Principal Product Manager

Ethos Life; United States; Remote; USD 147,000 - 293,000; Full time

Job summary

Ethos Life is seeking a seasoned product manager to lead the Consumer Product team focused on a delightful digital experience from onboarding to policy purchase. The role demands first-principles thinking, customer advocacy, and business growth as core outcomes.

You’ll own the user journey, run experiments, and collaborate across engineering and design to deliver measurable improvements in conversion and satisfaction.

Qualifications

• 10+ years of total experience in the technology industry.
• 5+ years of experience as a product manager in a high growth technology company, building products that touch millions of consumers.
• Ability to generate, test, and refine hypotheses using a blend of data, user insights, and market trends, ensuring product decisions are both innovative and impactful.
• Ability to seamlessly transform ideas into actionable plans and user-resonant designs, utilizing rapid prototyping and feedback-driven iterations for continuous improvement
• Strong analytical orientation: data driven decision making and the ability to measure success; basic SQL and Amplitude usage a plus.
• Ability to work cross functionally with Engineering and Design to build delightful product experiences.
• Drive to set ambitious goals, prioritize, and execute effectively.
• Track record of solving hard customer problems and driving business growth.
• Major stakeholders are based in our San Francisco office; remote candidates may be considered.

Responsibilities

• Build experiences that touch millions of online insurance shoppers.
• Own the user experience from top of funnel to bottom; use insights and data to improve UX and conversions.
• Educate consumers on life insurance needs and help them choose appropriate coverage.
• Improve conversion rates by removing friction and motivating applications completion.
• Take new insurance products to market (e.g., Indexed Universal Life, Whole Life).
• Build a great end-to-end experience anchored on accessibility, delight and simplicity.
• Operate with ownership and autonomy in a product-first company.

Skills

10+ years exp

Product management

Data-driven

Cross-functional teamwork

Experimentation

Ownership

User insights

SQL

Amplitude

Tools

SQL

Amplitude

Job description

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the Role

We're looking for a seasoned product manager to join our Consumer Product team. This team is responsible for building a delightful digital consumer experience, from onboarding users to helping them identify their families' needs to purchasing the right insurance products to protect their families.

The ideal candidate will combine first-principles thinking, understanding of consumer needs, and creativity to envision delightful customer experiences. They'll drive experimentation and strong execution to deliver results. We're looking for an entrepreneurial product leader who is passionate about advocating on behalf of users and driving business growth, demonstrates a high degree of ownership, and is looking to join a team with a clear mission and purpose.

Duties & Responsibilities:

• Build experiences that touch millions of online insurance shoppers. This is a very customer-focused role with the opportunity to deliver measurable and visible impact
• Own the user experience, from the top of the funnel through to the bottom. Use consumer insights and data to drive improvements to the user experience and conversion rates
• Educate consumers on the need for Life Insurance and help them purchase the right type and level of coverage to protect their families
• Improve conversion rates by removing unnecessary friction and motivating users to complete the application
• Take new insurance products (e.g. Indexed Universal Life, Whole Life) to market.
• Build a great end to end experience anchored on accessibility, delight and simplicity
• Operate with ownership and have a high degree of autonomy. Ethos is a product first company, where Product Managers operate with autonomy and ownership

Skills & Qualifications:

• 10+ years of total experience in the technology industry
• 5+ years of experience as a product manager in a high growth technology company, building products that touch millions of consumers.
• Ability to generate, test, and refine hypotheses using a blend of data, user insights, and market trends, ensuring product decisions are both innovative and impactful.
• Ability to seamlessly transform ideas into actionable plans and user-resonant designs, utilizing rapid prototyping and feedback-driven iterations for continuous improvement
• Strong analytical orientation: a focus on data driven decision making and the ability to measure success. Experience performing basic self-serve analytics using SQL and Amplitude while leveraging product analytics for complex analysis is a plus
• Ability to work cross functionally with other team members, and key Engineering and Design stakeholders to build delightful product experiences
• Drive to set and chase ambitious goals, prioritize what really matters, overcome inevitable obstacles, and execute effectively
• Track record of solving hard customer problems and driving business growth
• Major stakeholders are based in our San Francisco office, remote candidates may be considered

#LI-Remote #LI-MB1

The US national base salary range for this full-time position is $147,000 - $293,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don't meet every single requirement? If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California CandidatePrivacy Notice.