Principal Content Engineer

Cloudflare; Austin (TX); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity plan

Flexible paid time off

Medical/Dental/Vision Insurance

401(k) Retirement Savings Plan

Job summary

Cloudflare is seeking a Principal Content Engineer for the Developer Platform. You will translate product reality and industry trends into content that developers read, build from, and return to.

You’ll personally write and build flagship pieces, including deep tutorials, runnable sample apps, reference architectures, and narratives shaping the learning platform. This hands-on, high-ownership role blends writing, engineering, and systems building.

Qualifications

• 12+ years at the intersection of technical content, developer education, and software engineering.
• Exceptional technical writing and editing: high quality standardization across a large body of work.
• Real engineering depth with production tooling and serverless/edge platforms (Cloudflare Workers is a strong plus).
• Experience building automated content systems, pipelines, CI checks, freshness/validation tooling, and AI-assisted review.

Responsibilities

• Own the content architecture for Developer GTM across tutorials, blogs, samples, newsletters, and education content.
• Build and scale self-healing pipelines and AI-assisted review into content workflows.
• Write and build flagship content including tutorials, reference architectures, and runnable demos.
• Drive developer acquisition and activation by mapping content to the journey and measuring outcomes.
• Lead AI-native content tooling and guardrails for AI agents and LLMs.
• Identify emerging developer behaviors and translate them into narratives and content strategies.
• Establish conventions and tooling so content stays accurate and consistent; mentor teammates.

Skills

Technical writing

Editing

TypeScript/JavaScript

CI/CD

AI-assisted tooling

Content analytics

Editorial standards

System thinking

Content strategy

Cross-functional collaboration

Developer content strategy

Tools

Cloudflare Workers

Workers AI

R2

Durable Objects

Job description

About Us: Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

Principal Content Engineer — Developer Platform

Available Locations: Austin, TX (Preferred), San Francisco, CA, or New York, NY

Developer GTM is a cross-functional, fast growing team within Cloudflare. We are builders, storytellers, and connectors united by one goal: to make Cloudflare the most exciting place for developers to build.

As the Principal Content Engineer, you are the content engine for that growth. You’ll translate product reality and industry trends into content that developers actually find, read, build from, and come back to. You'll personally write and build the flagship pieces, including deep tutorials, runnable sample apps, reference architectures, and narratives that make Cloudflare the obvious place to build. You'll set the architecture, standards, and tooling that let the whole GTM team produce at quality at scale.

Underpinning all of this is a bigger bet: the way people learn is changing dramatically as the Internet and the web evolve. Search is becoming conversational, AI agents consume content directly, and the static tutorial is no longer the end of the learning journey. We believe the learning platform itself has to be reinvented from first principles, not incrementally improved. This role will help shape the next-generation learning platform, both internally (how Cloudflare's own teams learn and ship) and externally (how developers around the world learn to build on our network).

This is a hands‑on, high‑ownership role. You are part principal‑grade writer, part engineer, part systems builder. You own the engine, and you also drive the bus.

What you'll do

• Own the content architecture for Developer GTM. Define the content types, editorial standards, and quality bar across tutorials, blog posts, sample apps, newsletters, and community/education content. Curate and shape what the team produces: edit for clarity and consistency, prune what’s stale, and make sure every piece fits the whole.
• Build and run the systems that scale quality. Design self‑healing pipelines, AI‑assisted review and maintenance, CI checks, and quality guardrails that catch broken examples, stale versions, and wrong APIs before developers do. You treat content as software: versioned, tested, and continuously improved.
• Write and build flagship content. Produce deep technical tutorials, reference architectures, and runnable demos on the Developer Platform, including Workers, Workers AI, R2, Durable Objects, Queues, and beyond, that developers can clone, run, and learn from in one sitting. Your writing turns complex distributed‑systems concepts into something a developer can build in an afternoon.
• Drive developer acquisition and activation. Partner with Growth, DevRel, Product, and PMM to map content to the developer journey, from discovery and signup, through first deployment, to production usage. Define and track measures of content quality and discoverability, and use analytics and experimentation to keep improving.
• Be the AI‑native edge. Build AI‑assisted content tooling and guardrails, and make sure our content is built to be found and consumed by AI agents and LLMs, not just humans. You’re fluent in what AI means for how developers search, learn, and build, and you treat that fluency as the foundation of the next‑gen learning experience, not a nice‑to‑have.
• Read the industry and turn it into motion. Identify emerging developer behaviors and workloads, across AI agents, MCP servers, vibe coding, multi‑tenant applications, and edge‑native architectures, and translate them into narratives and content that position Cloudflare as the default platform for how software is being built today.
• Raise the floor. Establish the conventions, templates, and tooling that writers, advocates, and engineers across GTM adopt so their content stays accurate and consistent. Mentor and coach: the bar you set is the bar the team ships to.

Desirable Skills, Knowledge, And Experience

• 12+ years at the intersection of technical content, developer education, and software engineering, with a portfolio that shows you can both write beautifully and build what you write about.
• Exceptional technical writing and editing: enough craft to set a high quality bar and standardize it across a large body of work.
• Real engineering depth. You can design, build, ship, and maintain production tooling, with proficiency in TypeScript/JavaScript and modern web development; familiarity with version control, CI/CD, and testing. You’ve built things on serverless/edge platforms (Cloudflare Workers experience is a strong plus).
• Experience building automated content systems, including pipelines, CI checks, freshness/validation tooling, and AI‑assisted review or maintenance.
• Content analytics and experimentation chops. You measure what works, tie content to acquisition/activation/adoption outcomes, and let data drive the roadmap.
• Information architecture and editorial standards experience for a substantial technical content surface.
• Experience establishing editorial standards and information architecture for a substantial technical site or program.
• Experience guiding a content platform migration or redesign is a plus.
• Knowledge of evaluation frameworks or observability for AI‑powered systems is a plus.
• Knowledge of the developer journey and how developers discover, evaluate, and adopt platforms. You know what makes a tutorial convert and what makes a narrative land.

Compensation

• For NYC based hires: Estimated annual salary of $230,000 - $317,000
• For Bay Area based hires: Estimated annual salary of $220,000 - $303,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On‑demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large‑scale technology company. We’re a highly ambitious, large‑scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we’ve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

We say this may require in-person interview location; more details will be available when you reach that stage of the interview process.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [e-mail] or via mail at 101 Townsend St. San Francisco, CA 94107.