Principal Business Development Manager - Tech, Omni-Channel Advertising

Amazon; Sunnyvale (CA); On-site; USD 194,000 - 262,000; Full time

Job summary

Amazon's Omni-Channel and Multi-Publisher advertising team is building the future of agentic-driven, objective-based advertising products and capabilities. We enable advertisers to run campaigns across display, audio, video, streaming TV and devices with minimal creative assets, a timeline, and a budget.

As a Principal Tech Business Developer, you will partner with Sales, Go-to-Market, Product Marketing, Product, Engineering, and Finance to drive adoption, revenue growth, and roadmap alignment

Qualifications

• Bachelor's degree required.
• 7+ years of professional or military experience.
• 7+ years of developing, negotiating and executing business agreements.
• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience in Go-To-Market, Business Development, Sales, or Consulting.

Responsibilities

• Create and execute business plans focused on demand generation, adoption, and revenue growth, working closely with stakeholders across sales, product, finance, and engineering teams.
• Define business goals based on market segmentation and customer insights, ensuring alignment with Amazon’s broader advertising objectives.
• Partner with Sales, Go-to-Market, Product Marketing, Product, Engineering, and Finance teams to address customer needs, refine product offerings, and achieve revenue targets.
• Coordinate with program teams to streamline operational processes and optimize resource allocation, ensuring timely delivery of initiatives.
• Prepare and deliver business reviews by regularly communicating roadmap updates, strategic inputs, performance metrics, and financial results to senior leadership, providing data-driven insights that guide decision-making.
• Gather and analyze customer feedback from advertisers and agencies to identify pain points, opportunities, and emerging trends.
• Work with product and engineering teams to prioritize development efforts, ensuring that product roadmaps align with market needs and customer demands.
• Educate advertisers and agencies on Amazon’s advertising capabilities, showcasing the value of our solutions through tailored demos and case studies.
• Identify expansion opportunities across omni-channel solutions, driving adoption and revenue growth through strategic partnerships and innovative campaigns.

Skills

Go-To-Market

Business Development

Sales

Consulting

Education

Bachelor's degree

Job description

Description

Amazon's Omni-Channel and Multi-Publisher advertising team is building the future of agentic-driven, objective-based advertising products and capabilities that enable any advertiser, in any country, in any vertical, with any objective to create a campaign using only industry-standard creative assets, a timeline, and a budget. We make it possible for that advertiser to run across any media - display, audio, video, streaming TV and devices - even if they don't have a creative asset for that media. We enable their campaigns to run across all our supply with a single click - all our 1P or O&O properties but also the vast 3P supply available on the Amazon DSP. We develop AI-based insights and tools that help advertisers understand how our solutions help achieve their marketing objectives, with improved performance, lower cost, and less friction and complexity.

As a Principal Tech Business Developer, you'll shape the future of omni-channel and multi-publisher advertising by working directly with key advertisers and agencies to educate them on our capabilities and identify opportunities to grow adoption and revenue across our products and capabilities. You will work closely with Sales, Go-to-Market, and Product Marketing teams to deliver revenue commitments. You will also partner with Product and Engineering peers to translate customer needs and opportunities into product roadmaps and drive customer adoption. You will work across and have the opportunity to influence the entire Amazon ads stack and represent our team in front of senior leadership. This is a true 1-of-1 opportunity that offers unparalleled visibility and career upside for the right candidate.

The role requires approximately 25% travel, and you’ll work from one of our team hubs, collaborating closely with cross-functional teams, direct team, and leadership.

Key job responsibilities

• Create and execute business plans focused on demand generation, adoption, and revenue growth, working closely with stakeholders across sales, product, finance, and engineering teams.
• Define business goals based on market segmentation and customer insights, ensuring alignment with Amazon’s broader advertising objectives.
• Partner with Sales, Go-to-Market, Product Marketing, Product, Engineering, and Finance teams to address customer needs, refine product offerings, and achieve revenue targets.
• Coordinate with program teams to streamline operational processes and optimize resource allocation, ensuring timely delivery of initiatives.
• Prepare and deliver business reviews by regularly communicating roadmap updates, strategic inputs, performance metrics, and financial results to senior leadership, providing data-driven insights that guide decision-making.
• Gather and analyze customer feedback from advertisers and agencies to identify pain points, opportunities, and emerging trends.
• Work with product and engineering teams to prioritize development efforts, ensuring that product roadmaps align with market needs and customer demands.
• Educate advertisers and agencies on Amazon’s advertising capabilities, showcasing the value of our solutions through tailored demos and case studies.
• Identify expansion opportunities across omni-channel solutions, driving adoption and revenue growth through strategic partnerships and innovative campaigns.

A day in the life

Your day blends strategic leadership, customer engagement, and collaboration. You'll start by analyzing campaign performance data to identify trends and opportunities, then lead meetings with Sales and Product Marketing to design roadshows, trainings, and webinars that showcase our latest advancements. Midday, you'll present roadmap updates and performance metrics to senior leadership, ensuring alignment on strategic priorities. Throughout the week, you'll engage with advertisers and agencies to understand their challenges, translate those insights into actionable recommendations for Product and Engineering teams, and participate in cross-functional offsites to debate and prioritize the most impactful products for the next quarter's roadmap. You'll have the opportunity to work in-person with your team, driving alignment and execution as initiatives move from concept to market success. This role requires approximately 25% travel to meet with key stakeholders and drive adoption.

About the team

You’ll join Amazon’s Omni-Channel and Multi-Publisher advertising team, building the future of agentic-driven, objective-based advertising products and capabilities. We empower advertisers—regardless of location, vertical, or campaign objective—to create campaigns using only industry-standard creative assets, a timeline, and a budget. These campaigns run across display, audio, video, streaming TV, and devices—even without a creative asset for that media.

We enable campaigns to run across all of Amazon’s supply with a single click—across 1P/O&O properties and the vast 3P supply on the Amazon DSP. Our team develops AI-based insights and tools that help advertisers achieve their marketing objectives with improved performance, lower cost, and less friction and complexity.

Basic Qualifications

• Bachelor's degree
• 7+ years of professional or military experience
• 7+ years of developing, negotiating and executing business agreements experience
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience in Go-To-Market, Business Development, Sales, or Consulting

Preferred Qualifications

• Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
• Experience selling to Fortune 1000 or Global 2000 organizations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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