Principal Designer- Brand Systems

Edmentum; United States; Remote; USD 130,000 - 145,000; Full time

Job summary

Edmentum is seeking a Principal Designer to lead design systems, brand guidelines, and visual identity. You’ll collaborate with Creative Director to govern scalable, accessible web experiences and marketing assets across digital, social, email, and print.

You’ll bring 10+ years of experience in graphic/brand design and expertise in Figma, typography, and motion graphics. This remote-first role shapes Edmentum’s modern brand across Product, Marketing, and Development.

Qualifications

• Bachelor’s degree in graphic design, visual communications, or related field or equivalent experience.
• 10+ years of experience spanning graphic design, brand design, creative marketing, design systems, and UX/UI design.
• Proficient with Figma with libraries, components, variables, FigJam, and Buzz.
• Built and governed enterprise design systems.

Responsibilities

• Lead development, governance, and evolution of Edmentum's design systems and Figma component libraries
• Shape and maintain the brand guidelines and visual identity
• Design scalable, accessible web experiences, templates, and UI solutions
• Create standout marketing assets across digital, social, email, web, presentations, events, and print
• Partner with Product, Development, Marketing, and content teams to unify brand
• Bring stories to motion through animation, motion graphics, and video
• Champion smarter workflows, stronger documentation, and AI-enhanced design practices

Skills

10+ years design experience

Figma power user

Design systems governance

Brand design

Typography & visual storytelling

Motion graphics / animation

Adobe Creative Cloud

Cross-functional collaboration

AI-powered design workflows

Sales enablement design

Education

Bachelor’s degree in graphic design, visual communications, or related field

Tools

Adobe Creative Cloud

After Effects

Premiere Pro

Illustrator

Photoshop

Buzz

Job description

Principal Designer- Brand Systems

United States

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

What You'll Do

As our Principal Designer, you'll be the driving force behind Edmentum's Design System and Brand Guidelines, shaping how millions of educators and students experience our brand. Partnering closely with the Creative Director, you'll build and govern the systems that keep our visual identity consistent, scalable, and accessible across every touchpoint, while staying hands-on with the craft you love: design systems, motion graphics, web design, and brand storytelling. You'll play a central role in our brand refresh and modernization efforts, and your work will connect Marketing, Product, and Development around one unified creative vision.

In this role you will:

• Lead the development, governance, and evolution of Edmentum's design systems and Figma component libraries
• Shape and maintain the brand guidelines and visual identity that define how Edmentum shows up in the world
• Design scalable, accessible web experiences, templates, and UI solutions
• Create standout marketing assets across digital, social, email, web, presentations, events, and print
• Partner across Product, Development, Marketing, and content teams to bring one consistent brand to life everywhere
• Bring stories to motion through animation, motion graphics, and video
• Champion smarter workflows, stronger documentation, and AI-enhanced design practices

Who You Are

• You have a bachelor's degree in graphic design, visual communications, or a related field, or equivalent experience
• You have 10 or more years of experience spanning graphic design, brand design, creative marketing, design systems, and UX/UI design
• You are a Figma power user with deep expertise in libraries, components, variables, FigJam, and Buzz
• You have built and governed enterprise design systems
• You have a strong command of Atomic Design, responsive design, web design, and user experience principles
• You are an expert in typography, layout, and visual storytelling
• You are proficient across Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro
• You bring motion graphics and animation experience to your work
• You have designed presentations and sales enablement materials that land
• You collaborate seamlessly with software development and product teams
• You embrace AI-powered design workflows to work smarter
• You are willing to take on evolving responsibilities based on business needs

Job Application Deadline: December 17, 2026

Pay range for this role

$130,000 - $145,000 USD

At Edmentum, we are committed to pay transparency. The salary range provided reflects market research, the responsibilities of the role, and alignment with our compensation principles. Actual compensation will be determined based on multiple factors, including, but not limited to, relevant experience and skill sets. All compensation decisions are individualized and based on the specific circumstances of each candidate.

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a time away program, volunteer time away, and a winter office closure at the end of December. Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally. Our goal is to provide a benefits package that helps you thrive in all aspects of life.

Edmentum is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ancestry, sex, age, disability, status as a disabled, recently separated, Armed Forces service medal or other protected veteran ("covered veteran"), marital status, status regarding public assistance, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

As part of our hiring process, we may use AI-powered tools to support our HR team in reviewing, screening, and managing applications. These tools aim to improve efficiency, consistency, and fairness, but final decisions are made by our people. Applicants' personal information (e.g., resume, cover letter, qualifications, and application responses) may be processed by third-party AI tools for tasks like resume parsing, skills matching, candidate ranking, and interview scheduling.