Principal Associate, Market Research

Jobtailor; Illinois; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in Illinois is seeking a lead market research professional to design and execute studies, analyze results, and deliver actionable insights on brand health, advertising performance, and creative testing.

You will partner with internal teams to translate data into strategic recommendations, mentor analysts, and advance consumer insights using Python, R, SAS, SPSS, SQL and Q.

Qualifications

• Bachelor’s degree or military experience.
• At least 4 years of experience in a primary market research role.
• Experience leading research on brand health tracking, advertising performance, and creative testing.
• Experience with analytical tools such as Python, R, SAS, SPSS, SQL, and Q.

Responsibilities

• Lead the design and execution of market research projects.
• Analyze and report on market research outcomes.
• Deliver actionable insights to inform branding and advertising strategies.
• Provide ongoing consumer research expertise to internal partners.

Skills

Market Research Leadership

Brand Health Tracking

Advertising Performance Analysis

Creative Marketing Testing

Analytical Tools Proficiency

Education

Bachelor’s Degree or military experience

Tools

Python

R

SAS

SPSS

SQL

Q

Job description

• Lead the design and execution of market research projects


• Analyze and report on market research projects


• Deliver actionable insights utilizing various brand measurement sources


• Provide ongoing consumer research expertise and consultation to internal partners

Requirements

• Bachelor’s Degree or military experience


• At least 4 years of experience in a primary market research role


• Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing


• Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)

Core Competencies

Demonstrates expertise in leading market research projects, analyzing brand health, and delivering actionable insights. Proficient in utilizing analytical tools to provide consumer research consultation and support internal partners.

Highest-signal resume keywords

• Market Research Leadership


• Brand Health Tracking


• Advertising Performance Analysis


• Creative Marketing Testing


• Analytical Tools Proficiency

ATS Optimization Keywords

Hard Skills

• Market Research


• Data Analysis


• Consumer Insights


• Brand Measurement


• Statistical Analysis

Soft Skills

• Consultation


• Collaboration


• Communication

Industry Keywords

• Primary Market Research


• Brand Health


• Advertising Performance


• Creative Testing

Tools & Technologies

• Python


• R


• SAS


• SPSS


• SQL


• Q