Principal Engineer, Segment Marketing – Power Solutions

Analog Devices, Inc.; Durham (NC); On-site; USD 157,000 - 227,000; Full time

Benefits offered by this job

Discretionary bonus

Medical insurance

Vision and dental coverage

401k plan

Paid vacation and holidays

Sick time

Job summary

Analog Devices, Inc. in Durham, NC seeks a Principal Engineer, Segment Marketing – Power Solutions to define strategy for Healthcare and/or Instrumentation, shape roadmaps, and convert customer needs into qualified opportunities. This senior role requires independent execution and influential senior-level collaboration.

The position emphasizes system-level power architectures, customer engagement, and go-to-market execution with cross-functional teams across engineering, sales, and marketing.

Qualifications

• 8+ years in segment or product marketing, product management, applications, systems engineering, or related technical-commercial roles in semiconductors, power electronics, or industrial systems.
• Strong knowledge of power management, conversion, system architectures, mixed-signal systems, or industrial electronics.
• Proven ability to translate market and customer insight into strategy, roadmaps, and go-to-market plans.
• Strong customer communication, positioning, and cross-functional influencing skills.
• Bachelor’s degree in electrical engineering or a related technical field.

Responsibilities

• Build market strategy for Healthcare and/or Instrumentation; define roadmaps and value propositions.
• Engage customers, OEMs, partners, and field teams to validate needs and influence architectures.
• Develop lighthouse use cases and repeatable value demonstrations to drive revenue growth.
• Lead cross-functional activities to align product lines, applications, and sales initiatives.

Skills

Segment marketing

Power electronics

System architecture

Go-to-market

Cross-functional leadership

Education

Bachelors in Electrical Engineering

Masters/PhD/MBA

Healthcare/Instrumentation experience

Job description

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at www.analog.com and on LinkedIn and X.

Principal Engineer, Segment Marketing – Power Solutions

The Power Solutions group helps ADI win system level power opportunities across Healthcare, Instrumentation, Communications, Aerospace, and Defence by combining portfolio breadth, system expertise, applications insight, and market knowledge.

We are seeking a Principal Engineer, Segment Marketing – Power Solutions to define strategy for Healthcare and/or Instrumentation, shape roadmap priorities, and convert customer needs into qualified opportunities. This P5 individual contributor role requires technical credibility, commercial judgement, independent execution, and senior cross‑functional influence.

Key Responsibilities

Market and Solution Strategy

• Build deep expertise in Healthcare and/or Instrumentation markets, customer pain points, architectures, competition, and technology trends.
• Translate market insight into segment strategies, investment recommendations, roadmaps, platform concepts, and differentiated value propositions.
• Define system-level power architectures that connect customer needs to ADI products, reference designs, software, and support models.

Business and Customer Execution

• Own business cases for solution initiatives, including revenue potential, strategic fit, customer validation, differentiation, and execution requirements.
• Engage strategic customers, OEMs, partners, and field teams to validate needs, influence architectures, and turn opportunities into design wins.
• Develop lighthouse customers and repeatable use cases that demonstrate value and support scalable revenue growth.

Positioning and Field Enablement

• Create clear positioning and sales narratives that translate technical capability into customer and business value.
• Develop launch plans, competitive plays, customer content, proof points, and field enablement with marketing, product, and sales teams.
• Position ADI as a power system architecture partner, not only a component supplier.

Cross‑Functional Leadership

• Lead through influence across product lines, applications, systems engineering, sales, business development, operations, and executive stakeholders.
• Use market, customer, and competitive evidence to drive alignment, prioritisation, and execution.
• Operate independently with Principal-level judgement, communication, and organisational influence.

Required Skills And Experience

• Typically 8+ years in segment or product marketing, product management, applications, systems engineering, business development, or a related technical-commercial role in semiconductors, power electronics, or industrial systems.
• Strong knowledge of power management, conversion, system architectures, mixed-signal systems, or industrial electronics.
• Proven ability to convert market and customer insight into strategy, roadmaps, business cases, and go‑to‑market execution.
• Strong customer communication, positioning, and cross‑functional influencing skills.
• Bachelor’s degree in electrical engineering or a related technical field.

Preferred Experience

• Experience in Healthcare or Instrumentation.
• Master’s degree, PhD, or MBA.

Other Requirements

• International travel may be required, typically 10–15%.

For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.

Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.

EEO is the Law: Notice of Applicant Rights Under the Law.

Job Req Type: Experienced

Required Travel: Yes, 10% of the time

Shift Type: 1st Shift/Days

The expected wage range for a new hire into this position is $157,080 to $227,460.

• Actual wage offered may vary depending on work location, experience, education, training, external market data, internal pay equity, or other bona fide factors.
• This position qualifies for a discretionary performance-based bonus which is based on personal and company factors.
• This position includes medical, vision and dental coverage, 401k, paid vacation, holidays, and sick time, and other benefits.