Pop Culture Content Manager

Shelby American, Inc.; Dallas (TX); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Pop Culture Content Manager to lead innovative social media strategies. This role involves creating engaging content across platforms like Meta, TikTok, and LinkedIn, while analyzing performance metrics to drive growth. The ideal candidate will have a strong background in social media management, excellent communication skills, and a knack for video production. Join a vibrant team that thrives in a fast-paced environment and embraces creativity and collaboration. If you're passionate about shaping digital narratives and engaging audiences, this opportunity is perfect for you.

Benefits

Medical coverage

Dental coverage

Vision coverage

Paid time off

401k savings plans

Daily Pay access

Qualifications

• 3-5 years of experience in social media management required.
• Strong understanding of social media KPIs and analytics essential.

Responsibilities

• Develop and implement a social media marketing strategy.
• Monitor performance and impact of social media activities.
• Identify and engage with influencers and stakeholders.

Skills

Social Media Management

Video Production

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Hootsuite

Sprout Social

Sprinklr

Buffer

Meltwater

Job description

Description

Set your sights on a career at Heritage Auctions, headquartered in Dallas, Texas, with offices in New York, Chicago, Beverly Hills, London, Hong Kong, and other cities. Heritage Auctions is the largest auction house founded in the U.S. and serves more than 50 different auction categories, including Coins, Sports, Comics, Historical, Jewelry, Fine & Decorative Art, Wine, and many more.

SUMMARY: Reporting directly to the Director of Social Media Marketing, Heritage’s Pop Culture Content Manager will lead content creation and manage a multi-faceted, fast-paced marketing strategy across many platforms.

LOCATION: South of Dallas/Fort Worth International Airport, NW corner of W. Airport Freeway (Hwy. 183) and Valley View Lane

BENEFITS:

• Medical, Dental, Vision coverage
• Paid time off
• 401k savings plans
• Daily Pay: Access your pay when you need it!

COMPENSATION: Commensurate based on experience

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Develop and implement a social media marketing strategy
• Maintain a calendar of engaging, original content emphasizing growth on Meta’s platforms, TikTok, LinkedIn, and X
• Monitor performance and impact of social media activities
• Build reports based on analytic tools
• Moderate accounts thoughtfully by engaging in comments, direct messages, collab requests, tags, and DMs
• Identify and engage with influencers, bloggers, and other relevant stakeholders to build and leverage strategic partnerships and collaborations.
• Educate and advise internal stakeholders and teams on the effective use of social media and provide training and support as needed.

EDUCATION and/or EXPERIENCE:

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of experience in social media management in a digital marketing agency or large corporation.
• Strong video production skills
• Proven track record of developing and executing successful social media strategies that have expanded audience reach and engagement.
• Strong understanding of social media KPIs, analytics, and the ability to interpret data to drive strategic decisions and content creation.
• Proficient in social media management tools like Hootsuite, Sprout Social, Sprinklr, Buffer, Meltwater, or other comparable tools.
• Strong organizational and project management skills, with the ability to manage multiple priorities simultaneously.

WORK ENVIRONMENT: Individuals must be able to work independently and manage productivity to meet tight turnaround deadlines.

The following are attributes we seek in all employees at Heritage:

• Thrives in a fast-paced, multi-project, and dynamic environment. Willing to work some weekends to meet critical deadlines.
• Demonstrates initiative, innovation, and resilience, with a strong drive and entrepreneurial spirit to identify opportunities and overcome challenges.
• Ability to follow set standards and take direction
• Possesses critical thinking skills to analyze and propose solutions to problems
• Excellent organizational skills: accurate and thorough
• Excellent communication skills
• Willingness to learn

Heritage Auctions welcomes and encourages applications from women, minorities, veterans, mature workers, and persons with disabilities. EOE If you are interested in joining the Heritage family, please visit our career center at HA.com/Careers