Principal, Innovations- GTM Strategy & Product Marketing
Kinaxis
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Benefits offered by this job
Job summary
Kinaxis is seeking a senior Innovation GTM Principal to lead go-to-market strategy for high-priority innovations across products and portfolios. This role will align Product, Engineering, Marketing, Sales, and Strategy to translate capabilities into market opportunities and scalable commercial motions.
Working at the intersection of multiple teams, the candidate will define customer value, differentiated positioning, and a path to market, shaping launch readiness and cross-functional execution
Qualifications
- 10+ years of experience in product marketing or GTM within B2B enterprise technology.
- Proven experience leading complex product launches involving multiple products and teams.
- Ability to translate emerging capabilities into clear customer value and opportunity.
- Strong executive communication and cross-functional leadership skills.
Responsibilities
- Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating launch and commercial scale.
- Increase launch velocity with repeatable models, gates, and operating rhythms.
- Turn emerging innovation into compelling market propositions, defining problems, audience, and path to market.
- Connect early validation to market readiness and repeatable growth.
- Develop integrated launch strategies with customer proof, events, analysts, partners, and demand gen.
- Orchestrate cross-functional launches with Product, Engineering, Sales, Marketing, and Customer Success.
- Shape GTM motions for new innovations that transcend existing product motions.
- Accelerate market learning and iteration using feedback and market signals.
Skills
Job description
Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you!
Are you looking to join an innovative, market-leading company where you can truly elevate your career? At Kinaxis we are serious about culture, we are serious about technology, we are serious about customers, and we are serious about not taking ourselves too seriously. If you are looking to be part of an incredible growth story, then we might just be the place for you!
In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, 6 global office and a best-in-class HQ in Ottawa, Canada. As winners of several Top Employer awards globally, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.
Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them. Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions. We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers.
This is a remote position. You can work from home and be located anywhere in North America
The Innovation GTM Principal plays a critical strategic role in turning Kinaxis' most important innovations into market opportunities. This role will lead go-to-market strategy for high-priority initiatives that span products, portfolios, and traditional organizational boundaries, while building the models and discipline to bring innovation to market faster, at greater scale, and with greater impact.
Working at the intersection of Product, Engineering, Marketing, Sales, and Strategy, the Innovation GTM Principal will define how emerging capabilities translate into compelling customer value, differentiated market positions, and scalable commercial motions. This person will bring structure to ambiguity, connecting early innovation with customer validation, market readiness, and repeatable growth.
- Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market opportunity, launch, and commercial scale.
- Increase the speed and scale of launches, creating repeatable launch models, decision gates, and operating rhythms that enable Kinaxis to bring more innovation to market faster without sacrificing readiness or impact.
- Turn emerging innovation into compelling market propositions, defining the customer problem, target audience, differentiated value, positioning, use cases, and path to market.
- Build the path from experimentation to scale, connecting early customer validation and co-innovation to market readiness, commercial activation, and repeatable growth.
- Create high-impact market moments, developing integrated launch strategies that bring together customer proof, thought leadership, events, analysts, partners, PR, and demand generation around a cohesive story.
- Orchestrate complex, cross-functional launches, aligning Product, Engineering, Sales, Marketing, Customer Success, and other stakeholders around clear milestones, dependencies, decisions, and accountability.
- Shape new GTM motions, determining how innovations should be packaged, introduced, sold, and expanded when existing product or portfolio motions are not sufficient.
- Accelerate market learning and iteration, using early customers, field feedback, market signals, and launch performance to quickly refine propositions, GTM strategies, and investment priorities.
- 10+ years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or related roles within B2B enterprise technology.
- Proven experience leading complex, high-profile product or technology launches involving multiple products, teams, and stakeholders.
- Demonstrated ability to increase launch velocity and scale through repeatable GTM frameworks, processes, and operating models.
- Strong ability to translate emerging and highly technical capabilities into clear customer value, differentiated positioning, and commercial opportunity.
- Demonstrated ability to build strategy and create structure in ambiguous, fast-moving environments.
- Strong executive communication, influence, and cross-functional leadership skills.
- Ability to balance strategic thinking with hands‑on execution and move initiatives from concept through market activation.
- Experience bringing emerging technologies, new platforms, solutions, or business models to market.
- Experience designing GTM strategies for offerings that cross traditional product or portfolio boundaries.
- Strong understanding of enterprise technology buying processes, customer validation, positioning, packaging, launch strategy, and sales motions.
- Experience developing and managing launch readiness frameworks, decision gates, and complex cross-functional launch plans.
- Experience building scalable launch practices that improve organizational speed, consistency, and market impact.
- Experience working closely with Product and Engineering teams during early stages of product or solution development.
- Experience creating integrated market moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation.
- Experience with enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology categories is highly desirable.
#Senior
Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day, when we see store shelves stocked, when medications are available for our loved ones, and so much more.
Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Unilever, P&G, ExxonMobil, Cisco and more.
Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to a long-term net‑zero operations strategy. We are involved in our communities and support causes where we can make the most impact.
- Flexible vacation and Kinaxis Days (company-wide days off)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs, training, and career development
- Recognition programs and referral rewards
- Hackathons
For more information, visit the Kinaxis website at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com.
We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description to identify candidates whose education, experience, and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.
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