PR Senior Account Executive

Archetype; San Francisco (CA); On-site; USD 76,000 - 99,000; Full time

Benefits offered by this job

401k with match

Insurance premium contributions

Mental health benefits

Paid sabbatical

Parental leave

Archetype Academy

Career development programs

Inclusive culture

Job summary

Archetype Consulting seeks a Senior Account Executive to lead media relations for B2B and enterprise technology clients in San Francisco or New York City. You will independently manage campaigns, craft strategic stories, and build relationships with top technology journalists.

You will collaborate with senior leaders, mentor junior teammates, and drive thought leadership through articles, pitches, and executive messaging. This is a fast-paced, ambitious environment with creative campaigns.

Qualifications

• 3–5 years of experience in public relations, strategic communications, or integrated marketing.
• Experience supporting B2B and enterprise technology clients (AI, cybersecurity, cloud, etc.).
• Proven success securing meaningful media coverage in top-tier business and tech publications.

Responsibilities

• Drive proactive media relations programs across top-tier business, technology, and industry trade publications.
• Develop and execute media strategies for product launches, executive leadership, and proactive storytelling.
• Build and maintain relationships with journalists and editors covering enterprise technology.
• Identify opportunities by linking client narratives to industry trends and breaking news.
• Manage projects end-to-end, deliver against client objectives, deadlines, and standards.
• Draft and edit media pitches, press releases, and executive messaging.
• Prepare executives for media engagements and support spokesperson interviews.
• Collaborate with senior leaders on integrated campaigns and strategic planning.

Skills

Public relations

Strategic communications

B2B technology experience

Media relations

Storytelling

Job description

We are Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. Your unique ideas and perspectives help us do our best work and make a difference in the world.

The Role

We're looking for an ambitious, creative, and media-savvy Senior Account Executive (SAE) to join our B2B and enterprise technology communications team in San Francisco or New York City. You'll work with innovative technology companies shaping the future of AI, enterprise software, cloud computing, cybersecurity, and other emerging technologies, helping translate complex ideas into compelling stories that earn attention and drive impact.

As an SAE, you'll be a key driver of client results, independently managing projects, developing and executing strategic media campaigns, and identifying opportunities that position clients at the center of important industry conversations. You'll serve as a trusted day-to-day client partner, bringing thoughtful recommendations, fresh ideas, and strong execution to every program.

You'll collaborate with senior account leaders on strategy while taking increasing ownership of account activity, mentoring junior team members, and ensuring exceptional work across your teams. You're someone who understands what makes a great technology story, builds meaningful media relationships, and thrives in a fast-paced environment where curiosity, accountability, and creativity go hand in hand.

What You Do

• Drive proactive media relations programs, securing meaningful coverage across top-tier business, technology, and industry trade publications
• Develop and execute compelling media strategies for product launches, company announcements, executive thought leadership, and proactive storytelling campaigns
• Build and maintain strong relationships with journalists, editors, and influential voices covering enterprise technology, AI, cybersecurity, cloud, and the broader B2B technology ecosystem
• Identify timely storytelling opportunities by connecting client narratives to industry developments, market trends, breaking news, and emerging technology conversations
• Independently manage projects and campaigns from planning through execution, ensuring deliverables meet client objectives, deadlines, and Archetype's standards of excellence
• Serve as a trusted day-to-day client contact, confidently providing updates, recommendations, and strategic and tactical counsel
• Draft and edit compelling communications materials, including media pitches, press releases, bylines, executive messaging, briefing documents, and thought leadership content
• Translate complex technical concepts, products, and business challenges into clear, accessible, and differentiated narratives for business and technology audiences
• Identify and secure opportunities for executive visibility, including media interviews, speaking engagements, awards, and contributed content
• Prepare executives for media engagements, develop comprehensive briefing materials, and support spokesperson interviews
• Monitor client industries, competitive landscapes, and relevant news cycles to surface proactive ideas and strengthen communications strategies
• Collaborate with senior account leaders on integrated communications programs, strategic planning, and creative campaign development
• Manage multiple workstreams across client accounts, proactively setting expectations, identifying challenges, and keeping projects moving forward
• Review junior team members' work, delegate responsibilities, and provide thoughtful feedback and mentorship
• Support account management activities, including resource planning, budget awareness, client reporting, and campaign measurement
• Contribute insights, research, and creative thinking to new business pitches, brainstorms, and agency initiatives

What You Offer

• 3–5 years of experience in public relations, strategic communications, or integrated marketing, preferably within an agency environment
• Prior experience supporting B2B and enterprise technology clients, ideally across AI, enterprise software, SaaS, cybersecurity, cloud computing, infrastructure, or related technology sectors
• Proven success securing meaningful media coverage in top-tier business, technology, and industry trade publications
• Established relationships with technology and business journalists, along with a strong understanding of how to develop stories that resonate with today's media landscape
• Experience developing and executing media strategies for product announcements, proactive campaigns, executive thought leadership, and corporate storytelling
• Excellent writing, editing, and storytelling skills, with the ability to simplify complex technical concepts and translate them into compelling narratives
• Strong understanding of enterprise technology trends, competitive dynamics, and the business challenges facing B2B technology companies
• Confidence communicating directly with clients, managing expectations, presenting recommendations, and responding thoughtfully to evolving needs
• Proven ability to independently manage projects, prioritize multiple deadlines, and consistently deliver high-quality work with minimal oversight
• Experience reviewing work, delegating tasks, and mentoring junior team members, with an interest in developing as a people leader
• Strong research and analytical skills, with the ability to turn market intelligence, industry news, and client insights into actionable communications opportunities
• A proactive, solutions-oriented mindset and the ability to anticipate opportunities and challenges before they arise
• Champion the use of AI tools and emerging tech to enhance writing, research, media intelligence, and content production efficiency
• A collaborative spirit, intellectual curiosity, and enthusiasm for exploring emerging technologies and new approaches to communications
• Exceptional attention to detail, accountability, and a commitment to delivering outstanding client service

Why Archetype

A Competitive Compensation Package, Including

• Annual salary range of $76,000–$99,000 DOE
• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Paid sabbatical after every 6 years of continuous employment
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture

We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn, inclusion helps our employees go out in the world to make a difference.

If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team, and know that many skills can be adapted or acquired. Strategic communications and marketing requires creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.

We offer a unique working environment that encourages people to try new things without fear of failure. We work flexibly, we’re agile, and we’re not afraid to experiment.