PR Senior Vice President- Real Estate

PURPLE; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

A leading Public Relations agency is seeking a dynamic Senior Vice President to lead their North America real estate division. This role involves providing strategic direction, managing client relationships, and overseeing team operations. The ideal candidate should have over 10 years of public relations experience, particularly in real estate, along with strong leadership and budgeting skills. This position is based in New York, LA, or Miami and offers an exciting opportunity to work in a fast-paced environment engaging with top-tier clients.

Qualifications

• 10+ years of experience in public relations, especially in real estate.
• Proven leadership ability to manage and inspire teams.
• Strong budget management skills and experience.

Responsibilities

• Provide leadership and strategic direction for the real estate division.
• Manage team operations and mentor staff.
• Cultivate client relationships to ensure satisfaction.

Skills

Public relations experience

Leadership skills

Budgeting skills

Exceptional communication

Design expertise

Problem-solving skills

Networking ability

Team collaboration

Job description

Description

Department: Real Estate

Location: PURPLE LA

Position Title: Senior Vice President, Real Estate Division
Reporting to: EVP & CEO
Location: New York, NY

Company Overview: PURPLE is a globally renowned Public Relations agency with offices in London, Miami, New York, Hong Kong, and Los Angeles. We’re on the hunt for a dynamic Senior Vice President to lead and elevate our North America real estate division. This senior leadership role offers the chance to work at the forefront of the industry—advising top-tier global clients, unlocking new business opportunities, and accelerating strategic growth across one of our most exciting sectors.

Key Responsibilities

• Leadership and Strategy: Provide visionary leadership and strategic direction for the North America real estate division, ensuring alignment with PURPLE's overall goals and objectives.
• Team Management: Oversee the daily operations of the team, fostering an inclusive and high-performance culture while mentoring and developing staff to their full potential.
• Budget and Headcount Management: Develop and manage departmental budgets, ensuring resource allocation aligns with strategic priorities. Oversee headcount planning and staffing strategies to optimize team performance and deliver client success.
• Senior Counsel: Act as a strategic advisor to clients, offering insights and expertise that drive value and support achievement of their business objectives.
• Client Relationship Management: Cultivate and maintain strong relationships with key clients, ensuring outstanding service delivery and satisfaction across the portfolio.
• Cultural Placemaking: Leverage deep experience in design and architecture to enhance cultural placemaking initiatives, ensuring that projects resonate with community identity and elevate the client’s brand presence.
• Business Development: Lead initiatives to identify and pursue new business opportunities, enhancing the division's presence and growing client relationships within the real estate sector.
• Program Leadership: Manage high-profile client programs and campaigns from conceptualization through execution, ensuring they meet strategic objectives while respecting budgets and timelines.
• Media and Influencer Engagement: Drive media relations efforts, leveraging superior contacts with reporters in real estate, business, design, architecture, trade, culture, and hospitality to secure extensive brand coverage and endorsements.
• Pitching Expertise: Demonstrate strong relationships and pitching skills to effectively communicate client stories and initiatives, ensuring favorable media placements and partnerships.
• Crisis Management: Develop and implement effective crisis communication strategies to protect and enhance client reputations, navigating sensitive issues with discretion and professionalism.
• Market Expertise: Stay informed about industry trends, competitive landscape, and emerging opportunities, leveraging insights to position PURPLE as a thought leader in real estate and cultural placemaking.
• Cultural Relevance: Maintain a deep understanding of related sectors, including design, art, luxury, and lifestyle, to inform strategic communications and align with market expectations.
• Global Coordination: Collaborate effectively with PURPLE teams in other markets, ensuring coherent execution of global strategies and fostering cross-market collaboration.
• Talent Development: Champion staff development initiatives, conducting performance evaluations and facilitating training opportunities to build a skilled and dynamic team.

Skills, Knowledge and Expertise

• Experience: 10+ years of public relations experience, with a proven track record in the real estate sector. Experience working with mixed-use developments, high-end luxury residential, retail, commercial, and branded residences.
• Leadership Acumen: Demonstrated ability to lead and inspire teams, managing account executives and other staff to achieve high levels of performance.
• Budgeting and Financial Acumen: Strong experience in managing departmental budgets and resources efficiently to maximize impact and productivity.
• Exceptional Communication: Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively to various stakeholders.
• Design and Architecture Experience: Deep knowledge and experience in design and architecture, with an ability to integrate these elements into comprehensive PR strategies and initiatives.
• Problem-Solving Skills: Strong problem‑resolution abilities, with a creative mindset to prioritize multiple assignments and navigate fast‑paced environments.
• Networking Ability: Extensive high-level media contacts and relationships across key industries, particularly in real estate, business, design, architecture, trade, culture, and hospitality, with a knack for fostering valuable partnerships.
• Collaborative Spirit: Ability to thrive in a team-oriented environment, promoting a culture of collaboration and shared success.

This role can be based in Miami, LA or New York