Principal, CX Strategy & Analytics

Toast; United States; Hybrid; USD 112,000 - 229,000; Full time

Job summary

Toast is seeking a Principal, Customer Experience Strategy & Analytics to scale the Voice of the Customer across SMB, International and Retail. You will own analytics, drive improvements, and shape how Toast measures and enhances the customer journey.

You'll partner with Care, Design, UX, R&D and Sales to translate customer voices into prioritized actions, while modernizing data practices and tools to support scalable outcomes for Toast's growing business.

Qualifications

• 7+ years in customer experience or analytics roles.
• Experience with qualitative and quantitative research methods.
• Ability to build data-driven narratives from customer voices.
• Ability to partner with cross-functional teams.
• Comfort working in a matrixed, fast-paced environment.

Responsibilities

• Own Voice of the Customer programs across SMB, International and Retail.
• Analyze NPS, CSAT, CES and other CX metrics.
• Identify opportunities to improve the Toast customer experience.
• Deliver data-driven storytelling to influence cross-functional partners.
• Set CX priorities aligned with company goals.
• Modernize how CX work gets done with smarter tools.
• Partner with teams to create customer experience solutions.

Skills

7+ years experience

Customer experience

Qualitative & quantitative research

Voice of the Customer

Cross-functional collaboration

Data-driven storytelling

Analytical skills

Written & verbal communication

Tech company/consultancy ideal

Job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

At Toast, we are passionate about creating raving fans and delivering an unparalleled customer experience. And we see the service and support that our team provides to customers as a key differentiator in the market and a point of pride. As Toast continues to grow – offering new products, serving new customer types & segments, expanding to new geographies – we must continue to innovate on that customer experience and the level, type and modes of support we provide.

As Principal, Customer Experience Strategy & Analytics, you'll play a critical role in shaping how we improve the experience for every customer. As more customers join Toast, that experience has to scale without losing what makes it great. You'll own the Voice of the Customer program across SMB, International and Retail, and you'll stay close to what customers and the Toasters who serve them are saying. With that insight, you'll help us meet customers where they are, fix what's causing pain, and drive business outcomes by making the Toast experience a reason customers choose us and stay.

You’ll inherit a solid foundation for measuring customer health. You’ll run and interpret NPS, CSAT, CES and other key CX metrics with care, keeping them accurate and consistent, while finding ways to make them better. You’ll dig into why customers feel the way they do and turn that into clear priorities for cross-functional improvements. You’ll also modernize how the work gets done, cutting manual analysis and bringing in smarter tools, without losing the sharp judgment and thoughtful recommendations our teams count on.

This role reports to the Senior Director of Customer Experience and is a high priority, high visibility position in the Customer Success organization. You will join other high-impact individuals shaping the future customer experience and journey across all customer segments at Toast.

A day in the life (Responsibilities)

• Own the ongoing quantitative and qualitative analysis and reporting for Voice of the Customer programs, responsible for identifying, validating and storytelling the top operational drivers of customer sentiment and recommending solutions to address customer pain and optimize NPS, Toast’s CX beacon metric
• Listen to customers directly and often, through interviews, call and chat reviews, survey verbatims and site visits, to build a firsthand understanding of the experience behind the metrics
• Own the ongoing maintenance of key Customer Experience metrics (e.g. NPS/CSAT/CES) to ensure optimal deployment on par with industry best practices
• Proactively identify opportunities to improve the Toast customer experience by monitoring and analyzing CX and business metrics, alongside customer verbatims and frontline feedback, with a keen focus on the root cause of customer pain.
• Deliver clear and compelling data-driven storytelling, grounded in real customer voices, that builds empathy for the customer, helps teams understand how and why to act, and influences cross-functional partners to prioritize solutions to address the customer need
• Maintain an ongoing understanding of business priorities and challenges to ensure CX priorities are in service of priority organizational goals and needs
• Partner with cross-functional teams (Customer Marketing, Service Design, UX Research, R&D, Customer Success) to create customer experience solutions that are feasible and holistic
• Build strong listening channels with cross-functional and frontline partners (Care, Account Management, Sales, Onboarding, Product) to capture what they hear from customers, spot emerging issues early, and close the loop on what changed as a result
• Define and implement Toast-wide programs to inspire customer-centric decision making at every level through processes, tools and targets
• Stay current on key industry trends, competitive service offerings & experience, research, recommend best practices, KPIs and benchmarks, and, where relevant, incorporate into ongoing experimentation and adoption at Toast

What you’ll need to thrive (Requirements)

• 7+ years of relevant experience in customer experience, digital experience, management consulting, strategic finance, or related strategy or analytics positions
• Experience with a range of customer experience capabilities (e.g. qualitative and quantitative research, service design, journey mapping, scenario modeling, business case development)
• Strong analytical skills, with the ability to analyze data and make data-driven decisions to diagnose and scope problems, implement recommendations, and track success
• Deep curiosity about customers and a habit of seeking out their perspective firsthand, with experience conducting customer interviews and turning qualitative feedback into clear themes
• An obsession with understanding and improving the customer experience, solving problems, and leading collaboration across teams
• Excellent written and verbal communication skills
• Ability to work both independently and effectively partner cross functionally in a highly matrixed environment
• Able to prioritize amidst ambiguity and competing priorities
• Experience at a technology company or relevant consultancy ideal

AI at Toast

At Toast, one of our company values is that we’re hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.

Zone A $143,000—$229,000 USD

Zone B $125,000—$200,000 USD

Zone C $112,000—$179,000 USD

How Toast Uses AI in its Hiring Process

Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring

Our Approach to Hybrid Working

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast

People Are the Secret Ingredient in Our Recipe for Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [e-mail].

For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.