Presale Ambassador

JEM Wellness Brands; Manassas (VA); On-site; USD 17,000 - 25,000; Part time

Benefits offered by this job

Wellness Perks – Complimentary Crunch 

Job summary

JEM Wellness Brands, Crunch Fitness Powered by JEM Wellness Brands, seeks Presale Ambassadors in the United States (Manassas, VA). This part-time, non-exempt role drives pre-opening lead generation, member sign-ups, and local outreach with a high-energy street marketing approach.

The position offers growth into permanent roles within the club, with responsibilities including community outreach, lead generation, and event activation while maintaining Crunch Fitness standards and a positive member

Qualifications

• High school diploma or GED required.
• Must be able to travel within local market up to 50%.
• Ability to lift up to 50 pounds; perform outdoor activities in various conditions.

Responsibilities

• Execute community outreach and field marketing to generate excitement and awareness for the new Crunch Fitness location.
• Identify leads and drive memberships through pre-opening efforts and on-site engagement.
• Develop partnerships with local businesses to boost brand presence and cross-promotions.
• Greet members and guests with enthusiasm; handle inquiries via calls and in-person interactions.
• Participate in daily pre-opening planning and team huddles; work independently or with the team as directed.
• Maintain brand standards and cleanliness in activation areas and adhere to uniform policies.

Skills

Fluent in English

Strong communication

Friendly energetic demeanor

Engage with new people

Education

High school diploma or GED

Tools

Club software

Computer basics

Social media platforms

Job description

Part-Time Non-Exempt

PRESALE AMBASSADOR

Part-Time Non-Exempt

Reports to: Presale Manager / General Manager

We’re seeking multiple Presale Ambassadors to drive lead generation and new member sign‑ups through high‑energy street team marketing initiatives. This role is ideal for outgoing influencers and fitness enthusiasts who are excited to execute a go‑to‑market strategy that builds awareness for the Crunch Fitness brand. Brand Ambassadors will work as part of a team to engage local businesses and customers, generate leads, support sales efforts, and build strong relationships within the local community.

This is a pre-sale role designed to support the defined period leading up to the club’s opening, with a strong intention for continuity beyond launch. Our Presale Ambassador program is built as a talent pipeline, with the expectation that high-performing individuals will grow with us into permanent Member Services Representative role within the club. Transition into an in-club position is based on performance, business needs, and availability.

This role is offered by JEM Wellness Brands, a proud franchise operator of Crunch Fitness—the “No Judgment Gym” known for fun, effective workouts. Crunch serves over 3 million members across 500+ locations and ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), featuring its new Crunch 3.0 design.

JEM Wellness Brands is growing rapidly and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. Our mission is to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. We operate with core values of Resilience, Service, Transformation, and Excellence—building a movement of self‑improvement through purpose-driven work and a people‑first culture.

Position Overview

The Presale Ambassador plays a critical role in the New Club Opening process and serves as one of the community’s first impressions of Crunch Fitness. This position is responsible for executing a strategic, high‑impact field marketing and outreach plan designed to build excitement, drive brand awareness, generate leads, and sell memberships prior to and during the opening of a new Crunch location.

Working within the local community, Brand Ambassadors engage prospective members through grassroots and street‑team marketing efforts, local business partnerships, and special events. Utilizing direct, in‑field marketing tactics—including canvassing, product sampling, promotions, and event activation—the Brand Ambassador team creates meaningful connections that generate consumer interest, collect lead data, and support future marketing initiatives.

As representatives of the Crunch Fitness brand, Presale Ambassadors embody our inclusive, fun, and fitness‑focused culture while creating positive, high‑energy interactions with the community. This role requires an outgoing, optimistic communicator who enjoys connecting with others, thrives in a structured yet fast‑paced environment, and can multitask effectively while staying organized and detail oriented.

Presale Ambassador Responsibilities

Community Outreach & Field Marketing

• Distribute Crunch Fitness marketing materials within a 1-5 mile radius of the club to build excitement and awareness for the new gym opening
• Conduct business‑to‑business outreach using personal transportation, engaging prospective members and local business owners
• Execute street‑team and field marketing activities, including canvassing, sign holding, tent or trailer activations, special events, and other pre‑sale initiatives
• Represent Crunch Fitness at community events while maintaining a high‑energy, professional brand presence
• Perform job duties primarily outdoors in various weather conditions (excluding indoor business‑to‑business outreach)

Lead Generation & Sales

• Identify potential leads and generate new memberships both in the pre‑opening membership office and in the field using creative, guerrilla‑style marketing tactics
• Tour prospective members through the club or pre‑sale space with the goal of converting interest into memberships
• Meet individual performance goals related to lead generation, memberships, marketing materials distributed, photos captured, social media engagement, and number of businesses visited per shift

Community Partnerships & Brand Awareness

• Develop and maintain relationships with local businesses to support cross‑promotions, on‑site events, and increased brand awareness

Member & Guest Experience

• Greet every member and guest with enthusiasm, positivity, and a welcoming attitude
• Answer incoming phone calls in a professional, friendly, and energetic manner
• Set a positive tone and high‑energy environment for prospective members and teammates

Pre‑Opening Support & Team Collaboration

• Participate in daily pre‑opening planning, outreach activities, and team huddles
• Work independently or as part of a team, based on daily outreach direction from the Team Leader

Operational & Brand Standards

• Maintain cleanliness, organization, and brand standards in office spaces and off‑site activation areas
• Adhere to Crunch uniform and appearance standards at all times, including wearing a clean uniform and name tag
• Follow all policies and procedures outlined in the Employee Handbook
• Complete additional duties as assigned by the management team

Schedule Requirement

• This is a part-time position, typically working 12–25 hours per week
• Pre‑sale operations are conducted seven (7) days per week between 9:00 AM – 7:00 PM
• Candidates must be able to provide availability within these hours during the interview process
• Work schedules are consistent but determined based on pre‑sale business needs
• Weekend and occasional evening or special event availability may be required

Required Skills & Experience

Communication & Language

• Fluent in English with proficient reading and writing skills
• Strong verbal and written communication skills
• Friendly, outgoing, energetic, and personable communication style
• Comfortable engaging with new people in both one‑on‑one and group settings

Customer Service & Sales

• Strong customer service orientation with a passion for creating positive member experiences
• Ability to deliver world‑class service in both club and community environments
• Customer service and/or sales experience preferred

Experience & Professional Attributes

• Enthusiastic, energetic, and self‑motivated with a positive attitude
• Strong work ethic with the ability to multitask and problem solve in a fast paced environment
• Ability to work independently as well as collaboratively with a team
• Professional attitude with interest in growth and development opportunities
• Interest in fitness is a plus

Technical & Social Media Skills

• Basic computer proficiency
• Ability to navigate club software, systems, and standard technology tools
• Strong social media presence across multiple platforms preferred

Transportation Requirements

This role requires regular travel within the local market. Candidates must be able to provide proof of a valid driver’s license, active insurance, and access to reliable transportation.

Physical Requirements

• This is a physical role requiring the employee to frequently lift and/or move up to 50 pounds and may require standing or bending for prolonged work hours.

Education Requirements

• High school diploma or GED required

Travel Expectations

• Up to 50% travel required to local companies to promote business
• Mileage reimbursement provided in accordance with company policy

Compensation (Hourly)

• $15.00/hour

Benefits

• Wellness Perks – Complimentary Crunch gym membership for all employees.

About JEM Wellness Brands

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry‑leading brands, we do good by doing well.

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers.

At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose‑driven professionals who celebrate wins, support growth, and put people first—always.

Additional Requirements & Equal Opportunity Statement

All employees at JEM Wellness Brands must be 18 years of age or older.

Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Please note:

Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.

Crunch Fitness Powered by JEM Wellness Brands