Principal Product Designer, CoreX AI

Rozgoo; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

Gusto is hiring a Principal Product Designer to lead AI design across the platform. You will define how AI works, shape interaction models, and collaborate with senior leaders to steer the AI portfolio.

You will also define UX principles and drive shipped AI features that build trust and value for our customers. This senior individual contributor role blends strategy with hands-on execution, focusing on Gus, our AI conversational assistant, and expanding AI-powered workflows that improve speed,

Job description

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About Design at Gusto

Design at Gusto is made up of over 80 creative, collaborative people who care deeply about our mission to empower small businesses and their employees. We're a cross-functional group that is always looking for opportunities to build understanding and empathy for the people who use Gusto. We don't care much about swim lanes and though we care deeply about quality and craft, we are never precious about it. We work closely with cross-functional partners in Product, Engineering, Data, and Marketing to design, build, and ship experiences that make a real difference. We believe great design can make hard things possible, even delightful.

We are building an AI-native design organization — and we mean that seriously. We're looking for designers who are already working this way: using AI to prototype ideas quickly, shorten customer feedback loops, and ship quality UX directly to customers. This isn't a future aspiration — it's how we work now, and it's changing what the design role looks like at Gusto and across the industry.

About the role

We’re hiring a Principal Product Designer to lead AI design across Gusto.

This is one of the most senior individual contributor design roles at the company. You’ll define how AI works, behaves, and earns trust across the Gusto platform – starting with Gus, our AI conversational assistant, and expanding into AI-powered workflows embedded in payroll, benefits, HR, and beyond. You’ll shape the interaction model, UX principles, and product direction for AI across Gusto. You will work with senior Product and Engineering leaders to define our AI portfolio. You will develop important AI features that customers will consider and you’ll ship high-impact, customer-facing AI capabilities that help our customers get their work done faster and more effectively, while building their trust in Gusto. These features will help customers finish their tasks faster and build their trust in Gusto.

This role is both strategic and hands-on. We’re looking for someone who can set a long-term UX vision for AI and turn it into real, shipped product that meaningfully improves how small businesses get work done.

Here’s what you’ll do day-to-day:

• Define and evolve the UX vision for our Gus conversational assistant and AI experiences across the Gusto platform.
• Lead and ship Tier 1 AI initiatives from early concept through launch and iteration.
• Design full AI-powered workflows – shaping how users provide input, how model outputs are validated and acted on, and how the experience handles risk, uncertainty, and failure.
• Partner closely with AI Product and Engineering leaders to translate complex technical constraints into intuitive, credible user experiences.
• Establish scalable AI interaction patterns and design principles that teams across Gusto can adopt.
• Write and iterate on prompts in collaboration with engineering, PM, and content design.
• Use AI tooling to accelerate exploration and prototyping, customer feedback loops, and shipping to customers.
• Mentor designers on the AI team and coach designers across Gusto who are shipping AI features.
• Advocate for high-quality, responsible AI experiences across Design and R&D.