PR Manager

Trinny London; Chelsea (MA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid and flexible working

25 days holiday

£500 annual product allowance

2 weeks work from anywhere

Company discount

Vitality health scheme

Annual training & development budget

Pension scheme

Cycle to work

Office socials & celebrations

Rewards and Recognition Scheme

Job summary

Trinny London in the United States is seeking a dynamic PR Manager to lead earned media, shape brand narrative, and align communications for the brand and founder Trinny Woodall across UK, US, Australia and Ireland. Reporting to our Head of Communications & Advocacy, you will significantly expand our brand narrative and drive impactful earned media.

Responsibilities include managing agencies, guiding strategic storytelling, and partnering with marketing to ensure consistent messaging while

Qualifications

• Significant experience managing high-impact PR programs in the beauty industry and managing a high-profile brand founder/brand personality.
• Strong media relationships and ability to craft strategic storytelling for global campaigns.
• Exceptional written and verbal communication, with ability to lead and inspire internal and external partners.

Responsibilities

• Strategically balance and execute PR initiatives for both Trinny London and our founder Trinny Woodall, ensuring her high-profile personal appearances and press align directly with Trinny London’s core business objectives.
• Implement integrated PR strategies across the UK, US, IRE, and AU, monitoring market trends to deliver compelling, consistent brand narratives for both existing and new product campaigns.
• Partner closely with internal marketing teams to translate creative briefs into fully aligned comms plans that maintain uniform brand messaging.
• Direct regional PR agencies to drive high-impact local activations, holding them accountable for territory growth while overseeing media prep, briefing docs, and interview chaperones.
• Cultivate and develop long-term relationships with premier beauty, lifestyle, and business editors, as well as key opinion leaders and VIPs, to secure continuous press coverage and sustained brand advocacy.
• Identify emerging trends, influencer strategies, and innovative media touchpoints to maximise the reach and impact of earned coverage globally.
• Lead and develop a Co-Ordinator within their role and to support with any PR Initiatives.

Skills

Beauty PR leadership

Media relationships

Strategic storytelling

Communication skills

Written communication

Team leadership

Job description

Are you ready to rethink your routine? We’re looking for a dynamic PR Manager to join our Marketing Team, managing PR across the Trinny London brand and Trinny Woodall. Reporting into our Head of Communications & Advocacy, you will significantly expand our brand narrative, drive impactful earned media, shape corporate reputation, and lead integrated PR/advocacy across the UK, US, Australia and Ireland.Supporting our internal team and managing our agencies, you will advise our Founder and CEO on personal brand alignment and strategic storytelling. The ideal candidate blends creativity with strategic insight, understands the media landscape, digital culture, and the beauty sector, and can inspire teams and partners for breakthrough communications.

Welcome to Trinny London! Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

• Strategically balance and execute PR initiatives for both Trinny London and our founder Trinny Woodall, ensuring her high-profile personal appearances and press align directly with Trinny London’s core business objectives.
• Implement integrated PR strategies across the UK, US, IRE, and AU, monitoring market trends to deliver compelling, consistent brand narratives for both existing and new product campaigns.
• Partner closely with internal marketing teams to translate creative briefs into fully aligned comms plans that maintain uniform brand messaging.
• Direct regional PR agencies to drive high-impact local activations, holding them accountable for territory growth while overseeing media prep, briefing docs, and interview chaperones.
• Cultivate and develop long-term relationships with premier beauty, lifestyle, and business editors, as well as key opinion leaders and VIPs, to secure continuous press coverage and sustained brand advocacy.
• Identify emerging trends, influencer strategies, and innovative media touchpoints to maximise the reach and impact of earned coverage globally.
• Lead and develop a Co-Ordinator within their role and to support with any PR Initiatives.

These skills will help you go far in this role:

• Significant experience managing high-impact communications/PR programs within the beauty industry and managing a high-profile brand founder / brand personality.

• A proven Beauty PR leader with strong media relationships and in-depth knowledge of the global beauty industry.
• A creative outlook on pitching ideas to the media securing impactful, sales-driving coverage.
• Exceptional communication skills, with the ability to strategically build and leverage strong relationships with internal and external stakeholders.
• Full of energy and enthusiasm with a fantastic can-do attitude.
• Excellent writer with flawless spelling and grammar skills.
• Exceptional organisation and time management skills.
• Responds quickly and decisively to changes and amends.
• Confident in strategically communicating ideas.Thrives in a fast-paced environment.
• Seeks out relevant data and applies technical skills to support effective problem solving

We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
• 2 weeks work from anywhere
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packagesto support birthing & non-birthing parents
• Pension scheme
• Workplace nursery scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.