Principal Architect, Consumer Data Platform, Measurement & Attribution

Warner Bros. Discovery; Atlanta (GA); On-site; USD 154,070 - 286,130; Full time

Benefits offered by this job

Health insurance

Employee wellness program

Paid holidays

Job summary

Warner Bros. Discovery is seeking a Principal Architect to lead the design of our Consumer Data Spine, crucial for our AdTech strategy. This role involves architecting scalable data infrastructure that supports targeted advertising and audience measurement. The ideal candidate will have significant experience in identity data platforms and data governance.

Key responsibilities include mentoring teams, ensuring compliance with data regulations, and delivering production-ready infrastructure for audience integrations. This position offers a competitive salary range of $154,070.00 - $286,130.00 per year.

Qualifications

• 5+ years of experience in data architecture, AdTech, or enterprise data platforms.
• Proven track record leading large-scale identity resolution systems.
• Strong communication and leadership skills.

Responsibilities

• Architect and lead the development of Consumer Data Spine.
• Design clean-room infrastructure for audience activation.
• Collaborate with cross-functional teams on compliance.

Skills

Data architecture

AdTech

Identity resolution systems

Data privacy regulations

API integrations

Tools

AWS

Databricks

Snowflake

Job description

Your New Role

Warner Bros. Discovery is seeking a visionary Principal Architect to lead the design and implementation of our next-generation Consumer Data Spine. This internal role is pivotal to the success of our AdTech strategy, enabling high‑fidelity identity resolution, clean‑room integrations, and privacy‑compliant data activation across our digital and streaming platforms. Reporting directly to the VP of AdTech, this role will be responsible for architecting scalable, secure, and interoperable data infrastructure that supports targeted advertising, campaign insights, and audience measurement and attribution. The ideal candidate will bring deep experience in identity data platforms, clean‑room technologies, and data governance, with a proven track record of delivering enterprise‑grade solutions in complex media environments.

Your Role Accountabilities

• Architect and lead the development of Converged AdTech’s new Consumer Data Spine, enabling unified identity resolution across millions of devices
• Design and implement clean‑room infrastructure to support high‑fidelity audience activation, measurement, and attribution with agency partners
• Collaborate with product, engineering, legal, and privacy teams to ensure compliance with CCPA, CPRA, GDPR, VPPA, and emerging regulations
• Define and enforce architectural standards for data interoperability, scalability, and security across AdTech systems
• Partner with internal stakeholders to align data infrastructure with business goals for targeted advertising and campaign performance
• Mentor engineering teams and contribute to the strategic roadmap for data platform capabilities
• Deliver production‑ready infrastructure supporting the launch of new audience solutions and advertiser integrations

Qualifications & Experiences

• 5+ years of experience in data architecture, AdTech, or enterprise data platforms
• Proven track record leading the design and implementation of large‑scale identity resolution systems and data clean‑room infrastructure
• Deep understanding of first‑ and third‑party data strategies, audience targeting, campaign measurement, and attribution
• Strong knowledge of data privacy regulations including CCPA, CPRA, GDPR, and VPPA, with experience operationalizing compliant data systems
• Experience collaborating with cross‑functional teams including Product, Engineering, Legal, and Privacy
• Demonstrated ability to deliver complex data infrastructure projects under tight timelines (e.g., 3‑month delivery cycles)
• Expertise in data interoperability, API integrations, and scalable data pipelines
• Strong communication and leadership skills, with experience mentoring technical teams and influencing executive stakeholders
• Experience with cloud‑based data platforms (e.g., AWS, Databricks, Snowflake)
• Familiarity with clean‑room technologies and integrations with agency partners
• Background in media, streaming, or digital advertising ecosystems
• Knowledge and experience with digital ad serving technologies (Freewheel, GAM)

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal‑opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $154,070.00 - $286,130.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.