Principal Product Designer, Onboarding

Toast; United States; Hybrid; USD 165,000 - 264,000; Full time

Job summary

Toast is seeking a Principal Product Designer for Onboarding to define how restaurants begin and deepen their relationship with Toast. You will shape setup flows, business context configuration, and feature adoption, creating cohesive onboarding experiences across multiple surfaces and teams.

You will lead hands-on design in Figma and prototypes, set direction, and influence R&D and cross-functional groups to adopt your patterns.

Qualifications

• Onboarding flow expertise including end-to-end onboarding or product adoption experiences.
• Hands-on systems thinking to connect flows across surfaces and modes.
• AI-guided experience design with guided workflows or intelligent suggestions.
• Strong UI/UX rigor with prototyping and component specs in Figma.
• Organizational influence at a principal level to drive pattern adoption beyond the team.
• Pragmatic product thinking focused on onboarding outcomes and value.
• Research-driven approach with usability testing and onboarding metrics.
• Familiarity with AI design tooling (Claude, V0, Replit, etc.).

Responsibilities

• Define and establish onboarding pattern language used by Toast teams across products.
• Partner with onboarding, customer success, support, and go-to-market teams to reshape onboarding.
• Set direction hands-on in Figma, prototypes, critiques, and through influence to drive adoption of patterns.
• Balance self-service, AI-guided experiences, and human support in onboarding journeys.
• Lead multi-stakeholder design transformations and advocate for cohesive experiences across products.

Skills

Onboarding flows

Systems thinking

AI-guided design

UI/UX rigor

Principal-level influence

Pragmatic product thinking

Research-driven approach

AI design tooling (Claude, V0, Replit)

Job description

Location(s): US (remote), Boston (hybrid), or New York (hybrid)

About This Role

As Principal Product Designer for Toast Onboarding, you will define how restaurants begin and deepen their relationship with Toast, across setup flows, business context configuration, feature adoption, and early product exploration. You'll simplify and reshape how restaurants experience onboarding, from setup flows through business configuration to feature adoption, so the entire journey feels intentional and cohesive.

This role requires thinking in systems. You’ll establish the pattern language for how all Toast teams approach onboarding to new products and features, driving adoption of those patterns across R&D (product and engineering). You’ll also partner closely with onboarding, customer success, support, and go-to-market teams to fundamentally reshape how onboarding works, balancing self-service, AI-guided experiences, and human support.

You’ll set direction hands-on, in Figma, in prototypes, in critique, and through influence: building the conviction and relationships needed for R&D and cross-functional teams to adopt the patterns you define, not just execute your roadmap. This is a principal-level role for someone who has tackled genuinely complex, multi-stakeholder design problems and thrives on driving transformation.

The Right Ingredients (Requirements)

• Onboarding flow expertise: You've shipped end-to-end onboarding or product adoption experiences, setup flows, guided workflows, feature tours, or progressive disclosure patterns. You understand how to sequence information, create aha moments, and reduce friction for new users.
• Hands-on systems thinking: Design cohesive experiences across multiple surfaces and interaction modes. You see how one flow connects to another and design for the seams, especially transitions between self-service setup and human-in-the-loop support.
• AI-guided experience design: You've designed with AI as a core part of the experience, whether that's guided workflows, intelligent suggestions, or contextual assistance. You understand how to make AI feel like a helpful partner, not a replacement or afterthought.
• UI/UX rigor: Strong visual design skills demonstrated through a real portfolio. You can prototype interactions, spec components, and push Figma work that sets a high bar. Your work is both functional and thoughtfully crafted.
• Organizational influence at principal level: You build conviction within product, engineering, and cross-functional leadership teams. You define new patterns and drive adoption of them beyond your immediate team.
• Pragmatic product thinking: You understand the business context behind onboarding, activation rates, time-to-value, feature discovery, customer success outcomes. You design with outcomes in mind.
• Research-driven approach: You design with data by conducting user research, usability testing, and pulling insights from onboarding metrics and customer feedback. You know when to prototype before committing to direction.
• Familiarity with AI design tooling: You're comfortable working with Claude, V0, Replit, and similar tools.

What We'll Ask To See

Case studies showing:

• An onboarding or product adoption experience you designed from scratch or significantly reshaped—especially one that established a pattern other teams now use
• How you navigated complexity across multiple surfaces or interaction modes (web + mobile, or setup + guided workflows + human handoff)
• Evidence of organizational influence: how other teams or designers adopted or built on your approach or patterns you defined
• Research or testing that informed a key design decision or shifted how the company thought about onboarding
• Work that felt cohesive despite touching multiple products or handoff moments

About You

You bring the same tenets that drive Toast's Design practice:

• Founder's mentality: You own outcomes, not just outputs. You care deeply about whether your designs actually work for support agents and restaurant operators.
• You lift others up: You make the designers around you better through example, feedback, and generosity with your process.
• You drive action through influence: You build trusted relationships across product, engineering, and customer service teams. You can shift a room's perspective without authority.
• You build strong perspectives: You make decisions quickly and collaboratively, informed by both data and intuition. You know when to push back.
• You raise the bar: You're constantly learning—new interaction patterns, new AI capabilities, new tooling. You bring that learning into your work and share it with your team.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A

$190,000—$304,000 USD

Zone B

$165,000—$264,000 USD

Zone C

$149,000—$238,000 USD

How Toast Uses AI In Its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.