Power Equipment Sales Specialist (Retail & B2B – Lawn & Snow)

Ace-Hardware; New Brighton (MN); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Employee discount (Cost + 12%)

Job summary

Ace Hardware in New Brighton, MN is seeking a Power Equipment Sales Specialist to drive sales and build customer relationships across seasons. The role blends in-store selling, business development, and responding to online inquiries while supporting store marketing efforts.

You will help customers choose mowers, snowblowers, and handheld equipment, promote attachments and service plans, and nurture commercial accounts such as landscapers and property managers.

Qualifications

• Previous sales experience in power equipment, automotive, agricultural equipment, or related field preferred.
• Strong communication and customer service skills.
• Ability to build relationships and close sales.
• Comfortable using Facebook and digital tools for customer interaction.
• Self-motivated with strong follow-up and organizational skills.
• Ability to work in a fast-paced, seasonal retail environment.

Responsibilities

• Assist customers in selecting power equipment including mowers, snowblowers, and handheld equipment.
• Provide product knowledge, demonstrations, and recommendations based on customer needs.
• Drive attachment, accessory, and add-on sales.
• Support financing conversations and close sales opportunities.
• Build and maintain relationships with local businesses including landscapers, property managers, and snow removal companies.
• Respond to customer inquiries through Facebook, Marketplace, and other online channels.
• Track and follow up on customer quotes and leads and maintain pipeline.

Skills

Sales experience

Customer service

Communication skills

Relationship building

Facebook

Self-motivated

Follow-up

Tools

Facebook Marketplace

CRM software

Job description

FLSA Classification: Salaried Exempt (Base + Commission)

Reports To: Power Equipment Manager

Position Summary

The Power Equipment Sales Specialist is responsible for driving sales and customer relationships within the power equipment department across all seasons. This role focuses on selling lawn equipment in the spring and summer, and snow equipment in the fall and winter, while also developing relationships with commercial customers to support year-round revenue growth.

This position combines in-store sales, business development, and customer engagement, including responding to online inquiries and supporting store-level marketing efforts. The ideal candidate is a motivated salesperson who can build relationships, follow up consistently, and deliver an exceptional customer experience.

Key Responsibilities

Sales & Customer Experience

• Assist customers in selecting power equipment including mowers, snowblowers, and handheld equipment
• Provide product knowledge, demonstrations, and recommendations based on customer needs
• Drive attachment, accessory, and add-on sales
• Support financing conversations and close sales opportunities

Seasonal Equipment Focus

• Promote and sell lawn equipment during spring and summer seasons
• Promote and sell snow equipment during fall and winter seasons
• Support pre-season selling strategies and inventory movement
• Educate customers on maintenance, service, and seasonal readiness

B2B / Commercial Sales

• Build and maintain relationships with local businesses including landscapers, property managers, and snow removal companies
• Identify and pursue new commercial sales opportunities
• Follow up on quotes and maintain a pipeline of potential sales
• Support multi-unit and repeat purchase opportunities

Customer Engagement & Social Media Support

• Respond to customer inquiries through Facebook, Marketplace, and other online channels
• Post product highlights, promotions, and seasonal inventory as needed
• Assist in turning online inquiries into in-store visits and sales opportunities

Follow-Up & Sales Pipeline

• Track and follow up on customer quotes and leads
• Maintain relationships with past customers to drive repeat business
• Partner with the service department to promote repairs, maintenance, and service packages

Qualifications & Skills

• Previous sales experience in power equipment, automotive, agricultural equipment, or related field preferred
• Strong communication and customer service skills
• Ability to build relationships and close sales
• Comfortable using Facebook and digital tools for customer interaction
• Self-motivated with strong follow-up and organizational skills
• Ability to work in a fast-paced, seasonal retail environment

Work Environment & Expectations

• Ability to work a flexible schedule including evenings, weekends, and peak seasonal periods (May-July)
• Ability to stand, walk, and lift up to 50 lbs as needed
• Hands-on role requiring active participation on the sales floor

What We're Looking For

• A results-driven individual who takes ownership of sales performance
• Someone who enjoys working with customers both in-store and online
• A proactive mindset with the ability to identify and pursue opportunities
• A team player who supports overall store operations and culture

Core Values

• WOW Every Customer Every Time
• Speed is Life - Move with Urgency
• Own It - Take Responsibility for Results
• Team First - Support One Another
• Continuous Improvement - Always Look for a Better Way

Compensation

• Base pay plus commission and/or performance-based incentives
• Opportunities for additional earnings tied to sales performance
• Employee discount (Cost + 12%)
• Full-time benefits eligibility based on company policy