/ML-driven ads monetization across Paramount+ and Pluto TV, spanning areas such as ad decisioning, result optimization, pacing, forecasting and personalization. Make self-directed decisions on prioritization, trade-offs and sequencing, and align the roadmap with Consumer AI and Ads executive team.
• Drive ML-powered optimization of ad systems by partnering with data scientists and ML engineers to define model objectives, constraints and success metrics. Balance revenue, viewer experience and advertiser outcomes, and decide independently which model and product bets to pursue.
• Serve as the AI/ML product partner to the Ads team. Gather needs from Ad Sales, Ad Operations, Planning and Finance, and shape them into AI/ML solutions (including generative AI workflows). Prioritize requests independently, and align on cross-team commitments with Ads product leadership.
• Define requirements and evaluation frameworks for ML-based products, including data needs, experiment design, A/B testing and ongoing model performance monitoring. Use results to quantify revenue impact and decide whether to scale, iterate or stop initiatives.
• Influence stakeholders at all levels, including Engineering, Data Science, Ad Sales, Ad Operations, Finance, Legal and Privacy. Present strategy, results and trade-offs to senior executives. Decisions with significant budget, privacy or advertiser-contract implications are made jointly with the hiring manager or relevant committees.
• Raise the bar for product practice by mentoring other product managers, setting standards for how ML products are scoped and measured, and sharing learnings across Consumer AI. Provide indirect executive team through influence, with no formal direct reports at this time.

Basic Qualifications

• Bachelor’s degree in Computer Science, Engineering, Statistics, Business or a related field, or equivalent practical experience.
• 10+ years of product management experience, including 5+ years managing advertising, ad tech or monetization products.
• Extensive knowledge of how ML is applied to advertising problems such as ranking, prediction, forecasting and optimization, with 3+ years shipping ML-driven products in partnership with data scientists and ML engineers.
• Working knowledge of the ad serving and decisioning stack, including auctions, pacing, outcome management, and supply- and demand-side technologies.
• Expertise in experimentation and measurement, including defining success metrics, A/B testing and interpreting results to drive decisions.
• Knowledge with generative AI and LLM product concepts, including evaluation and iteration.
• Proven ability to lead cross-functionally without direct authority and to communicate clearly with senior executives.

Preferred Skills

• Experience with linked TV (CTV), video or live sports advertising.
• Advanced degree or hands-on technical skills (e.g., SQL, Python) for working directly with data.
• Experience with identity, audience signals, clean rooms or privacy-compliant data use in advertising.
• Experience with generative AI applied to ad creative or ad operations workflows.
• Experience mentoring or managing product managers.
  #LI-PV1

About SkydanceSkydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

ADDITIONAL INFORMATION

Hiring Salary Range: $176,800.00 - 265,200.00.

In compliance with local law, we are disclosing compensation, or a range thereof, for roles where legally required. Actual salaries will vary based on a variety of job-related factors, including but not limited to geographic location, external market data, internal equity, skill set, experience, training, education, and/or performance. Base pay is just one component of our total compensation package. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
This position is bonus eligible.

What We Offer

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here .
• Generous paid time off.
• Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products.
• Robust employee engagement opportunities, including access to exclusive screenings and events, speaker series, volunteer activities and more.

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.