PPC Marketing Manager

Superiorexecutiveandlegalrecruiting; California (MO); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Superior Executive & Legal Recruiting seeks a Pay-Per-Click (PPC) Manager to lead strategic Google Ads and Meta Ads campaigns for a high-performing marketing team.

This remote role emphasizes data-driven optimization, accurate conversion tracking (GA4, GTM), budget control, and cross-functional collaboration with Marketing, Engineering, BI to maximize ROI.

Qualifications

• 5+ years of hands-on Google Ads management experience.
• Strong experience managing Meta Ads (Facebook/Instagram).
• Experience in legal lead generation is a plus.
• Expertise with GA4, GTM, and conversion tracking.
• Experience managing high-volume lead generation campaigns with measurable ROI.
• Strong analytical, reporting, and Excel skills.
• Experience collaborating with developers on tracking implementations.

Responsabilités

• Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution.
• Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
• Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
• Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
• Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
• Partner with cross-functional teams to resolve tracking issues and continuously improve campaign performance.

Connaissances

Google Ads management

Meta Ads

GA4

Google Tag Manager

Conversion tracking

Data analysis

Excel

ROI optimization

Cross-functional collaboration

Outils

GA4

Google Tag Manager

UTM parameters

Five9

CallRail

SEMrush

Description du poste

Pay-Per-Click (PPC) Manager - Fully Remote

Superior Executive & Legal Recruiting is conducting an exclusive search for an experienced Pay-Per-Click (PPC) Manager to join a high-performing marketing team. This is an excellent opportunity for a data-driven digital marketer who excels at managing paid media campaigns, optimizing lead generation, and driving measurable business results.

Position Overview

The PPC Manager will own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns while ensuring accurate conversion tracking, reporting, and budget management. This role works closely with Marketing, Engineering, Business Intelligence, and Web teams to maximize campaign performance and ROI.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution.
• Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
• Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
• Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
• Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
• Partner with cross-functional teams to resolve tracking issues and continuously improve campaign performance.

Qualifications

Required

• 5+ years of hands-on Google Ads management experience.
• Strong experience managing Meta (Facebook/Instagram) Ads.
• Legal industry or legal lead generation experience.
• Expertise with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Experience managing high-volume lead generation campaigns with measurable ROI.
• Strong analytical, reporting, and Excel skills.
• Experience collaborating with developers on tracking implementations and technical issues.

Preferred

• Experience with Five9, CallRail, SEMrush, landing page optimization, and conversion rate optimization (CRO).
• Google Ads and/or Meta certifications.

What You'll Bring

The ideal candidate is a strategic, analytical marketer who thrives in a fast-paced environment and enjoys using data to drive decisions. You'll take ownership of paid media performance, optimize customer acquisition, and play a key role in delivering measurable business growth.

This role offers competitive compensation and incentives. All resumes will be treated with strict confidence.