PR Account Director

LaRue; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

LaRue is seeking a strategic, ambitious Account Director to lead the account team, own client relationships, shape integrated PR strategy, and drive exceptional results. You will stay hands-on with pitching, writing, media outreach, and execution while mentoring staff.

You’ll grow client partnerships, manage scopes and budgets, and help shape LaRue’s future by delivering measurable outcomes and thoughtful leadership.

Qualifications

• 6+ years of PR agency experience, including 2+ years managing teams and client accounts.
• Hands-on media relations background with pitching journalists and producing polished copy.
• Proven ability to grow and retain client relationships, manage scopes, budgets, and retainers.

Responsibilities

• Own client relationships as a strategic partner and trusted advisor from onboarding through renewal.
• Develop and execute integrated PR, affiliate, GEO, and influencer strategies to meet client KPIs.
• Pitch media, craft story angles, write press materials, build media lists, and drive deliverables.
• Manage day-to-day account work with timely, accurate execution to LaRue quality standards.
• Lead and coach Account Executives and Coordinators through feedback and collaboration.
• Drive client retention and growth by monitoring account health and expansion opportunities.
• Present results and actionable recommendations to client leadership and address challenges.
• Support new-business strategy, proposals, and presentations when requested with agency leadership.
• Execute influencer and affiliate programs coordinating with PR goals.
• Contribute to agency processes and culture with willingness to travel or work weekends for events.

Skills

Leadership

Strategic thinking

Communication

Presentation skills

Media relations

Account management

Team leadership

Collaborative

Project management

Tools

Muck Rack

Cision

Google Workspace

Microsoft Office

Canva

Asana

HubSpot

Job description

LaRue is looking for a strategic, ambitious, client-obsessed PR professional who is ready to lead, inspire, and make a meaningful impact. As Account Director, you will lead the account team,own client relationships, shape integrated strategy, and deliver exceptional results, while staying hands-on with pitching, writing, media outreach, and execution alongside your team. You’ll mentor account professionals, grow client partnerships, and help shape LaRue’s future.

Tasks and Responsibilities

• Own client relationships as a strategic partner and trusted advisor, from onboarding through reporting and renewal.
• Develop and execute integrated PR, affiliate, GEO, and influencer strategies to achieve client KPIs.
• Pitch media, develop story angles, write press materials, build media lists, and drive account deliverables—not just review or delegate them.
• Manage day-to-day account work, ensuring timely, accurate execution to LaRue’s quality standards.
• Lead and coach Account Executives and Coordinators through feedback, collaboration, and hands-on example.
• Drive client retention and growth by monitoring account health, profitability, and opportunities to expand scope.
• Present results and actionable recommendations to client leadership; proactively address challenges and escalations.
• Upon request, support new-business strategy, proposals, and presentations in partnership with agency leadership.
• Execute and guide influencer and affiliate programs, including creator outreach and campaign coordination as it relates to PR goals.
• Contribute to agency processes and culture; travel or work occasional weekends for client events as needed.

Requirements

• 6+ years of PR agency experience, including 2+ years managing teams and client accounts.
• Proven success retaining and growing client relationships, with experience managing scopes, budgets, and retainers.
• A hands-on media relations background, including pitching journalists, securing coverage, and producing polished copy.
• Familiarity with affiliate marketing and commerce content a plus
• Strong leadership, strategic thinking, communication, and presentation skills.
• A proactive, collaborative, organized approach that thrives under shifting priorities.
• Proficiency with Muck Rack, Cision, Google Workspace, Microsoft Office, Canva, influencer platforms, Asana, HubSpot, or similar tools.

WE ARE AN AT-WILL, EQUAL OPPORTUNITY EMPLOYER